The founding fathers of Compass have an illustrious history when it comes to their work experience. Reffkin worked in the White House along with being the chief of staff to the president of Goldman Sachs, while Allan was a Director of Engineering at Twitter. Together, they raised a seed funding of $8 million from companies such as Goldman Sachs, Founders Fund and several other individual investors from top companies like American Express and ZocDoc.<\/p>\n\n\n\n
Compass has also acquired several companies since its inception, among others, Conlon, Northwest Group Real Estate and The Hudson Company.<\/p>\n\n\n\n
Compass: The Logo<\/strong><\/h2>\n\n\n\nIf you have been following our previous blogs, you already know what this section deals with. If you are new, let me take you on a quick tour.<\/p>\n\n\n\n
Here, we analyze the logo and try to decode what it is trying to convey. Four categories within the section, namely meaning, evolution, color palette and font<\/strong> will help you understand the logo better.<\/p>\n\n\n\nLet\u2019s quickly dive in.<\/p>\n\n\n\n
Meaning<\/strong><\/h3>\n\n\n\nThe Compass wordmark evokes the feeling of purpose and direction. The diagonal line within the letter \u201cO\u201d appears like a compass which is an important instrument for navigation. The compass in the middle of the wordmark evokes a sense of progress and advancement which is aligned with the company\u2019s ambition to integrate top technology with the real estate industry.<\/p>\n\n\n\n
The compass also symbolizes luck and motivation, especially for the ones who have lost their way. The real estate giant has beautifully used the symbol to convey diverse messages. The symbol is also in line with the real estate industry since geometry and precision are always involved in the business.<\/p>\n\n\n\n
Apart from the compass, the color palette and the font accurately convey what the company deals with\u2014pioneering technology in the real estate industry.<\/p>\n\n\n\n
Evolution<\/strong><\/h3>\n\n\n\nCompass has only used its current logo since the company\u2019s foundation in 2012. Since this section deals with how a logo has adapted and changed over the years, there is not really much to talk about. However, the logo has all the makings of an iconic insignia!<\/p>\n\n\n\n
Color palette<\/strong><\/h3>\n\n\n\nThe logo has been executed in two variants: black and white. Compass is very particular about the use of their visual identity in the media. Their official site mentions, \u201cWhether in print or digital the logo should only be reproduced in black or white.\u201d <\/p>\n\n\n\n
The color black symbolizes sophistication, mystery and power; while white portrays purity and innocence. Both the colors are aligned with the company’s vision, mission and values.<\/p>\n\n\n\n
A proper branding will allow you to tell the world about your company\u2019s vision, mission and values. Here is an interesting read on how rebranding could help your company in various ways eventually setting your brand apart from the crowd.<\/p>\n\n\n\n
Related:<\/strong> 17 game changing real estate branding ideas for the smart realtor<\/a><\/a><\/p>\n\n\n\nFont<\/strong><\/h3>\n\n\n\nThe font appears to be custom designed; however, it is very close to the future medium typeface.\u00a0<\/p>\n\n\n\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/compass-logo-font.jpg\")
<\/figure>\n\n\n\nCompass: Logo Evaluation<\/strong><\/h2>\n\n\n\nFrom a logo being relevant to timeless, we test logos under four categories to find out if it truly stands the test of time.<\/p>\n\n\n\n
Relevant<\/strong><\/h3>\n\n\n\nA logo\u2019s relevancy is put to the test when it has to deliver accurate messages to the targeted markets.\u00a0 A logo may be brilliant in terms of its design, but what use is it if it fails to communicate its brand identity? A logo becomes relevant when it accurately and effectively communicates the brand identity<\/a>. A brand uses a combination of various design elements such as colors, symbols and fonts to make the visual identity as relevant as possible.<\/p>\n\n\n\nThe Compass logo uses black and white color schemes along with using the compass symbol to accurately communicate what the brand does. The real estate giant has a relevant logo that is easily recognizable and aligned with the brand identity.<\/p>\n\n\n\n
Memorable<\/strong><\/h3>\n\n\n\nOne of the most important elements of a great logo<\/a> is its memorability quotient. A logo becomes memorable when it is easy to remember or stands out from the crowd. Again, a designer achieves this through the above-mentioned design elements.<\/p>\n\n\n\nWhy is a memorable logo essential? The answer is very simple: a memorable logo helps the consumers to easily recall a brand.<\/p>\n\n\n\n
The Compass logo stands out from the crowd which in turn helps consumers recall the brand. The logo has achieved a balance between textual and visual elements increasing its memorability quotient.<\/p>\n\n\n\n
Simple<\/strong><\/h3>\n\n\n\nThe world today is defined by pace! Whether it is the food we consume or the entertainment we seek, everything needs to be quick. Therefore, one must strive to be simple.<\/p>\n\n\n\n
Take a look at the best logos<\/a> around you. From Apple to Gucci<\/a>, simplicity has really been the reason behind their success. Simple logos really need not be bland<\/a>: the world of minimal designs have opened up new avenues for brands to convey their messages fast and as effectively as possible.<\/p>\n\n\n\nThe Compass wordmark is simple and minimal. Along with effectively communicating the brand message, the slick design never fails to attract the consumers.<\/p>\n\n\n\n
Timeless<\/strong><\/h3>\n\n\n\nA logo designed to follow current trends may not always be the best decision because, like time, trends change. While it is tempting to follow the latest fads, the longevity of a logo is put at stake in doing so. The most striking quality of a logo is its longevity and its ability to connect with its audience, regardless of the time it is being used.<\/strong><\/p>\n\n\n\nCompass is a young company but the logo appears to have all the elements that make a logo timeless<\/a>. The following reasons can make the Compass real estate logo timeless:<\/p>\n\n\n\n- Simple design<\/li>
- Unique<\/li>
- Relevant<\/li>
- Quickly grabs attention<\/li>
- Well balanced design<\/li>
- Minimal<\/li>
- Aligned with the company\u2019s mission, vision and values<\/li><\/ul>\n\n\n\n
Here is an interesting video on \u2018CEO Robert Reffkin Vision for Real Estate\u2019s Future\u2019:<\/p>\n\n\n\n
Let\u2019s quickly dive in.<\/p>\n\n\n\n
Meaning<\/strong><\/h3>\n\n\n\nThe Compass wordmark evokes the feeling of purpose and direction. The diagonal line within the letter \u201cO\u201d appears like a compass which is an important instrument for navigation. The compass in the middle of the wordmark evokes a sense of progress and advancement which is aligned with the company\u2019s ambition to integrate top technology with the real estate industry.<\/p>\n\n\n\n
The compass also symbolizes luck and motivation, especially for the ones who have lost their way. The real estate giant has beautifully used the symbol to convey diverse messages. The symbol is also in line with the real estate industry since geometry and precision are always involved in the business.<\/p>\n\n\n\n
Apart from the compass, the color palette and the font accurately convey what the company deals with\u2014pioneering technology in the real estate industry.<\/p>\n\n\n\n
Evolution<\/strong><\/h3>\n\n\n\nCompass has only used its current logo since the company\u2019s foundation in 2012. Since this section deals with how a logo has adapted and changed over the years, there is not really much to talk about. However, the logo has all the makings of an iconic insignia!<\/p>\n\n\n\n
Color palette<\/strong><\/h3>\n\n\n\nThe logo has been executed in two variants: black and white. Compass is very particular about the use of their visual identity in the media. Their official site mentions, \u201cWhether in print or digital the logo should only be reproduced in black or white.\u201d <\/p>\n\n\n\n
The color black symbolizes sophistication, mystery and power; while white portrays purity and innocence. Both the colors are aligned with the company’s vision, mission and values.<\/p>\n\n\n\n
A proper branding will allow you to tell the world about your company\u2019s vision, mission and values. Here is an interesting read on how rebranding could help your company in various ways eventually setting your brand apart from the crowd.<\/p>\n\n\n\n
Related:<\/strong> 17 game changing real estate branding ideas for the smart realtor<\/a><\/a><\/p>\n\n\n\nFont<\/strong><\/h3>\n\n\n\nThe font appears to be custom designed; however, it is very close to the future medium typeface.\u00a0<\/p>\n\n\n\n<\/figure>\n\n\n\nCompass: Logo Evaluation<\/strong><\/h2>\n\n\n\nFrom a logo being relevant to timeless, we test logos under four categories to find out if it truly stands the test of time.<\/p>\n\n\n\n
Relevant<\/strong><\/h3>\n\n\n\nA logo\u2019s relevancy is put to the test when it has to deliver accurate messages to the targeted markets.\u00a0 A logo may be brilliant in terms of its design, but what use is it if it fails to communicate its brand identity? A logo becomes relevant when it accurately and effectively communicates the brand identity<\/a>. A brand uses a combination of various design elements such as colors, symbols and fonts to make the visual identity as relevant as possible.<\/p>\n\n\n\nThe Compass logo uses black and white color schemes along with using the compass symbol to accurately communicate what the brand does. The real estate giant has a relevant logo that is easily recognizable and aligned with the brand identity.<\/p>\n\n\n\n
Memorable<\/strong><\/h3>\n\n\n\nOne of the most important elements of a great logo<\/a> is its memorability quotient. A logo becomes memorable when it is easy to remember or stands out from the crowd. Again, a designer achieves this through the above-mentioned design elements.<\/p>\n\n\n\nWhy is a memorable logo essential? The answer is very simple: a memorable logo helps the consumers to easily recall a brand.<\/p>\n\n\n\n
The Compass logo stands out from the crowd which in turn helps consumers recall the brand. The logo has achieved a balance between textual and visual elements increasing its memorability quotient.<\/p>\n\n\n\n
Simple<\/strong><\/h3>\n\n\n\nThe world today is defined by pace! Whether it is the food we consume or the entertainment we seek, everything needs to be quick. Therefore, one must strive to be simple.<\/p>\n\n\n\n
Take a look at the best logos<\/a> around you. From Apple to Gucci<\/a>, simplicity has really been the reason behind their success. Simple logos really need not be bland<\/a>: the world of minimal designs have opened up new avenues for brands to convey their messages fast and as effectively as possible.<\/p>\n\n\n\nThe Compass wordmark is simple and minimal. Along with effectively communicating the brand message, the slick design never fails to attract the consumers.<\/p>\n\n\n\n
Timeless<\/strong><\/h3>\n\n\n\nA logo designed to follow current trends may not always be the best decision because, like time, trends change. While it is tempting to follow the latest fads, the longevity of a logo is put at stake in doing so. The most striking quality of a logo is its longevity and its ability to connect with its audience, regardless of the time it is being used.<\/strong><\/p>\n\n\n\nCompass is a young company but the logo appears to have all the elements that make a logo timeless<\/a>. The following reasons can make the Compass real estate logo timeless:<\/p>\n\n\n\n- Simple design<\/li>
- Unique<\/li>
- Relevant<\/li>
- Quickly grabs attention<\/li>
- Well balanced design<\/li>
- Minimal<\/li>
- Aligned with the company\u2019s mission, vision and values<\/li><\/ul>\n\n\n\n
Here is an interesting video on \u2018CEO Robert Reffkin Vision for Real Estate\u2019s Future\u2019:<\/p>\n\n\n\n
Compass has only used its current logo since the company\u2019s foundation in 2012. Since this section deals with how a logo has adapted and changed over the years, there is not really much to talk about. However, the logo has all the makings of an iconic insignia!<\/p>\n\n\n\n
Color palette<\/strong><\/h3>\n\n\n\nThe logo has been executed in two variants: black and white. Compass is very particular about the use of their visual identity in the media. Their official site mentions, \u201cWhether in print or digital the logo should only be reproduced in black or white.\u201d <\/p>\n\n\n\n
The color black symbolizes sophistication, mystery and power; while white portrays purity and innocence. Both the colors are aligned with the company’s vision, mission and values.<\/p>\n\n\n\n
A proper branding will allow you to tell the world about your company\u2019s vision, mission and values. Here is an interesting read on how rebranding could help your company in various ways eventually setting your brand apart from the crowd.<\/p>\n\n\n\n
Related:<\/strong> 17 game changing real estate branding ideas for the smart realtor<\/a><\/a><\/p>\n\n\n\nFont<\/strong><\/h3>\n\n\n\nThe font appears to be custom designed; however, it is very close to the future medium typeface.\u00a0<\/p>\n\n\n\n<\/figure>\n\n\n\nCompass: Logo Evaluation<\/strong><\/h2>\n\n\n\nFrom a logo being relevant to timeless, we test logos under four categories to find out if it truly stands the test of time.<\/p>\n\n\n\n
Relevant<\/strong><\/h3>\n\n\n\nA logo\u2019s relevancy is put to the test when it has to deliver accurate messages to the targeted markets.\u00a0 A logo may be brilliant in terms of its design, but what use is it if it fails to communicate its brand identity? A logo becomes relevant when it accurately and effectively communicates the brand identity<\/a>. A brand uses a combination of various design elements such as colors, symbols and fonts to make the visual identity as relevant as possible.<\/p>\n\n\n\nThe Compass logo uses black and white color schemes along with using the compass symbol to accurately communicate what the brand does. The real estate giant has a relevant logo that is easily recognizable and aligned with the brand identity.<\/p>\n\n\n\n
Memorable<\/strong><\/h3>\n\n\n\nOne of the most important elements of a great logo<\/a> is its memorability quotient. A logo becomes memorable when it is easy to remember or stands out from the crowd. Again, a designer achieves this through the above-mentioned design elements.<\/p>\n\n\n\nWhy is a memorable logo essential? The answer is very simple: a memorable logo helps the consumers to easily recall a brand.<\/p>\n\n\n\n
The Compass logo stands out from the crowd which in turn helps consumers recall the brand. The logo has achieved a balance between textual and visual elements increasing its memorability quotient.<\/p>\n\n\n\n
Simple<\/strong><\/h3>\n\n\n\nThe world today is defined by pace! Whether it is the food we consume or the entertainment we seek, everything needs to be quick. Therefore, one must strive to be simple.<\/p>\n\n\n\n
Take a look at the best logos<\/a> around you. From Apple to Gucci<\/a>, simplicity has really been the reason behind their success. Simple logos really need not be bland<\/a>: the world of minimal designs have opened up new avenues for brands to convey their messages fast and as effectively as possible.<\/p>\n\n\n\nThe Compass wordmark is simple and minimal. Along with effectively communicating the brand message, the slick design never fails to attract the consumers.<\/p>\n\n\n\n
Timeless<\/strong><\/h3>\n\n\n\nA logo designed to follow current trends may not always be the best decision because, like time, trends change. While it is tempting to follow the latest fads, the longevity of a logo is put at stake in doing so. The most striking quality of a logo is its longevity and its ability to connect with its audience, regardless of the time it is being used.<\/strong><\/p>\n\n\n\nCompass is a young company but the logo appears to have all the elements that make a logo timeless<\/a>. The following reasons can make the Compass real estate logo timeless:<\/p>\n\n\n\n- Simple design<\/li>
- Unique<\/li>
- Relevant<\/li>
- Quickly grabs attention<\/li>
- Well balanced design<\/li>
- Minimal<\/li>
- Aligned with the company\u2019s mission, vision and values<\/li><\/ul>\n\n\n\n
Here is an interesting video on \u2018CEO Robert Reffkin Vision for Real Estate\u2019s Future\u2019:<\/p>\n\n\n\n
Font<\/strong><\/h3>\n\n\n\nThe font appears to be custom designed; however, it is very close to the future medium typeface.\u00a0<\/p>\n\n\n\n<\/figure>\n\n\n\nCompass: Logo Evaluation<\/strong><\/h2>\n\n\n\nFrom a logo being relevant to timeless, we test logos under four categories to find out if it truly stands the test of time.<\/p>\n\n\n\n
Relevant<\/strong><\/h3>\n\n\n\nA logo\u2019s relevancy is put to the test when it has to deliver accurate messages to the targeted markets.\u00a0 A logo may be brilliant in terms of its design, but what use is it if it fails to communicate its brand identity? A logo becomes relevant when it accurately and effectively communicates the brand identity<\/a>. A brand uses a combination of various design elements such as colors, symbols and fonts to make the visual identity as relevant as possible.<\/p>\n\n\n\nThe Compass logo uses black and white color schemes along with using the compass symbol to accurately communicate what the brand does. The real estate giant has a relevant logo that is easily recognizable and aligned with the brand identity.<\/p>\n\n\n\n
Memorable<\/strong><\/h3>\n\n\n\nOne of the most important elements of a great logo<\/a> is its memorability quotient. A logo becomes memorable when it is easy to remember or stands out from the crowd. Again, a designer achieves this through the above-mentioned design elements.<\/p>\n\n\n\nWhy is a memorable logo essential? The answer is very simple: a memorable logo helps the consumers to easily recall a brand.<\/p>\n\n\n\n
The Compass logo stands out from the crowd which in turn helps consumers recall the brand. The logo has achieved a balance between textual and visual elements increasing its memorability quotient.<\/p>\n\n\n\n
Simple<\/strong><\/h3>\n\n\n\nThe world today is defined by pace! Whether it is the food we consume or the entertainment we seek, everything needs to be quick. Therefore, one must strive to be simple.<\/p>\n\n\n\n
Take a look at the best logos<\/a> around you. From Apple to Gucci<\/a>, simplicity has really been the reason behind their success. Simple logos really need not be bland<\/a>: the world of minimal designs have opened up new avenues for brands to convey their messages fast and as effectively as possible.<\/p>\n\n\n\nThe Compass wordmark is simple and minimal. Along with effectively communicating the brand message, the slick design never fails to attract the consumers.<\/p>\n\n\n\n
Timeless<\/strong><\/h3>\n\n\n\nA logo designed to follow current trends may not always be the best decision because, like time, trends change. While it is tempting to follow the latest fads, the longevity of a logo is put at stake in doing so. The most striking quality of a logo is its longevity and its ability to connect with its audience, regardless of the time it is being used.<\/strong><\/p>\n\n\n\nCompass is a young company but the logo appears to have all the elements that make a logo timeless<\/a>. The following reasons can make the Compass real estate logo timeless:<\/p>\n\n\n\n- Simple design<\/li>
- Unique<\/li>
- Relevant<\/li>
- Quickly grabs attention<\/li>
- Well balanced design<\/li>
- Minimal<\/li>
- Aligned with the company\u2019s mission, vision and values<\/li><\/ul>\n\n\n\n
Here is an interesting video on \u2018CEO Robert Reffkin Vision for Real Estate\u2019s Future\u2019:<\/p>\n\n\n\n
<\/figure>\n\n\n\nCompass: Logo Evaluation<\/strong><\/h2>\n\n\n\nFrom a logo being relevant to timeless, we test logos under four categories to find out if it truly stands the test of time.<\/p>\n\n\n\n
Relevant<\/strong><\/h3>\n\n\n\nA logo\u2019s relevancy is put to the test when it has to deliver accurate messages to the targeted markets.\u00a0 A logo may be brilliant in terms of its design, but what use is it if it fails to communicate its brand identity? A logo becomes relevant when it accurately and effectively communicates the brand identity<\/a>. A brand uses a combination of various design elements such as colors, symbols and fonts to make the visual identity as relevant as possible.<\/p>\n\n\n\nThe Compass logo uses black and white color schemes along with using the compass symbol to accurately communicate what the brand does. The real estate giant has a relevant logo that is easily recognizable and aligned with the brand identity.<\/p>\n\n\n\n
Memorable<\/strong><\/h3>\n\n\n\nOne of the most important elements of a great logo<\/a> is its memorability quotient. A logo becomes memorable when it is easy to remember or stands out from the crowd. Again, a designer achieves this through the above-mentioned design elements.<\/p>\n\n\n\nWhy is a memorable logo essential? The answer is very simple: a memorable logo helps the consumers to easily recall a brand.<\/p>\n\n\n\n
The Compass logo stands out from the crowd which in turn helps consumers recall the brand. The logo has achieved a balance between textual and visual elements increasing its memorability quotient.<\/p>\n\n\n\n
Simple<\/strong><\/h3>\n\n\n\nThe world today is defined by pace! Whether it is the food we consume or the entertainment we seek, everything needs to be quick. Therefore, one must strive to be simple.<\/p>\n\n\n\n
Take a look at the best logos<\/a> around you. From Apple to Gucci<\/a>, simplicity has really been the reason behind their success. Simple logos really need not be bland<\/a>: the world of minimal designs have opened up new avenues for brands to convey their messages fast and as effectively as possible.<\/p>\n\n\n\nThe Compass wordmark is simple and minimal. Along with effectively communicating the brand message, the slick design never fails to attract the consumers.<\/p>\n\n\n\n
Timeless<\/strong><\/h3>\n\n\n\nA logo designed to follow current trends may not always be the best decision because, like time, trends change. While it is tempting to follow the latest fads, the longevity of a logo is put at stake in doing so. The most striking quality of a logo is its longevity and its ability to connect with its audience, regardless of the time it is being used.<\/strong><\/p>\n\n\n\nCompass is a young company but the logo appears to have all the elements that make a logo timeless<\/a>. The following reasons can make the Compass real estate logo timeless:<\/p>\n\n\n\n- Simple design<\/li>
- Unique<\/li>
- Relevant<\/li>
- Quickly grabs attention<\/li>
- Well balanced design<\/li>
- Minimal<\/li>
- Aligned with the company\u2019s mission, vision and values<\/li><\/ul>\n\n\n\n
Here is an interesting video on \u2018CEO Robert Reffkin Vision for Real Estate\u2019s Future\u2019:<\/p>\n\n\n\n
A logo\u2019s relevancy is put to the test when it has to deliver accurate messages to the targeted markets.\u00a0 A logo may be brilliant in terms of its design, but what use is it if it fails to communicate its brand identity? A logo becomes relevant when it accurately and effectively communicates the brand identity<\/a>. A brand uses a combination of various design elements such as colors, symbols and fonts to make the visual identity as relevant as possible.<\/p>\n\n\n\n The Compass logo uses black and white color schemes along with using the compass symbol to accurately communicate what the brand does. The real estate giant has a relevant logo that is easily recognizable and aligned with the brand identity.<\/p>\n\n\n\n One of the most important elements of a great logo<\/a> is its memorability quotient. A logo becomes memorable when it is easy to remember or stands out from the crowd. Again, a designer achieves this through the above-mentioned design elements.<\/p>\n\n\n\n Why is a memorable logo essential? The answer is very simple: a memorable logo helps the consumers to easily recall a brand.<\/p>\n\n\n\n The Compass logo stands out from the crowd which in turn helps consumers recall the brand. The logo has achieved a balance between textual and visual elements increasing its memorability quotient.<\/p>\n\n\n\n The world today is defined by pace! Whether it is the food we consume or the entertainment we seek, everything needs to be quick. Therefore, one must strive to be simple.<\/p>\n\n\n\n Take a look at the best logos<\/a> around you. From Apple to Gucci<\/a>, simplicity has really been the reason behind their success. Simple logos really need not be bland<\/a>: the world of minimal designs have opened up new avenues for brands to convey their messages fast and as effectively as possible.<\/p>\n\n\n\n The Compass wordmark is simple and minimal. Along with effectively communicating the brand message, the slick design never fails to attract the consumers.<\/p>\n\n\n\n A logo designed to follow current trends may not always be the best decision because, like time, trends change. While it is tempting to follow the latest fads, the longevity of a logo is put at stake in doing so. The most striking quality of a logo is its longevity and its ability to connect with its audience, regardless of the time it is being used.<\/strong><\/p>\n\n\n\n Compass is a young company but the logo appears to have all the elements that make a logo timeless<\/a>. The following reasons can make the Compass real estate logo timeless:<\/p>\n\n\n\n Here is an interesting video on \u2018CEO Robert Reffkin Vision for Real Estate\u2019s Future\u2019:<\/p>\n\n\n\nMemorable<\/strong><\/h3>\n\n\n\n
Simple<\/strong><\/h3>\n\n\n\n
Timeless<\/strong><\/h3>\n\n\n\n