{"id":11528,"date":"2021-11-17T15:48:49","date_gmt":"2021-11-17T15:48:49","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=11528"},"modified":"2021-11-17T15:49:54","modified_gmt":"2021-11-17T15:49:54","slug":"art-memes-social-media-branding","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/branding\/art-memes-social-media-branding\/","title":{"rendered":"The Magic of Art Memes and Their Role in Boosting Social Media Branding"},"content":{"rendered":"\n

Every culture and generation witnesses certain artistic elements that do not gain recognition until they become extinct. Famous artists like Vincent van Gogh, for example, did not receive appreciation for their work until their death. Sadly, some art styles simply remain unrecognized due to unknown reasons.<\/p>\n\n\n\n

Art evolves with time and technology, and has continued to do so in the digital era. Where an artist\u2019s materials were formerly limited to paintbrushes and oil paints, the age of the internet has led to a more versatile and creative medium. Memes, for example, is the latest and most popular form of art. They are a global social phenomenon, and an increasingly powerful medium for viral marketing and social engagement.<\/a> <\/p>\n\n\n\n

While they often make us laugh, they also draw attention to a particular topic or purpose through the use of symbols, catchphrases (typically in the form of hashtags), selfies, performative gestures, and several other forms. In fact, many businesses use meme marketing to attract customers with engaging content. <\/p>\n\n\n\n

In a time when people skip ads whenever they can, advertising with humor and emotion can engage even the most disinterested clients. While we\u2019ve all enjoyed art memes at some point of time, not many of us have considered using them in our business marketing strategy. Here\u2019s how you can do so, without making your memes sound too light or too dark. But before that, let\u2019s see how including memes in your social media content can prove effective. <\/p>\n\n\n\n

Top reasons to use art memes in social media branding<\/h2>\n\n\n\n
\"Top<\/figure>\n\n\n\n

On social media, art memes are usually a GIF or static picture based on a familiar theme, subject, or phenomenon, with text placed on top of or over the illustration. Today, more and more marketers across industries are using memes to connect with the audience and stick to their memory. Here are four strong reasons to include memes in your social media marketing content.<\/p>\n\n\n\n

  1. Art memes are effective yet inexpensive content<\/strong><\/li><\/ol>\n\n\n\n

    Since memes are typically witty takes on content that already exists, the creation process isn\u2019t too costly or complicated. There\u2019s no need for original photos or videos, and one can simply create one by adding a new caption or twist to a relevant and popular image. Another factor which works in favor of many businesses is that memes usually use low-resolution images and are fairly uncomplicated. Although you don\u2019t need to have advanced graphic design<\/a> skills to create an art meme, an effective, professional design is best conceptualized and executed by a seasoned graphic designer.<\/p>\n\n\n\n

    1. Art memes help boost engagement<\/strong><\/li><\/ol>\n\n\n\n

      Since memes are usually funny, they encourage the readers to share them with their friends and closed groups. This means that the same content is circulated among people for widespread visibility. According to a study<\/a>, \u201chumorous content is the most shared social content and helps make companies more relatable to audiences.\u201d In these challenging times, everyone wants some good humor and positivity to stay sane and productive. When designed right, memes can make businesses and campaigns more meaningful and relatable. <\/p>\n\n\n\n

      It is an excellent opportunity for a brand to initiate engagement with the audience, which can eventually lead to greater brand recognition and loyalty. For instance, Seamless, the well-known online food delivery service in the U.S. frequently uses art memes on social media to bond with their audience. They improvised and redesigned movie posters to add some crazy food puns. The Wolf of Wall Street became \u201cThe Wolf of Waffle Street.\u201d and American Hustle became \u201cAmerican Muzzles\u201d. Interesting, isn\u2019t it?<\/p>\n\n\n\n

      1. Art memes keep the audience entertained<\/strong><\/li><\/ol>\n\n\n\n

        Customers are best engaged on social media when they\u2019re interested and entertained. For example, Gucci<\/a> is a luxury fashion house that\u2019s built around an image of grace, class, and sophistication. But for their #TFWGucci 2017 campaign, they chose to take a break from all preconceptions about their brand and build a new image. For this, they decided to post memes to show their fun and quirky side. This was done with an intention to make the brand more friendly, approachable, and reliable. <\/p>\n\n\n\n

        But, what was this #TFWGucci campaign all about? #TFWGucci, a hashtag used for \u201cThat Feeling When Gucci,\u201d was a special campaign designed to promote their new range of watches. There was a series of relatable memes, where Gucci used content that ranged from bizarre to hilarious. They were craftily created in collaboration with designers from around the world. Even the landing page for the campaign featured an exclusive video on the history of memes for those who were new to the concept. The interesting captions along with edgy graphics gave the fashion brand a cool brand makeover.<\/p>\n\n\n\n

        1. Art memes let you be creative<\/strong><\/li><\/ol>\n\n\n\n

          You don\u2019t really need to follow a popular meme that\u2019s trending. More precisely, it can be tough to keep track of all the latest memes. If you have a strong sense of what appeals to your audience, you may consider creating your own art memes. Although this may require more money and effort to use original, quality pictures, it can be worth everything when your audience responds well and starts sharing the memes.<\/p>\n\n\n\n

          For instance, Doritos Instagram account is loaded with original memes, many of them take us back to the 80s and 90s, addressing their target audience.<\/p>\n\n\n\n

          If you\u2019re a 80s and 90s kid, you can instantly relate to this.<\/p>\n\n\n\n

          1. Art memes help you show your brand\u2019s personality<\/strong><\/li><\/ol>\n\n\n\n

            There are two options with social accounts – you can either strengthen your current brand personality or use them to create a brand new one. Many big brands have done the latter, using humorous art memes on social media to give their products a fresher look and make them more approachable.<\/p>\n\n\n\n

            MoonPie is an excellent example. Although the company was launched in 1902, its Instagram account doesn\u2019t make it look like a 118-year-old company. They\u2019ve fabricated a much younger, funnier personality to cater to a wider range of audience.<\/p>\n\n\n\n

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            A post shared by MoonPie (@theoriginalmoonpie)<\/a><\/p><\/div><\/blockquote>