Ruth Kedar<\/h3>\n\n\n\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/Ruth-Kedar.jpg\")
<\/figure>\n\n\n\nIf there\u2019s one logo that\u2019s seen by billions of people around the globe, for every single day of the week, it has to be the iconic Google Logo prominently displayed on all pages of the search engine. The credit, of course, goes to the famous designer Ruth Kedar who brainstormed and came up with the unique logo design<\/a> for the tech giant.\u00a0<\/p>\n\n\n\nBorn in Brazil, Ruth earned a degree in architecture in Israel, and a Master\u2019s in graphic design from Stanford University. In 1998, she was approached by two students at the Stanford Art Department to create a logo for their startup venture. They were Larry Page and Sergey Brin, the founding fathers of Google – the world’s most widely used search engine with a quarterly revenue of 55.3 billion U.S. dollars<\/a> (2021). It is Kedar\u2019s revolutionary design that has forever etched her name in the pages of design history.<\/p>\n\n\n\nCarolyn Davidson<\/h3>\n\n\n\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/Carolyn-Davidson.jpg\")
<\/figure>\n\n\n\nThe American super brand Nike is the reigning queen of the sportswear industry, and we\u2019re very much familiar with its iconic swoosh logo with the \u201cJust do it\u201d tagline<\/a>. However, not many of us are aware of the creative mind behind this famous logo. It is Carolyn Davidson, who was then a Portland State University student in need of some cash to attend her oil painting classes. Nike\u2019s co-founder and a professor at the university, Phil Knight overheard Davidson\u2019s need for money as he passed the hallway. So, Davidson was hired for just $2\/hour to work on his side project: designing a fresh logo for the first football and running shoes that he was launching with coach Bowerman. This business went on to become Nike, the world\u2019s biggest sportswear brand with global revenue of about 44.54 billion U.S. dollars<\/a>. She needed approximately seventeen hours to create the seemingly simple but very intuitive swoosh.\u00a0<\/p>\n\n\n\nPaul Rand<\/h3>\n\n\n\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/Paul-Rand.jpg\")
<\/figure>\n\n\n\nAn American art director and graphic designer, Paul Rand is highly acclaimed for his iconic corporate logo designs, including those for IBM, UPS, NeXT, ABC, Morningstar, Inc., Westinghouse, and Enron. Known as one of the founding figures of the Swiss style of graphic design, Paul was originally a professor emeritus of graphic design at the Yale University in New Haven, Connecticut where worked from 1956 to 1969 and from 1974 to 1985. He was later included in the New York art directors\u2019 club hall of fame in 1972, after spending most of his life teaching design at Yale University. Although Rand passed away in 1996, his matchless contributions to the design world will be remembered forever. Logo branding<\/a> was certainly one of his strongest attributes.<\/p>\n\n\n\nWalter Landor<\/h3>\n\n\n\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/Walter-Landor.jpg\")
<\/figure>\n\n\n\nGlobally recognized as one of the pioneers of branding, design, and visual identity, Landor is best-known for his design work on the Levi\u2019s and Alitalia logos. At a time when logos were created using the cool, Swiss-modernism style, his designs were warm and inviting. In the words of Landor, “Products are made in the factory, but brands are created in the mind.”<\/p>\n\n\n\n
<\/figure>\n\n\n\nIf there\u2019s one logo that\u2019s seen by billions of people around the globe, for every single day of the week, it has to be the iconic Google Logo prominently displayed on all pages of the search engine. The credit, of course, goes to the famous designer Ruth Kedar who brainstormed and came up with the unique logo design<\/a> for the tech giant.\u00a0<\/p>\n\n\n\n Born in Brazil, Ruth earned a degree in architecture in Israel, and a Master\u2019s in graphic design from Stanford University. In 1998, she was approached by two students at the Stanford Art Department to create a logo for their startup venture. They were Larry Page and Sergey Brin, the founding fathers of Google – the world’s most widely used search engine with a quarterly revenue of 55.3 billion U.S. dollars<\/a> (2021). It is Kedar\u2019s revolutionary design that has forever etched her name in the pages of design history.<\/p>\n\n\n\n The American super brand Nike is the reigning queen of the sportswear industry, and we\u2019re very much familiar with its iconic swoosh logo with the \u201cJust do it\u201d tagline<\/a>. However, not many of us are aware of the creative mind behind this famous logo. It is Carolyn Davidson, who was then a Portland State University student in need of some cash to attend her oil painting classes. Nike\u2019s co-founder and a professor at the university, Phil Knight overheard Davidson\u2019s need for money as he passed the hallway. So, Davidson was hired for just $2\/hour to work on his side project: designing a fresh logo for the first football and running shoes that he was launching with coach Bowerman. This business went on to become Nike, the world\u2019s biggest sportswear brand with global revenue of about 44.54 billion U.S. dollars<\/a>. She needed approximately seventeen hours to create the seemingly simple but very intuitive swoosh.\u00a0<\/p>\n\n\n\n An American art director and graphic designer, Paul Rand is highly acclaimed for his iconic corporate logo designs, including those for IBM, UPS, NeXT, ABC, Morningstar, Inc., Westinghouse, and Enron. Known as one of the founding figures of the Swiss style of graphic design, Paul was originally a professor emeritus of graphic design at the Yale University in New Haven, Connecticut where worked from 1956 to 1969 and from 1974 to 1985. He was later included in the New York art directors\u2019 club hall of fame in 1972, after spending most of his life teaching design at Yale University. Although Rand passed away in 1996, his matchless contributions to the design world will be remembered forever. Logo branding<\/a> was certainly one of his strongest attributes.<\/p>\n\n\n\n Globally recognized as one of the pioneers of branding, design, and visual identity, Landor is best-known for his design work on the Levi\u2019s and Alitalia logos. At a time when logos were created using the cool, Swiss-modernism style, his designs were warm and inviting. In the words of Landor, “Products are made in the factory, but brands are created in the mind.”<\/p>\n\n\n\nCarolyn Davidson<\/h3>\n\n\n\n
<\/figure>\n\n\n\nPaul Rand<\/h3>\n\n\n\n
<\/figure>\n\n\n\nWalter Landor<\/h3>\n\n\n\n
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