{"id":12846,"date":"2022-04-21T04:35:35","date_gmt":"2022-04-21T08:35:35","guid":{"rendered":"https:\/\/designbro.com\/blog\/?page_id=12846"},"modified":"2022-04-21T09:35:32","modified_gmt":"2022-04-21T13:35:32","slug":"oh-boy-packaging-design-contest","status":"publish","type":"page","link":"https:\/\/designbro.com\/blog\/oh-boy-packaging-design-contest\/","title":{"rendered":"Oh Boy! New Video and Packaging Design Contest"},"content":{"rendered":"\n<p><strong>Famous designer and YouTuber? Check! New package design contest for your pet\u2019s fictional favorite food? You\u2019ve got it!<\/strong><br><\/p>\n\n\n\n<p>Watch five designers tackle the brief on DesignBro, as they compete for the big prize, in Will Paterson\u2019s new video.<\/p>\n\n\n\n<iframe width=\"780\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/Exfdrgvrpk4?rel=0&amp;autoplay=1&amp;mute=1&amp;;controls=1\" frameborder=\"0\" allow=\"autoplay\"><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/app.designbro.com\/poll\/bc424898-b628-4701-b836-2817c4decbca\" style=\"border-radius:39px;background-color:#18d99e\"><strong>VOTE NOW<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The brief<\/h2>\n\n\n\n<p>We imagined a new, premium pet food brand, launching on Amazon and select retail stores in the UK and Netherlands.<br><br>\u2018Oh Boy\u2019 is both \u2018excitement\u2019 and \u2018facepalm\u2019. The unconditional love. The joy of seeing the human best friend return home for the first time. Every time. Or the human\u2019s amused eye roll when seeing the gnawed couch back home.<\/p>\n\n\n\n<p>The tone of voice for the brand is funny, witty, meme-inspired and doesn\u2019t take itself too seriously.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Packaging details<\/h2>\n\n\n\n<p>The product should come in pouches, with a twist: the packaging can feature cutouts, making the food contents visible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design contest<\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/ink.gif\" alt=\"\" class=\"wp-image-12797\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><br><br><br><br><a href=\"https:\/\/designbro.com\/graphic-designer\/ink\/654\">Ink<\/a> went for a funky illustrative style of the \u2018oops\u2019 moments from the brief, with a touch of neon and a healthy dose of memes.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><br><br><br><br><a href=\"https:\/\/designbro.com\/graphic-designer\/Bartos\/1798\">Bartos<\/a> captured a special snapshot, between the owner and the pet &#8211; the anticipation in the dog\u2019s eyes as he\u2019s receiving the treat, with the bib leaning towards the premium aspect of the product.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/bartos.gif\" alt=\"\" class=\"wp-image-12798\"><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/joanne.gif\" alt=\"\" class=\"wp-image-12799\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><br><br><br><br><a href=\"https:\/\/designbro.com\/graphic-designer\/Joanne\/269\">Joanne<\/a> explored a more photo-centric approach, with an all black, premium pouch design and a witty remark right on the package.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><br><br><br><br><a href=\"https:\/\/designbro.com\/graphic-designer\/John89\/308\">John89<\/a>\u2019s design is storytelling at its finest. The detailed&nbsp; illustration depicts the dog and its owner sharing a special \u2018oops\u2019 moment, much to the owner\u2019s amusement.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/john89.gif\" alt=\"\" class=\"wp-image-12800\"><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/nick.gif\" alt=\"\" class=\"wp-image-12801\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><br><br><br><br><a href=\"https:\/\/designbro.com\/graphic-designer\/Nick\/256\">Nick<\/a>\u2019s take on the package design&nbsp; is also full-on storytelling, featuring an excited dog you really can\u2019t get mad at, even as it left a wonderful trail of muddy paw prints on the carpet. Oh boy!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Which was your Favorite? Vote now!<\/h2>\n\n\n\n<p>Premium, meme-inspired or just plain fun all-around, it\u2019s your call.<\/p>\n\n\n\n<p>Head for the poll and cast your vote to pick the winning design for Oh Boy!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/app.designbro.com\/poll\/bc424898-b628-4701-b836-2817c4decbca\" style=\"border-radius:39px;background-color:#18d99e\"><strong>VOTE NOW<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Famous designer and YouTuber? Check! New package design contest for your pet\u2019s fictional favorite food? You\u2019ve got it! Watch five designers tackle the brief on DesignBro, as they compete for&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-12846","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"penci-single-full":false,"penci-slider-full-thumb":false,"penci-full-thumb":false,"penci-slider-thumb":false,"penci-magazine-slider":false,"penci-thumb":false,"penci-masonry-thumb":false,"penci-thumb-square":false,"penci-thumb-vertical":false,"penci-thumb-small":false},"uagb_author_info":{"display_name":"Mike Jansen","author_link":"https:\/\/designbro.com\/blog\/author\/mike\/"},"uagb_comment_info":0,"uagb_excerpt":"Famous designer and YouTuber? Check! New package design contest for your pet\u2019s fictional favorite food? You\u2019ve got it! Watch five designers tackle the brief on DesignBro, as they compete for&hellip;","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/pages\/12846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=12846"}],"version-history":[{"count":26,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/pages\/12846\/revisions"}],"predecessor-version":[{"id":12957,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/pages\/12846\/revisions\/12957"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=12846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}