Fact Check: <\/strong>The brand\u2019s mascot, called Dunkie, featured on the Dunkin Donuts logo in 1955. The dancing mascot\u2019s body depicted a mug, while his head, legs, and hands were made of donuts. The 1950 script logo could be seen over the mug. This version was registered in 1961.<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n 1950 \u2013 1960<\/h3>\n\n\n\n![\"Dunkin](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/dunkin-donuts-logo-1950.jpg\"){kind=logo} <\/figure>\n\n\n\nThe oldest Dunkin Donuts logo was nothing close to the present one. The phrase \u201cDunkin Donuts\u201d was in italics and placed diagonally. The top bar of the alphabet \u201ct\u201d was elongated, stretched over \u201cu\u201d and \u201cs\u201d, the tail of which was stylishly curved. Both the handwritten script and the brownish-red color were so much different from the plump and quirky letters we\u2019re used to now.<\/p>\n\n\n\n 1960 \u2013 1976<\/h3>\n\n\n\n![\"Dunkin](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/dunkin-donuts-logo-1960.jpg\"){kind=logo} <\/figure>\n\n\n\nIt was now that the famous candy pink shade appeared on the emblem and has remained there ever since. The logo is based on a cup design, which is a symbolic way to say the brand sells coffee. The brand name is written in a donut shape at the top of the cup, which also indicates that they deal in donuts and other bakery items. In 1976, the pictorial part of the logo was replaced by the brand name \u201cDunkin\u2019 Donuts\u201d in orange and pink. <\/p>\n\n\n\n The top part is in tinted candy orange whereas the bottom part is in fluorescent pink. The letters looked friendly and edible, and there was a fresh feel about the colors. This logo remained the face of the company for a long time until 2002, when they thought of redesigning it for better customer reach.<\/p>\n\n\n\n In the 2002 logo redesign project, the designers added a cup to the previous version to make customers immediately realize that they can buy coffee with donuts at Dunkin\u2019 Donuts. Inside the cup, there\u2019s a drink filled to the brim, over which clouds of steam appear. This is an indication that their products are always served fresh and hot. The graphic emblem is placed left to the brand name. In 2007, a few more modifications were done to this logo. <\/p>\n\n\n\n A brown outline and a few more details were added to the cup, giving it a more realistic and enticing look. Unlike an entire pink background, the rectangle behind the cup was colored in orange and pink, and the \u201cDunkin\u2019 Donuts\u201d was replaced with \u201cDD\u201d abbreviation.<\/p>\n\n\n\n In 2019, the brand once again changed its logo design to better fit the wide range of products that it offers. While the old version depicted donuts and coffee (through motifs), the present Dunkin Donuts logo does not portray anything particular and hence, allows a broader interpretation. The designers dropped the word \u201cDonuts\u201d from the wordmark, leaving \u201cDunkin\u201d. The apostrophe at the top was also given the raspberry sorbet color. The font was also made bigger and more attractive so that it immediately catches the audience\u2019s attention. <\/p>\n\n\n\n The marketing network for the brand\u2019s donut and coffee sales section chose to promote the brand graphically. Hence, they thoughtfully chose a quirky color combination of candy pink and powdery yellow. While the first symbolizes happiness, positivity, high spirits, and brightness, the second stands for a freshly baked donut. Its purpose is to increase appetite and draw customers to their stores. The logo designer used a fun typeface similar to the Frankfurter and Debussy fonts to make the letters look plump and appetizing. The present version of the logo focuses on the presence of donuts, along with the expansion of their modern drinks section. <\/p>\n\n\n\n The increasing competition in the beverage and snacks industry has induced Dunkin\u2019 into making itself available for more than just donuts. Dunkin\u2019s marketing strategy chiefly focuses on narrowing its menu, growing speed and convenience, and working more on its beverages than its food. However, that doesn\u2019t mean that they\u2019re ditching donuts from their menu. In reality, Dunkin\u2019 sells over 3 billion doughnuts and munchkins in a year. The branding change is yet another effort of the brand to remain more relevant and accessible to its consumers. <\/p>\n\n\n\n In the words of Tony Weisman, chief marketing officer at Dunkin\u2019 U.S.<\/a> , \u201cBy simplifying and modernizing our name, while still paying homage to our heritage, we have an opportunity to create an incredible new energy for Dunkin\u2019, both in and outside our stores\u201d.<\/p>\n\n\n\n Who would have thought that dropping a significant half of your brand name could be so simple and effective? It definitely takes a lot of courage to experiment with your branding and see what works (or doesn\u2019t work). By choosing the thick, rounded typeface and candy colours with only minor changes to the packaging, even a regular customer could arrive at their local Dunkin\u2019 Donuts without even realizing that it has changed its branding overnight.<\/p>\n\n\n\n It\u2019s easy to recognize a famous brand by its logo. For example, we instantly relate the bitten Apple logo<\/a> with the Apple brand and the intertwined \u201cGs\u201d with Gucci<\/a>. For most of these successful brands in the world, their logo design and branding venture is a long journey. It didn\u2019t just happen overnight; it took a lot of time, energy, and brainstorming to look at what it looks like today. They weren\u2019t just cheap designs churned out of an automated logo generator. There were professional graphic designers who took the pain, time, and effort to give the brands their best visual identity. <\/p>\n\n\n\n If you\u2019re looking for an impressive business logo that’ll take your business to places, hire an experienced graphic designer<\/a> who knows the ins and outs of the industry you\u2019re dealing in.<\/p>\n\n\n\n |
![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/dunkin-donuts-logo-1976.jpg\"){kind=logo}
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