{"id":10529,"date":"2021-08-04T15:17:53","date_gmt":"2021-08-04T15:17:53","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=10529"},"modified":"2021-08-04T15:17:57","modified_gmt":"2021-08-04T15:17:57","slug":"yelp-launches-new-logo-app-icon","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/news\/yelp-launches-new-logo-app-icon\/","title":{"rendered":"Yelp Launches Refreshed Logo, App Icon"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p>The purpose behind creating the new logo was \u201cto bring a more contemporary look that maintains the fun, outgoing brand personality and mirrors the major advances\u201d that the company has achieved over the years, mentioned Yelp in a blogpost.<\/p><\/blockquote><\/figure>\n\n\n\n<p>Yelp launched its refreshed new logo along with a host of application icons Monday. The crowd-sourced reviews platform has started rolling out the new icons on iOS. Android users may expect to see the updated look later in the week.<\/p>\n\n\n\n<p>The logo and the suite of application icons will appear in their original avatars; but, only more vibrant and visually balanced. Yelp users may expect to see an animation-based logo when they start the app.<\/p>\n\n\n\n<p>To bring consistency, <strong>Yelp for Business<\/strong>, <strong>Reservations <\/strong>and <strong>Waitlist <\/strong>were also updated with new icons.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"748\" height=\"421\" src=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-branding.png\" alt=\"Along with updating its logo, Yelp has updated its suite of apps.\" class=\"wp-image-10537\"\/><\/figure>\n\n\n\n<p>The purpose behind creating the new logo was \u201cto bring a more contemporary look that maintains the fun, outgoing brand personality and mirrors the major advances\u201d that the company has achieved over the years, mentioned Yelp in a blogpost. The new logo and the app icons, according to Yelp, will add a touch of modernity to the platform.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The Yelp design team mentioned, \u201cYelp\u2019s original logo was inspired by the star symbol that appears in the character&#8217;s head in a moment of discovery in cartoons. This star was representative of the moment Yelp users made a new, local discovery and the symbol has since evolved into Yelp\u2019s iconic burst shape logo.\u201d<\/p><\/blockquote>\n\n\n\n<p>According to the design team, Yelp\u2019s new logo celebrates the online platform&#8217;s legacy \u201cwith smoother, more geometric and proportionate visuals.\u201d<\/p>\n\n\n\n<p>\u201cThe Yelp wordmark has been completely redrawn from scratch\u2014inspired by our original logo. The wordmark has retained the rounded quality of the original typeface but with more open counters and wider curves,\u201d theYelp design team further mentioned.<\/p>\n\n\n\n<p>Kelly Kinch, Vice President of Product Design, wrote, \u201cOur latest updates are part of the continued roll out of our new modernized platform. Yelp started as a discovery and review site and has grown into a one-stop local platform where people can easily discover, connect and transact with great businesses in the community.\u201d<\/p>\n\n\n\n<p>\u201cOur new look updates the Yelp product experience to feel simple, modern and cohesive. Whether you\u2019re requesting quotes for a home project, booking an appointment, joining a restaurant\u2019s waitlist, or ordering takeout, you\u2019ll discover that our redesigned consumer experience streamlines all of these connections.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The purpose behind creating the new logo was \u201cto bring a more contemporary look that maintains the fun, outgoing brand personality and mirrors the major advances\u201d that the company has&hellip;<\/p>\n","protected":false},"author":19,"featured_media":10533,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-10529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",750,422,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",150,84,false],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",300,169,false],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",750,422,false],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",750,422,false],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",750,422,false],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",750,422,false],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",750,422,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",750,422,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",750,422,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",750,422,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",750,422,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",585,329,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",585,329,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",585,329,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",480,270,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/new-yelp-logo.jpg",263,148,false]},"uagb_author_info":{"display_name":"Mark Stephens","author_link":"https:\/\/designbro.com\/blog\/author\/marks\/"},"uagb_comment_info":0,"uagb_excerpt":"The purpose behind creating the new logo was \u201cto bring a more contemporary look that maintains the fun, outgoing brand personality and mirrors the major advances\u201d that the company has&hellip;","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/10529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=10529"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/10529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/10533"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=10529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=10529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=10529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}