{"id":11584,"date":"2021-11-25T13:54:33","date_gmt":"2021-11-25T13:54:33","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=11584"},"modified":"2021-11-25T13:54:37","modified_gmt":"2021-11-25T13:54:37","slug":"adidas-logo-history-evolution","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/logo-creation\/adidas-logo-history-evolution\/","title":{"rendered":"Here\u2019s How Adidas and its Logo Climbed Their Way to Success"},"content":{"rendered":"\n

Recognized by people from across the world, Adidas is the most active sportswear brand on social media, with an average of 6.7M image-shares<\/a> per month. From the Olympic stage to the celebrity-inspired street wear style, the Adidas logo is a sign of supreme quality and style. The simple and single-color logo design was not what we see today. It has gone through multiple changes and only got better with every redesign<\/a>.\u00a0<\/p>\n\n\n\n

Adidas Logo Meaning and Evolution<\/h2>\n\n\n\n

The Adidas logo is so popular and celebrated that it\u2019s almost impossible to believe that those famous three stripes were adopted from a completely different company. <\/p>\n\n\n\n

When Adolf Dassler first started making sports shoes in a small laundry room in Herzogenaurach, Germany, he couldn\u2019t even dream that this was the beginning of one of the world\u2019s biggest sportswear brands. His elder brother Rudolf joined hands with him in 1924. As time went by, their products started growing popular. By WWII, the two brothers Adolf and Rudolf sold approximately 200,000 pairs of shoes annually.<\/p>\n\n\n\n

Unfortunately, the brothers split their ways in 1947 and each of them established his own company. While Adolf Dassler registered a brand under the name Adidas AG, Rudolf registered a company named Ruda. Even though both the brothers used the same naming mechanism for their companies (using the first letters of their names and surnames), Adolf\u2019s acronym became more popular and successful. Rudolf\u2019s brand was soon renamed Puma, which is now equally popular. Below, we\u2019ll take a tour of Adidas\u2019s history, the evolution of the Adidas logo and its design elements.<\/p>\n\n\n\n

Adidas and its History<\/h2>\n\n\n\n

The brand\u2019s founder, Adolf Dassler, took the side of the Germans in WWI and became a member of the Nazi party in WWII. On returning from the war, Dassler began crafting sports shoes in his mother\u2019s kitchen. As mentioned above, although his younger brother Rudolf joined him initially, they soon had an altercation and Rudolf founded a company that was later named as Puma – one of Adidas\u2019s bitter rivals.<\/p>\n\n\n\n

Adidas \u2013 then called Dassler Shoes \u2013 got its first recognition when Adolf went to the 1936 Summer Olympics with a briefcase full of cleats and asked sprinter Jesse Owens to wear them during the sports. Jesse Owens became the first African-American to obtain sponsorship in the Olympics, and Dassler Shoes became famous overnight.<\/p>\n\n\n\n

In 1947, Adolf finally changed the name of his brand to Adidas, similar to his nickname \u201cAdi.\u201d He owned and ran the company until 1987, when he traded it to a French investor named Bernard Tapie. Although Tapie was initially able to run Adidas successfully, he later failed to pay the interest on the loan he secured to buy the company and sold the company to Robert Louis -Dreyfus.<\/p>\n\n\n\n

Adidas\u2019 ownership changed a few more times in the following years as it grew more and more successful. Today, Adidas is the chief supplier of apparel for the NBA, NFL, and others, and the brand saw \u20ac19.3 billion in sales in 2016. Simultaneously, Adidas also leveraged effective marketing strategies that included a simple yet readily recognizable logo \u2013 a unique design they bought for \u20ac1,600 and two bottles of whiskey.<\/p>\n\n\n\n

Adidas Logo History<\/h2>\n\n\n\n

There have been a lot of changes to the look and branding of the company over the past century. By the mid 20th century, Adidas\u2019 logo was starting to take shape with an identity similar to the one it has today.<\/p>\n\n\n\n

Until 1971<\/h3>\n\n\n\n