{"id":10214,"date":"2021-06-28T17:03:38","date_gmt":"2021-06-28T17:03:38","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=10214"},"modified":"2021-06-28T17:03:42","modified_gmt":"2021-06-28T17:03:42","slug":"fairfax-county-seeks-trademark-new-made-in-fairfax-logo","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/news\/fairfax-county-seeks-trademark-new-made-in-fairfax-logo\/","title":{"rendered":"Fairfax County Seeks To Trademark Its New \u2018Made In Fairfax\u2019 Logo"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p>In its attempt to help nonprofits and small businesses steer clear of the economic impacts of the Covid-19 pandemic, Fairfax County has formulated several plans. The use of \u2018Made in Fairfax\u2019 logo to indicate products\u2019 originating county is one such attempt to help local businesses flourish amid the pandemic.<\/p><\/blockquote><\/figure>\n\n\n\n<p>Fairfax County has formulated different programs to help nonprofits and small businesses to recover from the economic impacts of the Covid-19 pandemic. The use of \u201cMade in Fairfax\u201d logo to indicate products\u2019 originating county is one such attempt to help local businesses flourish amid the pandemic.<\/p>\n\n\n\n<p>A new Grant Program has been formulated by the county to provide financial support to nonprofits and small businesses. Additionally, the Board Supervisors voted Tuesday to seek a trademark for a new logo.<\/p>\n\n\n\n<p>The blue and white wordmark indicates stability, health, freshness, and simplicity. The \u201cMade in Fairfax Virginia\u201d logo is simple, effective, and delivers what it is there to do\u2014letting the world know the product\u2019s originating county.<\/p>\n\n\n\n<p>According to officials, the new logo will act as an effective marketing tool for businesses that use it. The new \u201cMade in Fairfax\u201d insignia will also work in the county\u2019s favor as it tries to build a vibrant economy.<\/p>\n\n\n\n<p>\u201cThis is an innovative approach. This is how we differentiate ourselves. This is how we make Fairfax County a leader in new areas as well,\u201d said Lee District supervisor Rodney Lusk.<\/p>\n\n\n\n<p>Launched in 2018, the Made in Fairfax program was initiated to identify and support local businesses and give them the required visibility. Initially, the program focused on what the county called the \u201cmaker\u201d businesses &#8211; manufacturers that make or produce anything from food to furniture.<\/p>\n\n\n\n<p>Doug Loescher, program manager for Fairfax County Community Revitalization office, said, \u201cWe recognized that we probably had small-scale production businesses in Fairfax County, but they were not very visible\u2026 Our hopes were that, by being in commercial shopping centers and retail areas, they can be more visible, and we can support them better.\u201d<\/p>\n\n\n\n<p>While it is true that the program has supported larger businesses, Made in Fairfax has not deviated from its purpose of supporting smaller brands. According to Loescher, Made in Fairfax primarily seeks to identify and work with businesses that are isolated and do not have a proper marketing mechanism in place.<\/p>\n\n\n\n<p>\u201cThere\u2019s recognition by people about how important it is to actively support small, independent, local business enterprises, and this is just another way of doing it,\u201d Loescher said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its attempt to help nonprofits and small businesses steer clear of the economic impacts of the Covid-19 pandemic, Fairfax County has formulated several plans. The use of \u2018Made in&hellip;<\/p>\n","protected":false},"author":19,"featured_media":10217,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-10214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",748,500,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",150,100,false],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",300,201,false],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",748,500,false],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",748,500,false],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",748,500,false],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",748,500,false],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",748,500,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",748,500,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",748,500,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",748,500,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",748,500,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",583,390,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",585,391,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",585,391,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",480,321,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/made-in-fairfax-logo.jpg",263,175,false]},"uagb_author_info":{"display_name":"Mark Stephens","author_link":"https:\/\/designbro.com\/blog\/author\/marks\/"},"uagb_comment_info":0,"uagb_excerpt":"In its attempt to help nonprofits and small businesses steer clear of the economic impacts of the Covid-19 pandemic, Fairfax County has formulated several plans. The use of \u2018Made in&hellip;","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/10214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=10214"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/10214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/10217"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=10214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=10214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=10214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}