{"id":11164,"date":"2021-09-21T16:01:13","date_gmt":"2021-09-21T16:01:13","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=11164"},"modified":"2021-09-23T14:35:45","modified_gmt":"2021-09-23T14:35:45","slug":"iconic-product-packages","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/inspiration\/iconic-product-packages\/","title":{"rendered":"World\u2019s Most Iconic Product Packages Every Packaging Designer Should See"},"content":{"rendered":"\n
Talk of efficient branding, and you just can\u2019t disregard the importance of product packaging. It is not just a wrapper or a container ensuring the safety of its contents. It\u2019s a strong marketing tool that allows a brand to communicate and resonate with the targeted audience. Some of the most famous brands like KFC, Amazon, H&M, and McDonald’s (to name a few) can be instantly recognized by simply looking at their packaging and would be easily identifiable even if the name and logo were removed. Such is the power of their packaging designs!<\/p>\n\n\n\n
Some of their carrier bags and boxes have also become part of people\u2019s lifestyle and social status. So, what makes them so prestigious and iconic? Below, let\u2019s dive in and take a look at some of the world\u2019s most celebrated packaging designs and what makes them so impressive. <\/p>\n\n\n\n
8 Signature Packaging Designs that Deserve an Ovation<\/strong><\/h2><\/blockquote><\/figure>\n\n\n\n
The Tiffany & Co. Blue Box<\/strong><\/h3>\n\n\n\n<\/figure>\n\n\n\n
Who hasn\u2019t seen the iconic Tiffany blue box with a bow? One of the most recognizable packaging in the world, the box has been an inspiration for party cakes, table centerpieces, and wedding decorations. Probably as famed as the brand\u2019s diamonds, the blue box has represented the company since it was introduced in the mid-1800s. In many ways, The Tiffany & Co.\u2019s signature blue packaging has become more synonymous to the company than what they offer.<\/p>\n\n\n\n
Some of the key features of the packaging design are its unique color and typography. The iconic robin egg blue shade was purposely chosen based on the contemporary fashion and lifestyle trends. Turquoise jewelry was very popular in the 19th century and brooches bearing turquoise color stones were gifted to wedding guests as a memento. In 1886, when the brand introduced its signature diamond engagement ring nestled inside a blue box, it became as popular as the ring itself. This shade is now called Tiffany Blue and trademarked as Pantone No. 1837 \u2013 the brand\u2019s foundation year. <\/p>\n\n\n\n
Pure, serene, and as basic as a laboratory vial, the Chanel No. 5 bottle features black sans serif text on a white label, and stamped with a matriculation number. Designed by Mademoiselle Gabrielle \u201cCoco\u201d Chanel, this packaging is modern at its finest. It became so popular that it\u2019s hard to say if the content or its packaging enchanted Paris more when the perfume was launched in the 1920s. Years later, both the perfume and the bottle are still looked up to by many. The company also recently launched a see-through, plexiglass clutch modeled after the iconic bottle. The price, however, is quite high and available only on request. <\/p>\n\n\n\n
While some say that the packaging design was inspired by a toiletry bottle used by her lover, Boy Capel, others are of the view that the design was based on a whiskey bottle. There are some who also say that the inspiration was drawn from glass pharmaceutical vials. No matter what inspired the Chanel No. 5 bottle design, Coco was definitely looking for something basic, or even clinical, to distinguish her product from the overstated designs typically seen on the contemporary perfume bottles.<\/p>\n\n\n\n
Willie\u2019s Cacao is an award-winning brand, which has launched a premium range of truffles with flavored liquid centers in matcha, raspberry, and roasted green tea. These dreamy truffle delights come in a bold and luxuriously designed packaging that strengthens the brand\u2019s visual identity. The unique, mystical illustrations on the outer boxes depict seductive characters that spell magic and allure consumers to buy these products. The impressive logo on this food packaging design only adds to the brand\u2019s value and prestige, while also making their products stand out from the crowd.<\/p>\n\n\n\n
What comes to your mind when someone mentions \u201cGucci\u201d? Some of the common things are the trademark double G logo, luxury, Italy, expensive items, and celebrities sporting Gucci bags and belts on social appearances. In a nutshell, we all know what Gucci signifies, regardless of whether or not we are their customers. Recently, the fashion house has started a \u201cCulture of Purpose\u201d, where their key objectives are to take a sustainable approach and protect the planet from destruction, all while maintaining their unique brand identity.<\/p>\n\n\n\n
They\u2019ve launched a new packaging that\u2019s 100% recyclable, plastic-free, and uses water-based inks. This new line of sustainable packaging uses the signature double G logo with debossed finishes all over the boxes, bags, magnetic boxes, and tissue paper. They also introduced a new font to type the brand name. One of the most classic examples of Gucci\u2019s sustainable packaging is the rectangular box that can be folded into 3 different sizes and adapted to the most appropriate size for a product. They also created new triangular boxes that can be placed into each other to form squares. This reduces any wastage of space in conveyance trucks. Thus, more products can be shipped in one go and carbon footprint will be reduced.<\/p>\n\n\n\n
Made from high-quality, organic elements, Loving Earth chocolates are one of the most celebrated chocolate brands in the world. The raw cocoa that\u2019s used in its production is derived from the Ashaninka community of the Peruvian Amazon in Peru \u2013 the place where cocoa originated. Their unique packaging design makes use of bold natural colors that depict the organic features of the products and their first-class quality. While the packaging\u2019s big bold lettering emphasizes the flavor of the product, the cocoa row bean at the center represents the brand\u2019s organic nature\u2013 an important feature that boosts the company\u2019s market value and identity. <\/p>\n\n\n\n
Prior to 2009, Philip Morris International (PMI) did not have a regular brand in the UK market. In August 2009, PMI launched a new brand, \u2018Marlboro Bright Leaf\u2019, specifically created to fit into the mid-priced consumer segment competing with other contemporaries like JTI\u2019s Benson and Hedges, and Imperial Tobacco\u2019s Lambert & Butler (the two best selling cigarette brands in the UK at one point of time).<\/p>\n\n\n\n
From launch until January 2013, the Marlboro Bright Leaf packaging featured a charcoal grey color, imprinted with curved thin black patterns. The name \u2018Marlboro\u2019 on the front of the packaging was raised but the \u2018Bright Leaf\u2019 was flat and even, differentiating its feel from the rest of the packet. Perhaps the most striking feature of the packaging was its opening mechanism, which was similar to that of a zippo lighter. The packet opens at one side, revealing an orangey-red colored space with the tagline \u201cStyle meets flavor, Marlboro Bright Leaf, designed to be different\u201d. The foil within is perforated and comes off easily in one piece.<\/p>\n\n\n\n
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