We’re well into 2018 by now, and this year’s logo design trends have already begun to evolve, surprise and exceed expectations. Recently, we answered the question “Should I be following the latest logo trends?” Today, in an effort to delve deeper into the topic of logo trends, we’re presenting the top five current logo design trends that are worth taking into account. From typography to color, we’ve covered it all. So, grab a cup of coffee and let’s go through the current trends, where they come from, and whether or not you should be incorporating them.
No, no. We don’t mean touch-your-toes flexible or anything like that. We mean adaptable and versatile. Nowadays, a logo needs to work on a variety of formats. Everything from mobile screen to billboard, from television to business card, so the logo needs to be right for every possible format.
So, more and more, we see the creation of versatile logos, that can be quickly modified to be right for distinct platforms. People want their brand to be recognizable, no matter what medium they’re using, so a logo and identity that can translate to any platform with minor alterations is key. A great example? The Netflix logo. There’s a longer version, a shorter one, it can be animated or static. It’s identifiable, memorable, and flexible.
Designers are paying closer attention to this necessity. Logos are now formatted to fit into social media profiles correctly. Animated GIFs of the logos are often created to make sure it’ll catch the consumers’ attention on screens were video is more prominent. Designers are becoming problem solvers, are paying closer attention to context and versatility and are becoming better-equipped to deal with an array of platforms in the right way.
Among all logo design trends, this might be the most important to keep in mind. It comes from an understanding of modern needs and of the complexity brands have developed. It’s important, as a designer, you understand the needs of the company, and design based on this. Making a logo that can be quickly modified to work on any platform can ensure its relevance and longevity.
Great typography can be the difference between an okay logo and an astounding one. The use of typography ensures the brand’s name is at the forefront of the logo, and can make it more memorable, like with Tesla’s logo. This year, in terms of typography, experimenting is what’s in. 2018 has seen a swarm of inventive typography, putting brand names in the spotlight and catching the attention of experienced designers. New techniques are being developed in terms of incorporating odd shapes, and using illustrative approaches. Imagination seems to be the only limit in terms of typography this year.
So, join the craze and get experimenting. But don’t go overboard. Make sure your logo is still effective, useful and well-done.
We’ve seen a focus on the simple over the last couple of years. Think minimalism or less-is-more. Perhaps, it’s a natural return to the basics when technology’s capabilities allow for designs to become too busy and overcomplicated. Or, perhaps, it’s that hectic modern times makes us crave for something simpler. Whatever the reason may be, simplicity has been a steady trend for years. And this year? It’s hit the geometric shapes.
Using seemingly basic shapes and lines correctly can produce impressive results that allude to elegance, and clarity. Moreover, such logos may be more flexible than others, which as we’ve already learned, is necessary nowadays. They may also be more memorable than their counterparts because of their innate simplicity.
Although simple geometric shapes may not be the right choice for every logo, understanding the power applying such a trend may have is vital. And, if you’re ready to delve into this logo design trend, some great inspiration comes in the form Adidas, Bass and Waves.
Simple Geometric Shapes
Bring The Color!
Back, back in the day, many logos were limited to only being displayed on black and white screens, or in black and white newspapers. But now? The possibilities in terms of color are endless. Color is as vibrant as ever on any modern mobile, computer screen, or television. So, designers are increasingly experimenting with the use of color. Creating the right palette for your logo could set you apart and make your final result far more effective. Although challenging, focusing on color and incorporating it courageously into the design may reap great rewards. Take Google’s logo. Arguably, no one has used color so successfully in a logo.
Consider the role color can play in each of your designs. What does it add? What does it take away? Does it maintain the integrity of the design? Increase it? Decrease it? Decide for yourself whether this is the way to go. If it is, use it correctly and with caution. Make sure you’re using the right colors for the project, and in the right way. If you have, your design is sure to stand out.
We’ve already talked about typographic innovation and experimentation. So, clearly type is playing an important role in this year’s logo design trends. And, possibly, not as clearly as in the letter stacking trend. Designers are creating unique layouts for their logos by moving around letters, and manipulating spacing to create a fun, new effect. With long brand names, this may be a good technique to keep in mind. This is the case for the Oakland Museum of California. However, for shorter brand names, such a technique could quickly become its identifiable factor. This is the case for both Uniqlo and The Met.
Whether you’ve moved part of the word above, or below the other, you’re sure to create something with a new vibe. This new trend may not be right for all your logos, but when done right, it can create a great effect and ensure your logo stands out on the shelf. Try it out, and see how it looks. But understand that it’s not the right choice for every logo, and that it needs to be well done to reap the rewards it does.
Concluding on the 2018 Logo Design Trends
From flexible logos to letter stacking, this year’s trends ensure the logos are right for this time, and answer to modern demands. Logos should be clear, concise, identifiable, and memorable, no matter in which context they are utilized. Remember this as you decide which logo trends to try out, and which just aren’t your cup of tea. If you need some help figuring out whether or not you should be following the latest logo design trends, check out our article on the pros and cons of following logo design trends.
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