- \n
- What the word logo means<\/a><\/li>\n\n\n\n
- Types of logos<\/a><\/li>\n\n\n\n
- What makes a great logo<\/a><\/li>\n\n\n\n
- Logo colors<\/a><\/li>\n\n\n\n
- Logo fonts<\/a><\/li>\n\n\n\n
- How to design a logo<\/a><\/li>\n\n\n\n
- How to write a logo design brief<\/a><\/li>\n\n\n\n
- Logo slogans and taglines<\/a><\/li>\n\n\n\n
- Logo design costs<\/a><\/li>\n\n\n\n
- Color systems<\/a><\/li>\n\n\n\n
- File formats<\/a><\/li>\n<\/ol>\n\n\n\n
<\/div>\n\n\n\nIf you want to get your logo design knowledge up to speed, this is the guide for you.<\/p>\n\n\n\n
Let’s dive in!<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/a>What the word logo means<\/h2>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/what-does-the-word-logo-mean.jpg\")
<\/figure><\/div>\n\n\nThe word \u2018logo\u2019 is actually an abbreviation of the word logotype.<\/p>\n\n\n\n
Technically speaking, all logos are logotypes<\/a>.<\/p>\n\n\n\n
‘Logotype\u2019 comes from combining two Greek words.<\/p>\n\n\n\n
\u2018Logos\u2019 meaning word, and \u2018typos\u2019 meaning imprint.<\/p>\n\n\n\n
Combine them together and you get the word ‘logotype’.<\/p>\n\n\n\n
So there you have it, the word logotype means ‘word imprint’ – makes sense.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/a>Types of logos<\/h2>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/types-of-logos-1.jpg\")
<\/figure><\/div>\n\n\nThere are a number of different logotypes.<\/p>\n\n\n\n
Which logo you need depends on your business, where the logo will be used and your personal preference.<\/p>\n\n\n\n
The 4 main logotypes are word mark logos, letter mark logos, pictorial logos, and combination logos.<\/p>\n\n\n\n
Other types of logos include dynamic logos and responsive logos.<\/p>\n\n\n\n
Check out the below for examples of all of these logo designs.<\/p>\n\n\n\n
Word mark logos<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-wordmark-logos.jpg\" "\\"wordmark")
<\/figure><\/div>\n\n\nWord mark logos are logos that are made just from text.<\/p>\n\n\n\n
A word mark logo uses the name of the company for the logo.<\/p>\n\n\n\n
There are no additional elements used in word mark logos – that’s what makes them so awesome!<\/p>\n\n\n\n
Nasa, ToysRUs, Google, Coca-Cola, Disney and Yahoo! are all great examples of famous word mark logos.<\/p>\n\n\n\n
Letter mark logos<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-lettermark-logos.jpg\")
<\/figure><\/div>\n\n\nLetter mark logos are made up of the initials of the brand name or business.<\/p>\n\n\n\n
They are text-only but they are shorter because they are just initials.<\/p>\n\n\n\n
Popular examples of letter mark logos include CNN, BBC, H&M, IBM, UFC and P&G.<\/p>\n\n\n\n
Pictorial logos<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-pictorial-logos.jpg\")
<\/figure><\/div>\n\n\nA pictorial logo is an icon or graphic symbol some brands use to represent themselves.<\/p>\n\n\n\n
It’s often used separately and on its own, as a sort shorthand way to represent the brand.<\/p>\n\n\n\n
Great examples of pictorial logos include Twitter\u2019s bird, Apple\u2019s apple, Dominoes domino, Starbucks mermaid Nike\u2019s swoosh and the WWF’s panda.<\/p>\n\n\n\n
Combination logos<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-combination-logos.jpg\")
<\/figure><\/div>\n\n\nA combination is a logo that is a joining together of a word mark and a pictorial logo.<\/p>\n\n\n\n
These types of logos<\/a> are quite common in modern branding and are also useful if you want to use the pictorial logo separately.<\/p>\n\n\n\n
Pizza Hut, Lacoste, AirBnB, Slack, Microsoft and Rolex are all great examples of combination logos.<\/p>\n\n\n\n
Dynamic logos<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-adaptive-logos-01.jpg\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-adaptive-logos-02.jpg\")
<\/figure><\/div>\n\n\nDynamic logos are logos that change their appearance to suit different themes or topics.<\/p>\n\n\n\n
Generally speaking, a dynamic logo keeps its main structure but changes its colors, textures or ways of being rendered.<\/p>\n\n\n\n
Famous examples of dynamic logos include the MTV logo and the Google Doodles logo.<\/p>\n\n\n\n
Responsive logos<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-responsive-logos-02.jpg\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-responsive-logos.jpg\")
<\/figure><\/div>\n\n\nA responsive logo is a logo that adapts to its environment.<\/p>\n\n\n\n
For example your logo could appear on product packaging<\/a>, then a stationary letterhead, then a desktop website, then a mobile app or a smart watch.<\/p>\n\n\n\n
On each of these different mediums your logo will adapt and respond to look it\u2019s best.<\/p>\n\n\n\n
Above are some great examples of responsive logos in action including Kodak, Levi’s, Nike, Heinz and Guinness.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/a>What makes a great logo design?<\/h2>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/what-makes-a-great-logo-design.jpg\")
<\/figure><\/div>\n\n\nLike art, this question can be a little subjective. But generally speaking there are a few things that make a great logo design.<\/p>\n\n\n\n
1. Clarity<\/h3>\n\n\n\n
Clarity, as in can I read what this logo says? A great word mark logo design should be easy to read.<\/p>\n\n\n\n
After-all the job of a logo design is to clearly convey the name of someone or something.<\/p>\n\n\n\n
2. Memorability<\/h3>\n\n\n\n
The logo should be memorable. As in, will I remember this logo?<\/p>\n\n\n\n
What makes a logo memorable comes down to a number of things.<\/p>\n\n\n\n
It can come down to the word used in the logo. For example, Google is quite a memorable name.<\/p>\n\n\n\n
Secondly, memorability can come down to the colors, fonts <\/a>or shapes<\/a> used in a logo design.<\/p>\n\n\n\n
There are a number of factors that contribute to a memorable logo.<\/p>\n\n\n\n
3. Personality<\/h3>\n\n\n\n
This may seem odd, but personality can be conveyed in a logo.<\/p>\n\n\n\n
For example, a logo design can be serious.<\/p>\n\n\n\n
A logo design can also be quirky and fun.<\/p>\n\n\n\n
Depending on the nature of your business determines the personality of your logo.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/a>Logo colors<\/h2>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-colors.jpg\")
<\/figure><\/div>\n\n\nWhen it comes to logo color combinations<\/a> and the meaning of different colors, studies have revealed that people feel a certain way about colors.<\/p>\n\n\n\n
The meaning of different colors<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-color-meanings.jpg\")
<\/figure><\/div>\n\n\nAbove is list of colors and the perceived values that come with each color.<\/p>\n\n\n\n
It’s a great guide for thinking about your brand colors and how they make people feel.<\/p>\n\n\n\n
White<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-white-apple-logo.jpg\")
<\/figure><\/div>\n\n\nWhite represents these values:<\/p>\n\n\n\n
- \n
- Clean<\/li>\n\n\n\n
- Simplicity<\/li>\n\n\n\n
- Innocence<\/li>\n\n\n\n
- Honest<\/li>\n<\/ul>\n\n\n\n
A popular brand that comes to mind for the color white is Apple.<\/p>\n\n\n\n
You can see the color psychology for Apple in these colors.<\/p>\n\n\n\n
It\u2019s a very simple brand. It\u2019s honest, clean and does have a certain innocence to it.<\/p>\n\n\n\n
Brown<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-brown-up-logo.jpg\")
<\/figure><\/div>\n\n\nBrown represents these values:<\/p>\n\n\n\n
- \n
- Dependable<\/li>\n\n\n\n
- Rugged<\/li>\n\n\n\n
- Trustworthy<\/li>\n\n\n\n
- Simple<\/li>\n<\/ul>\n\n\n\n
UPS is an example of a great brand and logo that embraces the color brown.<\/p>\n\n\n\n
UPS aims to be a dependable and trustworthy service.<\/p>\n\n\n\n
I can also see they have a rugged brand in the form of their delivery trucks.<\/p>\n\n\n\n
It makes sense for UPS to be brown in color.<\/p>\n\n\n\n
Black<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-black-uber-logo.jpg\")
<\/figure><\/div>\n\n\nBlack represents these values:<\/p>\n\n\n\n
- \n
- Formality<\/li>\n\n\n\n
- Dramatic<\/li>\n\n\n\n
- Sophistication<\/li>\n\n\n\n
- Security<\/li>\n<\/ul>\n\n\n\n
A famous brand that comes to mind when you think black is Uber.<\/p>\n\n\n\n
Uber started out as a very formal luxury car company.<\/p>\n\n\n\n
They made a dramatic change to the taxi industry and I think their app does ooze sophistication and security.<\/p>\n\n\n\n
You can see why Uber chose black as one of their core brand colors<\/a>.<\/p>\n\n\n\n
Purple<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-purple-cadbury-logo.jpg\")
<\/figure><\/div>\n\n\nPurple represents these values:<\/p>\n\n\n\n
- \n
- Royalty<\/li>\n\n\n\n
- Luxury<\/li>\n\n\n\n
- Spirituality<\/li>\n\n\n\n
- Ambition<\/li>\n<\/ul>\n\n\n\n
Cadbury\u2019s chocolate is a brand that comes to mind when I see the color purple.<\/p>\n\n\n\n
They are a British chocolate company so there\u2019s a royal connection there.<\/p>\n\n\n\n
Cadbury are also a premium brand so you can see a luxury element there.<\/p>\n\n\n\n
Lastly, they are very successful so there\u2019s definitely ambition there.<\/p>\n\n\n\n
Pink<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-pink-barbie-logo.jpg\")
<\/figure><\/div>\n\n\nPink represents these values:<\/p>\n\n\n\n
- \n
- Compassion<\/li>\n\n\n\n
- Sincerity<\/li>\n\n\n\n
- Sophistication<\/li>\n\n\n\n
- Sweetness<\/li>\n<\/ul>\n\n\n\n
The Barbie doll franchise is a brand that comes to mind when I think of the color pink.<\/p>\n\n\n\n
They are definitely a sweet brand. They are also sophisticated given the amount of interest they have in fashion.<\/p>\n\n\n\n
Lately the brand has become a lot more compassionate when it comes to the animated series on TV.<\/p>\n\n\n\n
Blue<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-blue-ford-logo.jpg\")
<\/figure><\/div>\n\n\nBlue represents these values:<\/p>\n\n\n\n
- \n
- Trust<\/li>\n\n\n\n
- Peace<\/li>\n\n\n\n
- Loyalty<\/li>\n\n\n\n
- Competence<\/li>\n<\/ul>\n\n\n\n
Blue is the most common color used in the world when it comes to branding.<\/p>\n\n\n\n
It\u2019s tough to pick one single brand.<\/p>\n\n\n\n
I\u2019m going to go with Ford as my example.<\/p>\n\n\n\n
It\u2019s definitely a brand people trust.<\/p>\n\n\n\n
Ford is also a competent company as people use their cars and trucks everyday.<\/p>\n\n\n\n
Green<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-green-wholefoods-logo.jpg\")
<\/figure><\/div>\n\n\nGreen represents these values:<\/p>\n\n\n\n
- \n
- Nature<\/li>\n\n\n\n
- Healing<\/li>\n\n\n\n
- Freshness<\/li>\n\n\n\n
- Quality<\/li>\n<\/ul>\n\n\n\n
Wholefoods is a great example of a brand that embraces green.<\/p>\n\n\n\n
Their product and services are about nature, freshness healing and quality.<\/p>\n\n\n\n
It\u2019s little wonder they went for green.<\/p>\n\n\n\n
Yellow<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-yellow-mcdonalds-logo.jpg\")
<\/figure><\/div>\n\n\nYellow represents these values:<\/p>\n\n\n\n
- \n
- Creativity<\/li>\n\n\n\n
- Happiness<\/li>\n\n\n\n
- Warmth<\/li>\n\n\n\n
- Cheer<\/li>\n<\/ul>\n\n\n\n
The brand I think of when I think of the color yellow is McDonalds.<\/p>\n\n\n\n
They are certainly all about happiness with their happy meals.<\/p>\n\n\n\n
McDonalds is also a brand that is quite warm.<\/p>\n\n\n\n
Red<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-red-coca-cola-logo.jpg\")
<\/figure><\/div>\n\n\nRed represents these values:<\/p>\n\n\n\n
- \n
- Excitement<\/li>\n\n\n\n
- Strength<\/li>\n\n\n\n
- Love<\/li>\n\n\n\n
- Energy<\/li>\n<\/ul>\n\n\n\n
When I think of the color red and a brand I think of Coca Cola.<\/p>\n\n\n\n
The brand offers excitement in their advertising.<\/p>\n\n\n\n
Also a lot of energy as they are a type of energy drink.<\/p>\n\n\n\n
I would also say a lot of people love their Coca Cola.<\/p>\n\n\n\n
Orange<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-orange-mastercard-logo.jpg\")
<\/figure><\/div>\n\n\nOrange represents these values:<\/p>\n\n\n\n
- \n
- Confidence<\/li>\n\n\n\n
- Success<\/li>\n\n\n\n
- Bravery<\/li>\n\n\n\n
- Sociability<\/li>\n<\/ul>\n\n\n\n
When I think of the color orange. I think of Mastercard.<\/p>\n\n\n\n
They are definitely a bold, confident brand.<\/p>\n\n\n\n
People need to be confident when they spend their money.<\/p>\n\n\n\n
I can see why the color orange works for Mastercard and it\u2019s brand values.<\/p>\n\n\n\n
Grey<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-grey-swarovski-logo.jpg\")
<\/figure><\/div>\n\n\nGrey represents these values:<\/p>\n\n\n\n
- \n
- Refined<\/li>\n\n\n\n
- Dignified<\/li>\n\n\n\n
- Understated<\/li>\n\n\n\n
- Conservative<\/li>\n<\/ul>\n\n\n\n
Swarovski is a great example of a grey logo.<\/p>\n\n\n\n
True to form the brand is refined and dignified so it does hit on these two color meanings.<\/p>\n\n\n\n
Understated and conservative it may not be thought of as though.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/a>Logo fonts<\/h2>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-fonts.jpg\")
<\/figure><\/div>\n\n\nA large majority of famous companies don\u2019t use off the shelf fonts for their logo designs.<\/p>\n\n\n\n
They get a graphic designer to design a unique typeface for them.<\/p>\n\n\n\n
It\u2019s not always the case but it is quite common when it comes to high priced logo design.<\/p>\n\n\n\n
When it comes to fonts for logo design, the two most common fonts types used in modern logo design<\/a> are sans serif and serif.<\/p>\n\n\n\n
Sans serif<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-sans-serif-logo-font.png\")
<\/figure><\/div>\n\n\nSan serif means \u2018missing serif\u2019 or without serifs. Serifs are the small decorative marks that are used in serif fonts<\/a>.<\/p>\n\n\n\n
It’s a font that is great for use in modern, minimalist logos<\/a>.<\/p>\n\n\n\n
I won\u2019t go into too much detail about fonts here, but starting with a nice clean, sans serif font is best if you want a timeless logo design.<\/p>\n\n\n\n
Serif<\/h3>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/complete-guide-to-logos-and-logo-design-serif-logo-font.png\")
<\/figure><\/div>\n\n\nSerifs fonts are the decorative marks that are used in serif fonts.<\/p>\n\n\n\n
Therefore they are called serif fonts.<\/p>\n\n\n\n
Serif fonts are a great font style for more classic, older logos styles.<\/p>\n\n\n\n
You can still get some amazing serif fonts, but they are not used as much as san serif when it comes to logo design.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/a>Logo slogans and taglines<\/h2>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/The_Complete_Guide_To_Slogans_Feature_famous_slogan-1.png\")
<\/figure><\/div>\n\n\nSometimes a brand includes what’s called a slogan or tagline with its logo. The slogan often appears beside or underneath the logo. A good slogan is short and punchy. For example, Nike’s slogan is Just Do It.<\/p>\n\n\n\n
Whilst you don’t have to have a slogan with your logo, brands often use them to add a little more personality. Logo slogans are also a great way to get people excited about your brand and what you stand for.<\/p>\n\n\n\n
For more on slogans and taglines, check out our complete guide to create slogans<\/a>.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/a>How to create a logo<\/h2>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/how-to-create-a-logo.jpg\")
<\/figure><\/div>\n\n\nThere are a number of different ways to answer the question, how do I create a logo?<\/p>\n\n\n\n
It all comes down to the amount of time, budget and software skills you have.<\/p>\n\n\n\n
Here are the 4 main ways you can design a logo:<\/p>\n\n\n\n
1. Design a logo yourself<\/h3>\n\n\n\n
You can create a logo yourself.<\/p>\n\n\n\n
There are a number of really great software packages out there.<\/p>\n\n\n\n
I have to warn you, some do have a steep learning curve and do cost money.<\/p>\n\n\n\n
Logo design software<\/strong><\/p>\n\n\n\n
There are a number of graphic design software<\/a> packages that you can use to create a logo<\/a>.<\/p>\n\n\n\n
The top software packages that designers use to create logos are the following:<\/p>\n\n\n\n
- \n
- Adobe Illustrator<\/li>\n\n\n\n
- Sketch<\/li>\n\n\n\n
- Figma<\/li>\n<\/ul>\n\n\n\n
2. Use online logo maker<\/h3>\n\n\n\n
Using an online logo maker such as DesignBro<\/a> is a great way to quickly and easily design a logo.<\/p>\n\n\n\n
3. Hire a freelance graphic designer<\/h3>\n\n\n\n
Employ the services of a freelance graphic designer to create your logo for you.<\/p>\n\n\n\n
4. Hire a logo design agency<\/h3>\n\n\n\n
If you\u2019re a bigger, more established company or with more time and budget for your logo design you can hire the services of a design agency to create your logo.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/a>How to write a logo design brief<\/h2>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/how-to-write-a-logo-design-brief.jpg\")
<\/figure><\/div>\n\n\nBefore you begin the process of designing your logo, it’s a good idea write a logo design brief.<\/p>\n\n\n\n
A logo design brief allows you to cover off the basics of your logo design requirements.<\/p>\n\n\n\n
Your logo design brief should include the following:<\/p>\n\n\n\n
- \n
- Exact wording you want to use in your logo<\/li>\n\n\n\n
- Type of logo you want ( word mark, letter mark. pictorial logo or combination logo )<\/li>\n\n\n\n
- Nature of your product or business<\/li>\n\n\n\n
- Color combination preferences<\/li>\n\n\n\n
- Font preferences, for example San serif<\/li>\n\n\n\n
- The styles of logos you like, for example minimalist logo designs<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
<\/a>Logo design cost<\/h2>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/how-much-does-a-logo-cost.jpg\")
<\/figure><\/div>\n\n\nAsking the question, how much does a logo design cost<\/a>? is like asking how much it is to build a house.<\/p>\n\n\n\n
There are many factors involved.<\/p>\n\n\n\n
The two main factors are how much time you have and your budget.<\/p>\n\n\n\n
That said, I can give you broad estimates on how much you would be expecting to pay for a logo design, and what you should expect to get from each service.<\/p>\n\n\n\n
1. An online logo maker<\/h3>\n\n\n\n
Using an online logo maker is a fast and easy way to design your logo.<\/p>\n\n\n\n
They are also convenient as you can do it yourself from the comfort of your own home.<\/p>\n\n\n\n
below is breakdown of the cost, time and what you get if you use a logo maker to create your logo.<\/p>\n\n\n\n
Cost<\/strong><\/p>\n\n\n\n
$50-100 USD.<\/p>\n\n\n\n
Time<\/strong><\/p>\n\n\n\n
5 minutes<\/p>\n\n\n\n
What you get for you money<\/strong><\/p>\n\n\n\n
With most good logo makers you will get the following:<\/p>\n\n\n\n
- \n
- Multiple logo designs<\/li>\n\n\n\n
- Multiple logo files for use across all mediums<\/li>\n\n\n\n
- PNG logo with transparent background<\/li>\n\n\n\n
- Multiple high-res file types<\/li>\n\n\n\n
- Multiple logo color variations<\/li>\n\n\n\n
- Text only logo variations<\/li>\n\n\n\n
- Brand guide including #hex color codes<\/li>\n\n\n\n
- A website favicon<\/li>\n\n\n\n
- Free customer support<\/li>\n\n\n\n
- Full logo ownership<\/li>\n<\/ul>\n\n\n\n
2. A freelance graphic designer<\/h3>\n\n\n\n
Hiring a freelance graphic designer is another great option for logo design.<\/p>\n\n\n\n
You do get the added benefit or personal one on service.<\/p>\n\n\n\n
They can also ask you questions in regards to your wants and needs when it comes to logo design.<\/p>\n\n\n\n
Cost of logo design<\/strong><\/p>\n\n\n\n
$500-1000+ USD.<\/p>\n\n\n\n
Time to create logo design<\/strong><\/p>\n\n\n\n
3 – 5 days+<\/p>\n\n\n\n
What you get for your money<\/strong><\/p>\n\n\n\n
Below is a typical breakdown of what you should get from a graphic designer:<\/p>\n\n\n\n
- \n
- A logo design brief<\/li>\n\n\n\n
- One on one service in person or online<\/li>\n\n\n\n
- Multiple logo designs<\/li>\n\n\n\n
- Logo edits<\/li>\n\n\n\n
- Multiple logo files for use across all mediums<\/li>\n\n\n\n
- PNG logo with transparent background<\/li>\n\n\n\n
- Multiple logo color variations<\/li>\n\n\n\n
- Text only logo variations<\/li>\n\n\n\n
- Brand guide including #hex color codes<\/li>\n\n\n\n
- A website favicon<\/li>\n\n\n\n
- Full logo ownership<\/li>\n<\/ul>\n\n\n\n
3. A design agency<\/h3>\n\n\n\n
Hiring a design agency can also be a great option when it comes to getting a logo design.<\/p>\n\n\n\n
You get the added benefit of working with a full team and all the perks that come with it.<\/p>\n\n\n\n
Cost of logo design<\/strong><\/p>\n\n\n\n
$5000-10000+ USD.<\/p>\n\n\n\n
Time to create logo design<\/strong><\/p>\n\n\n\n
5 to 10 days+<\/p>\n\n\n\n
What you get for your money<\/strong><\/p>\n\n\n\n
A typical breakdown of what you should get from a brand agency:<\/p>\n\n\n\n
- \n
- A logo design brief<\/li>\n\n\n\n
- A team to work with in person or online<\/li>\n\n\n\n
- Dozens of logo designs<\/li>\n\n\n\n
- Logo files for use across all mediums<\/li>\n\n\n\n
- Multiple high-res file types<\/li>\n\n\n\n
- Multiple logo color variations<\/li>\n\n\n\n
- PNG logo with transparent background<\/li>\n\n\n\n
- Text only logo variations<\/li>\n\n\n\n
- A comprehensive brand guide<\/li>\n\n\n\n
- A website favicon<\/li>\n\n\n\n
- Full logo ownership<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
<\/a>File formats for logos<\/h2>\n\n\n
\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/file-formats-for-logos.jpg\")
<\/figure><\/div>\n\n\nThere are a number of file formats that you can use for your logo.<\/p>\n\n\n\n
It all depends on what medium you are using your logo on.<\/p>\n\n\n\n
Below are the different file formats where you should be using them.<\/p>\n\n\n\n
PNG<\/h3>\n\n\n\n
PNG logo files are primarily used for digital mediums including websites and apps.<\/p>\n\n\n\n
A logo file that is a transparent PNG is particularly useful for website use as it allows you to place the logo on different backgrounds.<\/p>\n\n\n\n
SVG<\/h3>\n\n\n\n
SVG logo files are primarily used for digital mediums including websites and apps.<\/p>\n\n\n\n
An SVG logo file is particularly useful because website developers can change the color of the logo with code! It\u2019s like magic.<\/p>\n\n\n\n
The SVG file format is becoming more and more common in digital mediums such as websites and apps because it is a vector file format and is scalable with no loss of quality.<\/p>\n\n\n\n
GIF<\/h3>\n\n\n\n
A GIF logo file is mostly used in digital mediums including websites and some applications.<\/p>\n\n\n\n
The unique thing about a GIF logo file is that it can be used to create GIF animations.<\/p>\n\n\n\n
It is not the most common file format for logos but it can be used.<\/p>\n\n\n\n
JPG<\/h3>\n\n\n\n
A JPG logo file is mostly used when you have a large file or a logo that uses multiple colors.<\/p>\n\n\n\n
Some social media sites may require you to use a JPG logo file or presentation software like PowerPoint.<\/p>\n\n\n\n
But for the most part JPG logo files are not used that often.<\/p>\n\n\n\n
EPS<\/h3>\n\n\n\n
- Types of logos<\/a><\/li>\n\n\n\n
![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/color-systems-for-logo-design.jpg\"){kind=logo}
<\/figure>\n\n\n\n