{"id":12128,"date":"2022-01-06T10:38:09","date_gmt":"2022-01-06T15:38:09","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=12128"},"modified":"2022-02-24T10:36:20","modified_gmt":"2022-02-24T15:36:20","slug":"spectacular-hp-logo","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/brand-logos\/spectacular-hp-logo\/","title":{"rendered":"The Journey of the Spectacular HP Logo Explained"},"content":{"rendered":"\n

Hewlett-Packard, popularly known as HP, is an American multinational IT company based in Palo Alto, California, USA. Launched in 1957 as a mere manufacturer of semiconductor devices, HP then joined hands with companies like Sony and Yokogawa Electronic in the 1960’s, which didn\u2019t turn out to be much productive. It was in 1963 that HP teamed up with Yokogawa to form Yokogawa-Hewlett-Packard.<\/p>\n\n\n\n

The company later chose to use the name \u2018Digital Equipment Corporation computers\u2019, along with its devices, but this notion became invalid with time. Finally, in 1966, HP launched its first series of minicomputers – HP 2100\/ HP 1000. Although it was initially focused on software and computing services for commercial and individual customers, today it\u2019s best known for manufacturing computers and computer accessories. <\/p>\n\n\n\n

As one of the most popular IT companies in the world, HP has a powerful brand image across the world. Although the HP logo has undergone a few changes over the years, the basic design has stayed mostly the same since its inception (1939). Since the IT giant uses a monogram as its logo, it is extremely easy to remember. The conscious decision to trim down the name from Hewlett Packard to HP for branding purposes has definitely helped. <\/p>\n\n\n\n

Below, take a look at how the iconic HP logo has evolved over the years. But before that, let\u2019s understand the significance of the acronym \u201cHP\u201d in its brand logo.<\/p>\n\n\n\n

The Meaning of HP in the HP Logo<\/h2>\n\n\n\n

Perhaps the most commonly asked question about the HP logo is, \u201cWhat does HP stand for?\u201d It is an acronym used to refer to the original name of the organization, Hewlett Packard. HP has remained an integral part of the company\u2019s logo since it first emerged in 1939. Nevertheless, since then, the emblem has undergone a few significant changes to suit the modern audience\u2019s taste. The name Hewlett Packard or Hewlett-Packard (as it\u2019s typically written) has its origin in the names of its founders for the brand \u2013 David Packard and William Reddington Hewlett.<\/p>\n\n\n\n

In 1939, these two Stanford University alumni started a business of measurement and electronic testing equipment in California. Their company bagged its first big contract in 1938, when it had to produce instruments for the Walt Disney film, Fantasia. Initially, the HP logo was often encircled by the words \u201cHewlett\u201d and \u201cPackard\u201d, most probably to help with their brand recognition. The original version of the logo had a black and white palette, and color was added only in the late 1970s. <\/p>\n\n\n\n

Design Elements of the HP Logo<\/h3>\n\n\n\n

The HP logo features a plain, basic look which is a certain depiction of the company\u2019s assurance of strength and dependence. Apart from being popular in the IT industry, HP logo is also well known amongst other fields. This is the level of success it has achieved over the years. <\/p>\n\n\n\n

Shape: The iconic HP logo has a square shape with curved edges. The center of the logo features a ring which contains the HP lettering. It consists of four lines, bent at 13 degrees and every line has a different length that represents a part of the organization\u2019s name. The logo looks neat, stylish, and certainly innovative. However, a layman cannot easily understand the company name unless they are already familiar to it. This is because the \u201cHP\u201d lettering is stylistically represented and hardly legible.<\/p>\n\n\n\n

Color: The color of the HP logo has changed over the years, starting with a basic black and white palette and eventually transitioning into deep blue. The most recent change had the logo use a softer shade of blue, somewhere around Pantone PMS 2925 C. The font features a white color. While blue is an embodiment of trustworthiness, professionalism, and latest technology, white signifies strength, power, courage and communication. <\/p>\n\n\n\n

Font: The font used in the HP logo is basic and presented in italic. It is similar to the Laural Hardy Narrow Italic type \u2013 even though it isn\u2019t exactly the same. It has a vertical view, in a bold and unique pattern, capturing the entire attention and admiration of the viewer. Since it is a unique font created particularly for HP, you won\u2019t typically find it replicated online.<\/p>\n\n\n\n

1939-1954<\/strong><\/p>\n\n\n\n

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The first HP logo was designed in a monochrome color palette and featured a white italicized lowercase wordmark on a solid black background. The tails of the letters were elongated beyond the circular background, changing their color to black. The name \u201cHewlett-Packard\u201d was featured on the sides of the emblem in a bold strong typeface.<\/p>\n\n\n\n

1954-1974<\/strong><\/p>\n\n\n\n

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In 1954, the company decided to drop the additional lettering from its logo, clean its contours, and bring it down to a single \u201chp\u201d in a circle. The leg of the \u201ch\u201d is extended upward and that of \u201cp\u201d downward. The redesigned logo featured a black monogram, positioned against a white background and enclosed in a thin circle. The extended legs of both the letters were crossing the spherical frame.<\/p>\n\n\n\n

1974-1981<\/strong><\/p>\n\n\n\n

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This was a very significant time for the HP emblem as the \u201cHewlett-Packard\u201d lettering was reintroduced to it. The color blue was also introduced to the HP logo during this period. The hp monogram was now placed between two multidirectional rectangles around a white space at the center, wherein the abbreviation is placed. While the lower part is solid black, the upper part consists of blue and white stripes. Besides, there\u2019s complete decoding of the company\u2019s name to the left and right of the abbreviation \u2013 the first id Hewlett, the second is Packard. The logo was slightly tilted to the right.<\/p>\n\n\n\n

1981-2008<\/strong><\/p>\n\n\n\n

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In 1981, the HP logo was modified by the Siegel + Gale design bureau, introducing a terse version. The logo went entirely blue, consisting of a horizontal rectangle with rounded edges and \u201chp\u201d in the center against a white background. The width of the rectangle corresponds with the length of the extended legs of \u201chp\u201d. <\/p>\n\n\n\n

1999-2012<\/strong><\/p>\n\n\n\n

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It was in 1999 that the black lettering was dropped from the logo, and the blue and white emblem became the lone element of HP\u2019s visual identity. The font was neat and refined, and the whole design looked more sophisticated and professional than ever.<\/p>\n\n\n\n

2008-2014<\/strong><\/p>\n\n\n\n

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In 2008, the background was changed from blue to white while the circle changed its color to blue. This made the \u201cHP\u201d lettering white and hid their protruding tails. With the inverted colors, the logo appeared more attractive and professional.<\/p>\n\n\n\n

2009-2014<\/strong><\/p>\n\n\n\n

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In 2009 the lettering on the emblem was slightly modified, with more space in and between them. Both the letters h and p were a little enlarged, which gave a bright and contrasting look to the round blue and white badge.<\/p>\n\n\n\n

2012-Today<\/strong><\/p>\n\n\n\n

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In 2012, the HP logo adopted a softened palette, replacing the solid blue shade with a pastel sky-blue, which looked tender, friendlier, and more welcoming. Although the letters on the logo remained intact, they had a thinner look with a new background. <\/p>\n\n\n\n

The HP logo, like many iconic logos<\/a> in the world, has undergone numerous changes to capture the minds of the audience. Although this icon may be apparently simple, it\u2019s cautiously designed to have a direct impact on the consumers. The tilted letters don\u2019t just make the logo memorable, but also demonstrate their quick delivery and commitment to innovation. <\/p>\n\n\n\n

What\u2019s more, HP\u2019s decision to have the letters extend outside the circular background is a purposeful choice. By doing this, HP has showcased its ability to think outside of the box and reinvent things, which is a key identifier in the tech world. Of all things that made the HP logo memorable, the most important one is its simplicity. Clean yet remarkably attractive!<\/p>\n\n\n\n

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Businesses accross the world have consulted DesignBro to build their brand with logo, website, packaging design and much more.<\/mark><\/p>\n\n\n\n

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Book A Free Consultation<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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