{"id":10138,"date":"2021-06-22T11:05:11","date_gmt":"2021-06-22T11:05:11","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=10138"},"modified":"2021-06-22T11:26:23","modified_gmt":"2021-06-22T11:26:23","slug":"chicago-fire-fc-introduces-new-logo-ahead-new-season","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/news\/chicago-fire-fc-introduces-new-logo-ahead-new-season\/","title":{"rendered":"Chicago Fire FC Ditches Old Logo Ahead Of The New Season"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p>After failing to gain any attention from the supporters, Chicago Fire\u2019s owner, Joe Mansueto, commissioned another logo overhaul in just under a year.<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Our crest&#8230; it&#39;s a Chicago thing.<br><br>\ud83c\udf99 <a href=\"https:\/\/twitter.com\/wolffmatt?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@wolffmatt<\/a> <a href=\"https:\/\/t.co\/3z7445mbK4\">pic.twitter.com\/3z7445mbK4<\/a><\/p>&mdash; Chicago Fire FC (@ChicagoFire) <a href=\"https:\/\/twitter.com\/ChicagoFire\/status\/1406627907481399297?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">June 20, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Chicago Fire FC introduced a new crest on <a href=\"https:\/\/designbro.com\/blog\/inspiration\/business-cards\/social-media-icons-for-business-cards\/\" data-type=\"post\" data-id=\"6743\">social media as part of their new marketing strategy<\/a> Friday.<\/p>\n\n\n\n<p>The 1998 MLS Champions had to face public dissatisfaction after they revamped their logo ahead of the 2020 season. After failing to gain any attention from the public and supporters, Chicago Fire\u2019s owner, Joe Mansueto, commissioned another logo overhaul in just under a year.<\/p>\n\n\n\n<p>Designed by Matthew Wolff, soccer identity specialist, the centerpiece of the <a href=\"https:\/\/designbro.com\/brand-identity-design\/\">new visual identity<\/a> of Chicago Fire FC is \u201ca six-pointed star contained within the letter \u201cC,\u201d surrounded by a modernized Florian cross incorporating the Chicago city flag colors,\u201d as per a release.<\/p>\n\n\n\n<p>It took Wolff over six months of hard work, research, and inputs from supporters to come up with the winning design. According to the team, more than 10,000 fans poured in with their suggestions and inputs on various social platforms.<\/p>\n\n\n\n<p>\u201cThis was the most unique branding project I\u2019ve ever been a part of,\u201d said Wolff.&nbsp; \u201cHearing from fans\u2014both new and old\u2014while I was designing was so inspiring. I hope we\u2019ve created something that can represent this historic club and city for generations to come.\u201d<\/p>\n\n\n\n<p>The new look, according to experts, very well captures the essence of the club. It not only brings back the color scheme that resonates with the city\u2019s flag, but it also pays homage to the Chicago Fire Department. Fans and supporters of the club feel that the change will reflect positively on soccer in the city.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Felipe Cardenas, in an article published by The Athletic, writes, \u201cIt took the Fire front office two tries to get it right, but this now has the makings of a successful rebrand. We have yet to see the full portfolio of creative, including merchandise and the team\u2019s kit but it\u2019s clear that the club has recognized its initial missteps.\u201d<\/p><\/blockquote>\n\n\n\n<p>Colleges and professional sports teams in the US are now opting for pro sports style athletic logos in an attempt to create a unique identity for themselves. However, this has led to extremely tough competition in terms of marketing and creating a unique brand identity.<\/p>\n\n\n\n<p>Keeping that in mind, the 1998 MLS Champions have done a great job designing a logo that truly resonates with Chicago.<\/p>\n\n\n\n<p>\u201cInspired by the collective voice of our fans and supporters,\u201d the team tweeted Friday along with a video featuring its new crest. \u201cRooted in our history, created for generations of Chicagoans to come.\u201d <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">A \u2736 CREST \u2736 FOR \u2736 ALL \u2736 CHICAGO<br><br>Inspired by the collective voice of our fans and supporters. <a href=\"https:\/\/t.co\/xHxvhGkGZS\">pic.twitter.com\/xHxvhGkGZS<\/a><\/p>&mdash; Chicago Fire FC (@ChicagoFire) <a href=\"https:\/\/twitter.com\/ChicagoFire\/status\/1406031526186393606?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">June 18, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After failing to gain any attention from the supporters, Chicago Fire\u2019s owner, Joe Mansueto, commissioned another logo overhaul in just under a year. Chicago Fire FC introduced a new crest&hellip;<\/p>\n","protected":false},"author":19,"featured_media":10140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-10138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",1074,793,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",150,111,false],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",300,222,false],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",768,567,false],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",1024,756,false],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",1074,793,false],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",1074,793,false],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",1074,793,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",1074,793,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",1074,793,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",898,663,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",699,516,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",528,390,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",585,432,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",585,432,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",480,354,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chicago-fire-fc-new-logo.jpg",237,175,false]},"uagb_author_info":{"display_name":"Mark Stephens","author_link":"https:\/\/designbro.com\/blog\/author\/marks\/"},"uagb_comment_info":0,"uagb_excerpt":"After failing to gain any attention from the supporters, Chicago Fire\u2019s owner, Joe Mansueto, commissioned another logo overhaul in just under a year. Chicago Fire FC introduced a new crest&hellip;","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/10138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=10138"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/10138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/10140"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=10138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=10138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=10138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}