{"id":10773,"date":"2021-08-30T11:21:51","date_gmt":"2021-08-30T11:21:51","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=10773"},"modified":"2021-08-30T11:22:52","modified_gmt":"2021-08-30T11:22:52","slug":"loreal-logo-meaning-history-evolution","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/industry-thoughts\/loreal-logo-meaning-history-evolution\/","title":{"rendered":"L\u2019Or\u00e9al Logo: Meaning, History & Evolution"},"content":{"rendered":"\n

L\u2019Or\u00e9al, the undisputed leader of the beauty industry, has been setting high standards with its branding, marketing, packaging design<\/a>, and above all, products. L\u2019Or\u00e9al has made it this far not only because of good marketing and branding but because of their superior quality products.<\/p>\n\n\n\n

While it is true that the beauty industry, by far, is one of the most profitable industries, holding on to the number 1 spot consistently for years is truly an achievement.<\/p>\n\n\n\n

The visual identity of a brand can help a company stand apart from the crowd<\/a>; however, once visibility is achieved, a brand must maintain itself with quality products and services and a proper business model.<\/p>\n\n\n\n

In an interview, published on Capitalmind, Jean Paul Agon, Chairman of L\u2019Or\u00e9al, revealed about the beauty brand\u2019s success. He said:<\/p>\n\n\n\n

“Our model is, and has been for 50 years, to buy a brand at an early stage because we think it can become a globally successful player. For example, we bought Kiehl\u2019s in 2000, when the business was generating $ 20 million annually. It was a single store in New York City and had a few counters at Saks (department store). Then, for 20 years, we built the business and now it is a $ 1.37 billion business. The way we grow is exactly this combination of buy-and-grow \u2013 not buy or grow. And that\u2019s what we do every year. Once the brands have been acquired, they are brands that we build.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

L\u2019Or\u00e9al: A Brief History<\/h2>\n\n\n\n

Founded in 1909 by Eugene Schueller, L\u2019Or\u00e9al is headquartered in Clichy, Hauts-de-Seine, France. The largest cosmetics company in the world specializes in skincare, hair color, hair care, sun protection and make-up.<\/p>\n\n\n\n

Eugene Paul Louis Schueller was a young chemist when he developed a hair dye called Or\u00e9ale. The young chemist manufactured and sold Or\u00e9ale to Paris-based hairdressers. Schueller tested success very quickly; Or\u00e9ale became the talk of the town. The success of his product led him to form his own company. In 1909, Eug\u00e8ne registered his company; la Soci\u00e9t\u00e9 Fran\u00e7aise de Teintures Inoffensives pour Cheveux. The company was later renamed L\u2019Or\u00e9al. <\/p>\n\n\n\n

L\u2019Or\u00e9al Logo: Meaning<\/h2>\n\n\n\n

The L\u2019Or\u00e9al logo is not a symbol but a verbal sign. The company name and the visual identity were inspired by Or\u00e9ale: the first product to be manufactured by the company\u2019s founder. A mix of upper and lower case letters, while maintaining the grammatical rules, is what makes the wordmark interesting.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In 1971, IlonSpecht, a 23-year-old copywriter, along with McCann Erickson worked out the famous \u201cBecause I am worth it\u201d slogan.  The slogan was so revolutionary that it drove L\u2019Or\u00e9al\u2019s sales up. In 2021, L\u2019Or\u00e9al celebrated the slogan\u2019s 50th<\/sup> anniversary. The official L\u2019Or\u00e9al website mentioned:<\/p>\n\n\n\n

\u201cWhen we say, \u2018we\u2019re worth it,\u2019 it\u2019s not a tagline, it\u2019s a brand mission. Taking your beauty into your own hands is empowering. Believing in your own beauty is something no one else can control. That is your power. L\u2019Or\u00e9al Paris is working towards the day when you hear, \u2018we are worth it,\u2019 and women everywhere will reply: \u2018we never doubted it for a moment.\u2019\u201d<\/em><\/p><\/blockquote>\n\n\n\n

L\u2019Or\u00e9al Logo: Evolution<\/h2>\n\n\n\n

A logo is an extension of a brand. It not only attracts consumers but also provides information about what the brand focuses on in a matter of a few seconds. Brands usually redesign their logos to keep up with the changing times. The L\u2019Or\u00e9al logo changed its visual identity only twice in its 122-year history. Let take a quick look:<\/p>\n\n\n\n

1909 \u2013 1962<\/h3>\n\n\n\n
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L\u2019Or\u00e9al Logo: 1909 – 1962<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n

The first logo of the beauty giant did not look anything like it does today. The word L\u2019Or\u00e9al is placed within an ellipse and evenly distributed. The beige lettering follows the color of foundation or make-up powder. The letter \u201cL\u201d looks hidden in the ellipse, which indicates that the brand tried to highlight the founder\u2019s first product, Or\u00e9ale, through the logo.<\/p>\n\n\n\n

1962 \u2013 Present<\/h3>\n\n\n\n
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L\u2019Or\u00e9al Logo: 1962 – Present<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n

The present visual identity of L\u2019Or\u00e9al is easily recognizable throughout the world.  The logo is simple, minimal, well-balanced and elegant. The black and white color scheme symbolizes professionalism, elegance, power, purity and cleanliness.<\/p>\n\n\n\n

L\u2019Or\u00e9al Logo: Color Palette<\/h2>\n\n\n\n

The L\u2019Or\u00e9al logo is executed in a black and white color palette, perfect for the beauty giant. Additionally, the L\u2019Or\u00e9al emblem uses a golden color palette with a 3D effect.<\/p>\n\n\n\n

Here is great video by L\u2019Or\u00e9al on women empowerment:<\/strong><\/p>\n\n\n\n

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