{"id":10141,"date":"2021-06-22T18:16:19","date_gmt":"2021-06-22T18:16:19","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=10141"},"modified":"2021-06-23T14:37:52","modified_gmt":"2021-06-23T14:37:52","slug":"quirky-branding-tips-jewelry-business","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/branding\/quirky-branding-tips-jewelry-business\/","title":{"rendered":"14 Quirky Branding Tips to Make Your Jewelry Business Big"},"content":{"rendered":"\n

The jewelry industry, just like many other industries, is dynamic and fast evolving. Almost all leading and standard jewelry brands have their online portals to allow customers to browse products by category and place an order according to their preference. <\/p>\n\n\n\n

With thousands of new jewelry brands out there, it can be difficult to get your business noticed and have people take it seriously. Yet, many people still swear by the same old jewelry branding techniques that have been in use for years<\/a>: referrals or word-of-mouth advertising, seasonal discounts and freebies, direct mails and so on. <\/p>\n\n\n\n

While these tactics still work, they only do to a certain extent. Thanks to digitization, both the market and consumer behavior are changing, and you\u2019ll risk leaving your business behind if you don\u2019t give your branding techniques a digital revamp. <\/p>\n\n\n\n

To help you evolve, we\u2019ve listed these ten tweaks to capitalize on the latest industry challenges and trends.<\/p>\n\n\n\n

1. Make the Most of Social Media<\/strong><\/h2>\n\n\n\n
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Everyone is hooked up to the internet, using it for everything from catching up on the latest news to buying their furniture, groceries and even jewelry. One of the biggest advantages of using social media for your business<\/a> is that it allows you to have a more direct line of communication with your existing and prospective customers. It increases your credibility and helps you reach out to your target audience, instead of simply offering a discount or sending an e-newsletter. <\/p>\n\n\n\n

Your customers can use social media to communicate with you, make queries, share complaints, criticism, and feedback. It also works as the modern word-of-marketing and your happy customers are your biggest assets. So, if your jewelry brand doesn\u2019t have a strong social media presence yet, make it a priority to set up accounts on Facebook, Instagram, and Twitter, and keep posting regularly. Share product photos, videos, brochures, contact details, testimonials from clients, and jewelry styling tips. You can also run a poll, ask a question, announce sales, and so on. <\/p>\n\n\n\n

A simple yet effective way to find your brand advocates is to be active on your social media pages and keep your followers engaged through various conversations. However, don’t post too often as this could overwhelm or annoy them.<\/p>\n\n\n\n

Remember, when it comes to buying expensive products like jewelry, people trust other customers more than what you say or promote. When other buyers share authentic photos of your products along with their positive reviews, they are essentially recommending your products to their peers. Thank and reward these loyal customers with free gifts, vouchers, special discounts and other exclusive offers to keep them motivated.<\/p>\n\n\n\n

2. Promote Real Customer Stories<\/strong><\/h2>\n\n\n\n
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Feature customer stories on your website and social media feeds to strengthen your brand identity<\/a>. Request photos of customers wearing your products and also ask them to share their experience in a few words. Now share those photos and videos (with their due permission) on your social media handles to inspire others to purchase. Remember, word-of-mouth still has a strong effect on one\u2019s buying decision and is actively sought. People love authentic reviews from others who have already used a particular product. <\/p>\n\n\n\n

Consider dedicating an entire space on your website to share stories about your customer\u2019s wedding, engagement, anniversary, graduation, and other special occasions, where they\u2019ve either bought jewelry for themselves or their loved ones.<\/p>\n\n\n\n

3. Get Customized Brand Logo<\/strong><\/h2>\n\n\n\n
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As a business in the jewelry sector, your logo needs to look as chic and polished as your inventory. Just like the diamonds in a wedding or engagement ring, your logo stands for your brand identity<\/a> \u2013 that your business is professional, your products are genuine, and that you\u2019re the one to trust when they want to buy precious jewelry.\u00a0 <\/p>\n\n\n\n

Whether you\u2019re a jewelry start up, goldsmith, or diamond aficionado, a good branding strategy<\/a> will set your business above your competitors. And, a good branding technique starts with an impactful and memorable jewelry logo. Work with a renowned branding company that can provide you with unique jewelry branding ideas, including customized logos and taglines.<\/p>\n\n\n\n

4. Use Chatbot for Better Online Buying Experience<\/strong><\/h2>\n\n\n\n
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Chatbots have become extremely popular as more and more brands have started using messaging applications to reach out to their online customers. Apart from helping with common customer queries, AI-powered chatbots can be an important part of your branding initiatives and help push customers through your sales funnel. It\u2019s like guiding your customers through their shopping experience just as you\u2019d if they were in person.<\/p>\n\n\n\n

Unlike other forms of marketing, chatbots can catch your audience’s attention and keep them entertained for longer. For example, you may catch your audience’s attention with an engaging video <\/a>but once it ends, it doesn’t have much to offer. Chances are that your website visitor will instantly leave your website and go elsewhere. The trick is to hold on to their interest with relevant information regarding your brand, products, and their preferred subject of interest in the jewelry industry. <\/p>\n\n\n\n

Try using a chatbot with the ability to interact with many people simultaneously. You can either add a chatbot to the home page to answer questions from your visitors or to a special listing page like wedding rings or bracelets to offer selection assistance or customization options.<\/p>\n\n\n\n

5. Determine Your Target Audience<\/strong><\/h2>\n\n\n\n
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A target audience can help you focus your marketing efforts on those who are most likely to give you business. You don\u2019t want to waste your time and energy on targeting people who have nothing to do with your inventory. When you identify your real audience, you can focus on creating the right content that\u2019ll establish your name in the industry. And given the current economic scenario, having a well-defined target market is more crucial than ever.<\/p>\n\n\n\n

Here’s a simple template to help you create a target audience for your jewelry business (or any other business).<\/p>\n\n\n\n

Name and Image<\/td>Give your target audience a name and an image (if possible).<\/td><\/tr>
Need<\/td>Analyze your products and see what kind of people would be more interested in them.<\/td><\/tr>
Competitors<\/td>Monitor your competitors and find out the type of audience they’re reaching out to.<\/td><\/tr>
Demographics<\/td>Consider your target audience\u2019s age, gender, household income, education or occupation, and location.<\/td><\/tr>
Behaviors<\/td>Research and find out common behaviors among your target audience.<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n

6. Create Ads for Your Target Audience<\/strong><\/h2>\n\n\n\n
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How do you know if you\u2019ve delivered the right message to your target audience? It\u2019s when your prospective consumers don\u2019t even realize that an ad is an ad. The best and easiest way to do this is by providing them with useful and relevant content that they can relate to. The more focused your content is, the easier it\u2019ll be for you to engage them and influence their buying decision.<\/p>\n\n\n\n

De Beers, one of the biggest names in the diamond industry, came up with the iconic tagline, \u201cA diamond is forever,\u201d but used it cleverly for men and women. <\/p><\/blockquote><\/figure>\n\n\n\n

For women, they portrayed diamonds as THE celebrated symbol of love, commitment, and friendship. For men, they asked: \u201cHow can you make two months\u2019 salary last forever?\u201d The answer was \u2014 buy her a diamond, because something as rare and precious as a diamond will last forever. <\/p>\n\n\n\n

According to their research, men perceived gifts to their wives or lovers as an investment in their relationship. Women, on the contrary, viewed diamonds as an epitome of their love and confidence in their partner\u2019s commitment.<\/p>\n\n\n\n

7. Work on Your Customer Support Service<\/strong><\/h2>\n\n\n\n
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Your customer service can make or break your brand\u2019s reputation. When a customer is making a significant investment, be it a gold ring or a diamond necklace, they\u2019d obviously want quality products for the best price. However, they also expect the customer support team to guide them through the entire process.<\/p>\n\n\n\n

Good customer service can really build a store\u2019s reputation. When a consumer is making a sizable purchase, be it a diamond engagement ring or a gold bracelet, they want to get the best product for the best price. But they also expect the salesperson to not only be knowledgeable, but to provide superior customer service. <\/p>\n\n\n\n

According to research<\/a>, 96% of consumers say that customer service is a key factor in their choice of loyalty to a brand. Customers with a good support experience are 3.5 times more likely to repurchase and 5 times more likely to recommend the brand to their friends and apprentices than if they had a poor buying experience. <\/p><\/blockquote>\n\n\n\n

Your goal is to put your buyers at ease so they can trust you with their jewelry investment and your ability to assist them in their purchasing decisions.<\/p>\n\n\n\n

8. Run Instagram Contests and Giveaways<\/strong><\/h2>\n\n\n\n
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One of the most effective jewelry branding ideas is to run contests and giveaways on Instagram. Posts related to Instagram contests typically earn about 64 times more comments and 3.5 times more likes<\/a> when compared to regular blogs, photos or videos. Your followers will feel a stronger connection to your brand due to the goodwill you\u2019ve earned with your contests. It\u2019ll also get more people to share your contest, which will further help in your brand promotion.  According to a study<\/a>, consumers are more likely to purchase from brands that are interactive and offer promotions on social media.<\/p>\n\n\n\n

Take some lightweight jewelry pieces in your inventory and post them on your Instagram page for a giveaway. Ask your followers to post a picture of themselves wearing something that\u2019d complement the piece of jewelry and tag your page in their posts! Just make sure that the description for your jewelry giveaway contest covers the following points.<\/p>\n\n\n\n