{"id":12974,"date":"2019-05-17T09:19:10","date_gmt":"2019-05-17T13:19:10","guid":{"rendered":"http:\/\/34.85.196.90\/?p=363"},"modified":"2022-05-03T10:14:07","modified_gmt":"2022-05-03T14:14:07","slug":"designing-a-logo","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/guides\/designing-a-logo\/","title":{"rendered":"Designing A Logo? Stop And Read These 10 Super-Helpful Tips"},"content":{"rendered":"\n

In this post we’re going to check off 10 things to remember when designing a logo.<\/p>\n\n\n\n

I’m a professional branding designer with over 20 years experience.<\/p>\n\n\n\n

I know a thing or two when it comes to logo design.<\/p>\n\n\n\n

By the end of this checklist you’ll be super confident when it comes to designing a logo.<\/p>\n\n\n\n

Or working with a logo designer.<\/p>\n\n\n\n

Let’s dive in!<\/p>\n\n\n\n

1. Make sure your logo works on small screens<\/h2>\n\n\n\n
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These days your logo will be seen mostly on screens.<\/p>\n\n\n\n

In fact, a mobile phone screen is probably where your customers will see your logo first.<\/p>\n\n\n\n

So it\u2019s really important that your logo design works in all sizes.<\/p>\n\n\n\n

Everyone can see a logo on a billboard.<\/p>\n\n\n\n

But making sure it works on small screens is the most important.<\/p>\n\n\n\n

Ensure your logo is readable on small screens.<\/p>\n\n\n\n

If not, it\u2019s time to rethink that logo design.<\/p>\n\n\n\n

2. Use quality fonts<\/h2>\n\n\n\n
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When it comes to designing a logo using high-quality fonts is a must.<\/p>\n\n\n\n

You may be tempted to use a hot new font. That\u2019s okay, as long as it\u2019s a high-quality font.<\/p>\n\n\n\n

There are a number of places to download high-quality fonts for your logo<\/a>.<\/p>\n\n\n\n

The reason we use high-quality fonts is that they are easy to read, and secondly, they stand the test of time.<\/p>\n\n\n\n

You don’t want to use a logo font that will look out of date in 3 years time.<\/p>\n\n\n\n

A quality font means your logo will always read well and look fresh.<\/p>\n\n\n\n

3. Make sure your logo is easy to read<\/h2>\n\n\n\n
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Being able to read your logo is of utmost importance.<\/p>\n\n\n\n

There are a number of factors that can hinder the legibility of your logo design.<\/p>\n\n\n\n

These can include over complicated fonts. Bad colours that have too little contrast.<\/p>\n\n\n\n

Overcomplicated and over-decorated logo marks can also make a logo hard to read.<\/p>\n\n\n\n

Bottom line, you want people to be able to read your logo.<\/p>\n\n\n\n

Especially if you\u2019re just starting out with a new business.<\/p>\n\n\n\n

So keep the fonts and design simple and readable for everyone at all sizes and you can\u2019t go too wrong.<\/p>\n\n\n\n

Lastly, if you\u2019re not sure, show your new logo designs to friends and family and make sure they can all read your logo too.<\/p>\n\n\n\n

4. Use suitable color combinations<\/h2>\n\n\n\n
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Colours for your logo are a big deal.<\/p>\n\n\n\n

Firstly you have to get colors that suit your business.<\/p>\n\n\n\n

For example, if you\u2019re a business is about kids toys, you would want to use colors that are bright and bold in your logo.<\/p>\n\n\n\n

If your business is about interior design, maybe you should be using colours that are a bit more pastel and sophisticated.<\/p>\n\n\n\n

Another thing to remember when it comes to colours for your logo, you have to make sure your colors match.<\/p>\n\n\n\n

Lastly, you have to make sure the colors used in your logo are readable on all backgrounds including black and white.<\/p>\n\n\n\n

Check out our blog post for an amazing list of free color combination sites<\/a> that are perfect for logo design<\/a>.<\/p>\n\n\n\n

5. Make sure the logo suits your business<\/h2>\n\n\n\n
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When designing a logo, you have to create a logo mark that matches what your business does.<\/p>\n\n\n\n

For example, if your business is about flowers, maybe you should feature a flower in the design somewhere.<\/p>\n\n\n\n

If your business is about travel, it would help to have a hint about travel in the design. Maybe a boat or a ticket for example.<\/p>\n\n\n\n

The same goes for colors in your logo design<\/a>. If your business is about finance and cryptocurrency, for example, you may want to use serious colors like dark blues in the design.<\/p>\n\n\n\n

If your business is about food, you should be using earthy, natural colours that can be found in food.<\/p>\n\n\n\n

Making sure the design of your logo matches your business type is really the first step in creating a winning logo for your business.<\/p>\n\n\n\n

6. Make sure your logo still works in black and white<\/h2>\n\n\n\n
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This may sound old school, but there will be instances where your logo will be required to be featured in just black and white. Or mono colour.<\/p>\n\n\n\n

It\u2019s important to at least have a variation of your design that works in just one colour. This can be all black or all white.<\/p>\n\n\n\n

There are always times when you\u2019re sponsoring an event, or printing can only be done in one colour when you will need your logo to work in this format.<\/p>\n\n\n\n

A good logo designer<\/a> should always provide you with this option when designing a logo for you.<\/p>\n\n\n\n

7. Don’t make your logo too wide<\/h2>\n\n\n\n
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Your logo will have to fit in all different types of spaces, some tall, some short and some narrow.<\/p>\n\n\n\n

It\u2019s important that your logo is not too wide.<\/p>\n\n\n\n

Now, you may have a long business name<\/a>. That\u2019s fine, you can use either a narrow font or put your logo on two lines.<\/p>\n\n\n\n

If your logo is too wide, it will always have to be scaled down.<\/p>\n\n\n\n

You don\u2019t want your logo to be scaled down all the time. It will make it too hard to read.<\/p>\n\n\n\n

8. Don’t make your logo too high<\/h2>\n\n\n\n
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Your logo should also not take up too much vertical space. Remember your logo is going to be used in a variety of formats and used in a variety of different spaces.<\/p>\n\n\n\n

Making a logo too high can really hinder your communications.<\/p>\n\n\n\n

Especially if your logo is being used by another designer or company.<\/p>\n\n\n\n

If your logo is too high, they will scale it right down so it fits. You don\u2019t want this as a really small logo can be hard to read.<\/p>\n\n\n\n

If you have lots of words in your logo, the best thing to do is use a font that is complimentary.<\/p>\n\n\n\n

For example, a \u2018low\u2019 font that doesn\u2019t take up too much space.<\/p>\n\n\n\n

Or in the other instance a narrow font that doesn\u2019t take up too much horizontal space.<\/p>\n\n\n\n

9. When designing a logo, keep it simple<\/h2>\n\n\n\n
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When designing a logo it\u2019s really important to keep it simple.<\/p>\n\n\n\n

You should keep your logo design simple for a number of reasons.<\/p>\n\n\n\n

Firstly, complicated logo designs tend to be hard to read. Simple logo designs tend to be easy to read.<\/p>\n\n\n\n

Also, simple logo designs tend to age well.<\/p>\n\n\n\n

For example, the Apple logo design is very simple and it still looks amazing.<\/p>\n\n\n\n

This is one of the reasons why most companies these days are going for a really simple, minimal logo design. They age well.<\/p>\n\n\n\n

You don\u2019t want to find yourself having a rebrand again in five years. That is a costly exercise your business does not need.<\/p>\n\n\n\n

10. Make sure you\u2019re designing a logo you\u2019re proud of<\/h2>\n\n\n\n
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This may seem obvious but you should be designing a logo you love.<\/p>\n\n\n\n

This logo could potentially be with you for a number of years so it\u2019s important that you like it.<\/p>\n\n\n\n

You will see it everywhere. On your website, on your products on t-shirts and even billboards.<\/p>\n\n\n\n

Make sure you spend time creating a logo design you are happy with.<\/p>\n\n\n\n

Get a bunch of variations, show them to family. Sleep on them and check them out again the next day.<\/p>\n\n\n\n

Make sure you\u2019re completely happy and then when you are can get on with the task of building your business empire.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

Designing a logo should be a fun experience. It\u2019s an exciting part of your business journey that should be enjoyed.<\/p>\n\n\n\n

When you\u2019re creating your next logo design keep the above top 10 tips in mind.<\/p>\n\n\n\n

To avoid most of these mistakes it\u2019s best to start with a really great logo maker like DesignBro<\/a>.<\/p>\n\n\n\n

This way all of the above mistakes can be avoided up front.<\/p>\n\n\n\n

If you are designing a logo yourself, it\u2019s best to put in a few hours practice creating a number of logos before you decide on your final logo design.<\/p>\n\n\n\n

I wish you the best of luck when designing a logo for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

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