{"id":10366,"date":"2021-07-09T14:41:10","date_gmt":"2021-07-09T14:41:10","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=10366"},"modified":"2021-07-09T14:54:15","modified_gmt":"2021-07-09T14:54:15","slug":"los-angeles-divided-over-new-retro-logo","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/news\/los-angeles-divided-over-new-retro-logo\/","title":{"rendered":"Los Angeles Divided Over The City\u2019s New Retro Logo"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cLos Angeles continues to evolve right before our eyes. As we emerge from this horrible pandemic, we continue to create those memorable experiences that visitors from around the globe cherish,\u201d Don Skeoch, chief marketing officer of Los Angeles Tourism.<\/p><\/blockquote><\/figure>\n\n\n\n<p>The Los Angeles Tourism and Convention Board introduced the city\u2019s new logo just days after Covid-19 restrictions were lifted from the city.<\/p>\n\n\n\n<p>Designed by House Industries and Studio Number One, the new look was created to welcome tourists after the Covid-19 pandemic brought the city\u2019s tourism to a jolting halt.<\/p>\n\n\n\n<p>The new multicolored logo, with a splash of neon, looks heavily inspired by the 1980s. The refreshing retro look features a rising sun just above the multicolored wordmark. The logo symbolizes a bright future for an extremely diverse city.<\/p>\n\n\n\n<p>Shepard Fairey, the founder of Studio Number One, said, \u201cWhen you say \u2018Los Angeles\u2019 it doesn\u2019t necessarily mean a city. It\u2019s a whole mind set, a vibe, a culture. And as an Angeleno, it was exciting to me to take on the creative challenge of designing a mark representing all the things that Los Angeles means to people.\u201d<\/p>\n\n\n\n<p>According to Fairey, the idea for the logo came from inspiring classic art deco and hand signage. <\/p>\n\n\n\n<p>The logo also coincides with an ad campaign with the tagline, \u201cYour Comeback Starts Here.\u201d Watch the video below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Your Comeback Starts Here\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/-Cf7orPmV1c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The timing of the logo release couldn\u2019t have been better since it came just days after California and Los Angeles County lifted most Covid-19 restrictions, according to Don Skeoch, chief marketing officer for Los Angeles Tourism.<\/p>\n\n\n\n<p>\u201cThe timing couldn\u2019t be more perfect to unveil a fresh look for L.A.as we once again roll out the red carpet for visitors,\u201d said Skeoch.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cLos Angeles continues to evolve right before our eyes. As we emerge from this horrible pandemic, we continue to create those memorable experiences that visitors from around the globe cherish.\u201d<\/p><\/blockquote>\n\n\n\n<p>Despite all the efforts from the Los Angeles Tourism and Convention Board, L.A. is divided between those who like the logo and those that don\u2019t. Angelenos took to social media to express what they felt about the new logo.<\/p>\n\n\n\n<p>Sophia Benoit wrote, \u201cI\u2019m fully obsessed with LA\u2019s new tourism logo,\u201d while Max Rebo\u2019s Roadie commented, \u201c New logo for LA tourism is going to time warp us back to the 80s or die trying.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I\u2019m fully obsessed with LA\u2019s new tourism logo <a href=\"https:\/\/t.co\/1E2DSsBzmm\">pic.twitter.com\/1E2DSsBzmm<\/a><\/p>&mdash; Sophia Benoit (@1followernodad) <a href=\"https:\/\/twitter.com\/1followernodad\/status\/1412935850732572675?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 8, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>While users took to their social media handles to express what they felt about the city\u2019s new emblem, there were those that were unaware that L.A. even had a logo.<\/p>\n\n\n\n<p>Gabriella tweeted, \u201cLA had a logo? What was it?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cLos Angeles continues to evolve right before our eyes. As we emerge from this horrible pandemic, we continue to create those memorable experiences that visitors from around the globe cherish,\u201d&hellip;<\/p>\n","protected":false},"author":19,"featured_media":10368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-10366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",840,473,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",150,84,false],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",300,169,false],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",768,432,false],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",840,473,false],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",840,473,false],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",840,473,false],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",840,473,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",840,473,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",840,473,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",840,473,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",780,439,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",585,329,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",585,329,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",585,329,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",480,270,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/los-angeles-new-logo.jpg",263,148,false]},"uagb_author_info":{"display_name":"Mark Stephens","author_link":"https:\/\/designbro.com\/blog\/author\/marks\/"},"uagb_comment_info":0,"uagb_excerpt":"\u201cLos Angeles continues to evolve right before our eyes. As we emerge from this horrible pandemic, we continue to create those memorable experiences that visitors from around the globe cherish,\u201d&hellip;","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/10366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=10366"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/10366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/10368"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=10366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=10366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=10366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}