{"id":11767,"date":"2021-12-09T11:05:10","date_gmt":"2021-12-09T11:05:10","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=11767"},"modified":"2021-12-09T11:05:14","modified_gmt":"2021-12-09T11:05:14","slug":"naaa-introduces-new-logo-tagline","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/news\/naaa-introduces-new-logo-tagline\/","title":{"rendered":"NAAA Introduces New Logo, Tagline"},"content":{"rendered":"\n

\u201cFor 74 years, we have been The Gold Standard of the auto auction industry,\u201d Tricia Heon, CEO, NAAA.<\/em><\/p><\/blockquote><\/figure>\n\n\n\n

Celebrating its 74th year, the National Auto Auction Association (NAAA) revealed its new logo and tagline Monday.<\/p>\n\n\n\n

Established in 1948 as the National Auto Auction Protection Association, the NAAA today boasts of representing a humongous remarketing community.<\/p>\n\n\n\n

The new visual identity of the NAAA consists of a thick blue circle over a white background with a golden outer circumference. The NAAA acronym sits in the middle of the circle, and the wordmark finds its place in between the thickness of the circle, while the tagline, \u201cThe Gold Standard\u201d is placed beneath the NAAA symbol.<\/p>\n\n\n\n

The circle symbolizes community, friendship, and unity, while the colors blue and gold portray professionalism, security, success, wealth, and knowledge. The logo and the tagline appear to be aligned with the company\u2019s mission of strengthening and promoting the interests of the \u201cmembers and the wholesale auto auction industry.\u201d<\/a><\/p>\n\n\n\n

The new logo and the tagline followed months after the association appointed a new chief executive officer and a new president. <\/a><\/p>\n\n\n\n

Tricia Heon, CEO NAAA<\/a>, said, \u201cThis is the 74th<\/sup> year for the National Auto Auction Association. And for 74 years, we have been The Gold Standard of the auto auction industry.\u201d<\/p>\n\n\n\n

\u201cNAAA auctions represent integrity, honesty, and are entrusted by both car buyers and sellers. Our member auctions take pride in providing excellent customer service, adhering to a strict standard of ethics, and setting clear expectations for how to conduct business professionally,\u201d Heon further mentioned.<\/p>\n\n\n\n

The last couple of years has seen various automobile companies completely overhauling their visual identities. From Audi to Volkswagen to Nissan, top auto brands adopted minimalistic logo designs<\/a> to represent their companies.<\/p>\n\n\n\n

Interesting read: <\/strong>Volvo introduces new logo, social media goes frenzy<\/a><\/p>\n\n\n\n

Speaking about the latest fascination of brands adopting flat designs, Dan Beckett, the lead designer of Toyota\u2019s newest visual identity<\/a>, said, \u201cWith the advent of digital brand touchpoints and especially small mobile screens, all those fiddly bevels and gradients meant the logos became little grey smudges, indistinguishable from one another\u2026 I don\u2019t see [minimal designs] as a new trend; I see it as the logical solution to a universal problem created by a different trend.\u201d<\/p>\n\n\n\n

While the new NAAA logo is not completely a flat design, it does have elements of minimalism, which separates it from the crowd.<\/p>\n\n\n\n

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Businesses accross the world have consulted DesignBro to build their brand with logo, website, packaging design and much more.<\/mark><\/p>\n\n\n\n

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We can help you too!<\/mark><\/h4>\n\n\n\n
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Book A Free Consultation<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cFor 74 years, we have been The Gold Standard of the auto auction industry,\u201d Tricia Heon, CEO, NAAA. Celebrating its 74th year, the National Auto Auction Association (NAAA) revealed its…<\/p>\n","protected":false},"author":19,"featured_media":11768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-11767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",912,500,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",150,82,false],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",300,164,false],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",768,421,false],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",912,500,false],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",912,500,false],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",912,500,false],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",912,500,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",912,500,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",912,500,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",912,500,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",780,428,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",585,321,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",585,321,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",585,321,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",480,263,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/NAAA.jpg",263,144,false]},"uagb_author_info":{"display_name":"Mark Stephens","author_link":"https:\/\/designbro.com\/blog\/author\/marks\/"},"uagb_comment_info":0,"uagb_excerpt":"\u201cFor 74 years, we have been The Gold Standard of the auto auction industry,\u201d Tricia Heon, CEO, NAAA. Celebrating its 74th year, the National Auto Auction Association (NAAA) revealed its…","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/11767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=11767"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/11767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/11768"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=11767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=11767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=11767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}