{"id":11078,"date":"2021-09-14T11:04:45","date_gmt":"2021-09-14T11:04:45","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=11078"},"modified":"2021-09-14T11:09:28","modified_gmt":"2021-09-14T11:09:28","slug":"pringles-slogans","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/inspiration\/pringles-slogans\/","title":{"rendered":"Pringles Slogan: \u201cOnce You Pop, the Fun Don\u2019t Stop\u201d"},"content":{"rendered":"\n

Pringles\u2019 slogans, \u201cOnce you pop, the fun don\u2019t stop\u201d and \u201cOnce you pop, you can\u2019t stop,\u201d are amongst the most iconic catchphrases the world has ever known.  Both the Pringles slogans are perfectly aligned with the brand narrative<\/a> and symbolize the addictive quality of the products. The moreish flavors of Pringles have also made the line of  products one of the largest selling in the world.<\/p>\n\n\n\n

An article published on Campaign in 2005 mentions: \u201cDatamonitor puts Pringles\u2019 brand share at 12.5% of the \u00a31.3bn UK processed snacks market, which excluded traditional potato crisps as Walkers, while owner Procter & Gamble claims that Pringles is its most global brand. The FMCG giant says it sells more units of Pringles than it does of any of its other brands.\u201d<\/em><\/p>\n\n\n\n

In 1956, chemist Fredric J. Baur was designated with the task of creating a different kind of potato chips. Procter & Gamble wanted the new variety to be non-greasy and strong. Baur developed the now-famous saddle-shaped chips using fried dough, which he put in a tubular can. The incredible combination of the new variety and packaging was the result of a two-year trial and error battle. <\/p>\n\n\n\n

Fun fact:<\/strong> Alexander Lipa, another researcher from Procter & Gamble, can be credited for improving the taste of the new variety.<\/em><\/p>\n\n\n\n

Before we get into the Pringles slogans, let us understand the purpose behind slogans<\/h2>\n\n\n\n

What is a slogan? <\/strong>Referred to as a catchphrase or a catchline, a slogan represents a brand or a product. A slogan effectively communicates the key benefits associated with the things it represents. A carefully crafted slogan lingers in the minds of the consumers compelling them to associate with the brand or buy their products. The following are the purpose behind slogans:<\/p>\n\n\n\n

  • Brand Recognition: <\/strong>A good logo, the brand name and a catchy slogan are the three main elements of brand identity. A catchy slogan, along with a great logo, can easily put your brand in a good position in the market. You may manufacture great products or provide crucial services, but if the customers do not know your brand, everything goes in vain.<\/li><\/ul>\n\n\n\n
    • Fosters brand-customer relations: <\/strong>Slogans are the bridge between a brand and its customers. They build strong and lasting brand-customer relations which is crucial for a company\u2019s longevity. While bridging the gap between a brand and a customer might be difficult for a marketer, a slogan in line with the company\u2019s mission will take the brand to the next level.<\/li><\/ul>\n\n\n\n
      • Stand Out: <\/strong>A distinctive slogan makes your brand appear different from the others. A unique slogan, which is relevant and simple, ensures your brand stands out from the crowd. A catchy slogan allows customers to remember the brand even when the brand name is not mentioned. Examples: \u201cI\u2019m lovin\u2019 it\u201d or \u201cFinger lickin\u2019 good.\u201d<\/li><\/ul>\n\n\n\n

        Apart from the above, brands and business create slogans because of the following:<\/strong><\/p>\n\n\n\n

        • Helps with brand positioning<\/li>
        • Fosters brand identity<\/li>
        • Increases demand for product or service<\/li>
        • Makes the brand reliable<\/li><\/ul>\n\n\n\n

          Pringles Slogan<\/strong><\/h2>\n\n\n\n

          In the US and the UK, Pringles are marketed with the slogan \u201cOnce you pop, you can\u2019t stop\u201d along with \u201cOnce you pop, the fun don\u2019t stop.\u201d<\/p>\n\n\n\n

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