{"id":12367,"date":"2022-02-07T09:42:00","date_gmt":"2022-02-07T14:42:00","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=12367"},"modified":"2022-02-07T07:46:20","modified_gmt":"2022-02-07T12:46:20","slug":"yes-way-rose-protecting-logo-trademark","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/news\/yes-way-rose-protecting-logo-trademark\/","title":{"rendered":"Logo Trademark: How Yes Way Ros\u00e9 Learned A Valuable Lesson On Protecting Trademarks"},"content":{"rendered":"\n

In 2013, Nikki Huganir and Erica Blumenthal launched their company: Yes Way Ros\u00e9<\/a>. Although they were inexperienced and did not have a product, they had an idea of a brand that would, in due course, make their French ros\u00e9 wines popular in America.<\/p>\n\n\n\n

The young entrepreneurs\u2019 inexperience came into the limelight when they created their logo and posted it on Instagram in an attempt to get some recognition online. Things took a curious turn after the post was liked and shared by their family members and friends. The logo the entrepreneurs created were turned into memes by users online and reshared all over the internet. To Huganir and Blumenthal\u2019s dismay, the reshared posts did not have the creators’ names on them.<\/p>\n\n\n\n

Trademark registrations are crucial when it comes to starting a business, yet many start-ups and business owners ignore its importance. According to a Forbes<\/a> article, \u201cUntil a trademark has been registered at the federal level, it is possible that a competing business may claim it for their own use<\/p>\n\n\n\n

\u201cThe trouble with an unregistered trademark is twofold. As a business owner, you run the risk of having your original mark infringed upon by another company\u2026 Additionally, it is entirely possible that the trademark you created may already be in existence\u201d<\/p>\n\n\n\n

The young start-up owners, Huganir and Blumenthal, learned a hard lesson. \u201cIt was this thing on the internet that seemed like the property of the internet,\u201d mentioned Blumenthal. The entrepreneurs were shocked that no one mentioned their or the brand\u2019s name when resharing the posts.<\/p>\n\n\n\n

Trademarking a logo<\/a> has a dual benefit. First, it protects the logo, and second, the brand is ensured that it is not using a symbol used by another company. Trademark protects various assets of a brand, such as the company name, logo, slogans, sounds, and colors. Not only does a trademark give a company exclusive rights over various brand assets, but it also makes a brand bulletproof.<\/p>\n\n\n\n

The owners of Yes Way Ros\u00e9 approached a lawyer friend, a trademark attorney, to trademark the phrase \u201cYes Way Rose\u201d before launching their first product. Today, the brand is fulfilling its dream of serving French ros\u00e9 wines.<\/p>\n\n\n\n

A brand can apply to trademark its logo with the U.S. Patent and Trademark Office (USPTO). A company may apply for two kinds of marks with the USPTO: first, trademarks for goods and products, and second, service marks for services. Once a company receives a trademark certificate, it does not expire unless it fails to renew it every five or ten years.<\/p>\n\n\n\n

Blumenthal suggests entrepreneurs apply for a logo trademark<\/a> as quickly as possible. Her advice:<\/p>\n\n\n\n

\u201cThink about trademarking early, while you\u2019re in the development stages, before putting your product in stores\u2026 and definitely before sharing it with the internet.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2013, Nikki Huganir and Erica Blumenthal launched their company: Yes Way Ros\u00e9. Although they were inexperienced and did not have a product, they had an idea of a brand…<\/p>\n","protected":false},"author":2,"featured_media":12368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-12367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",1170,674,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",150,86,false],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",300,173,false],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",768,442,false],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",1024,590,false],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",1170,674,false],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",1170,674,false],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",1170,674,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",1170,674,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",1170,674,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",1151,663,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",780,449,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",585,337,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",585,337,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",585,337,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",480,277,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/yes-way-rose.jpg",263,152,false]},"uagb_author_info":{"display_name":"Christiaan","author_link":"https:\/\/designbro.com\/blog\/author\/chris\/"},"uagb_comment_info":0,"uagb_excerpt":"In 2013, Nikki Huganir and Erica Blumenthal launched their company: Yes Way Ros\u00e9. Although they were inexperienced and did not have a product, they had an idea of a brand…","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/12367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=12367"}],"version-history":[{"count":2,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/12367\/revisions"}],"predecessor-version":[{"id":12371,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/12367\/revisions\/12371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/12368"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=12367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=12367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=12367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}