History and Significance of the Twitter Logo<\/h2>\n\n\n\n![\"History](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/Twitter-logo_Evolution.png\")
<\/figure>\n\n\n\n\u201cTwitter is the bird, the bird is Twitter,\u201d said Doug Bowman, the social networking giant\u2019s former creative director, in a 2012 declaration about the latest rebranding of the Twitter logo. Its former, goofier version had a tufted head and was at times featured with the brand name; the revised bird logo was a sleeker design. <\/p>\n\n\n\n
A striking amalgamation of a mountain bluebird and a hummingbird, the Twitter bird pointed toward the sky resembling hope, freedom, and boundless possibilities. Unlike the former versions of the brand logo (since 2006), all of which were called \u201cLarry the Bird\u201d representing the Boston Celtics legend, the present emblem is simply called the Twitter Bird.<\/p>\n\n\n\n
The Larry emblem, to which the current icon bears some similarity, was designed by Simon Oxley, an UK based graphic designer who has created mascots for several online brands. He put his blue bird illustration for sale on iStock in 2006, where Twitter bought it for only $15. Here, the bird was a small, serene creature, featuring a stylized eye and seated on a branch that divides into a neat Japanese-\u00adinspired calligraphy. Interestingly, Simon Oxley himself was not aware of the fact that such a promising brand chose his creation until he was informed about it by a friend.<\/p>\n\n\n\n
But since companies aren\u2019t legally permitted to use iStock photos as official emblems, Oxley\u2019s bird was soon left behind. A company founder, Biz Stone, created the first in-house bird logo, further modifying it with the help of a graphic designer, named Philip Pascuzzo, in 2009. They designed yet another version of the logo in 2010 \u2014 doing away with its cartoonish features\u2014 which was further modernized into its current form by Bowman.<\/p>\n\n\n\n
Prior to Official Launch (2005-2006) of The Twitter Logo<\/h3>\n\n\n\n
The most primitive versions of the Twitter logo that never reached the official status feature the brand\u2019s original name \u201ctwttr\u201d. Designed by Biz Stone, these logotypes differed by color and design schemes. Say, there was a nature-themed logo featuring the dark and light green shades with dew drops on the letters. This served as the trial logo design for the first Twitter brand. There was also a multicolor, vibrant retro Atari-inspired emblem.<\/p>\n\n\n\n
There were also two bubble designs that are worth mentioning. One of them had a magenta bubble with the word \u201ctwitter\u201d in white placed within, whereas the other featured a green filling and another name of the company \u2013 \u201csmssy\u201d \u2013in white. These bubble logo designs came with a tagline \u201cAn Odeo Thingy\u201d just beneath the brand name.<\/p>\n\n\n\n
2006-2010<\/strong><\/p>\n\n\n\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/Twitter-logo_2006-2010.png\")
<\/figure>\n\n\n\nThe brand\u2019s very first official logo was strikingly different from its pre launch edition. Designer Linda Gavin had just one day to design a masterpiece before the big official opening. It was a basic wordmark with a unique rounded font, light blue and white color palette, and the letters in small cases without any space in between. For the first time, the brand name \u201ctwitter\u201d was used in the way it is used today (including both the vowels and no use of capital letters). <\/p>\n\n\n\n
The emblem\u2019s simplicity was well coordinated with the brand\u2019s overall design approach and communication look, and helped draw users to their website. This logo represented the company for four years before the famous Twitter bird stepped in.<\/p>\n\n\n\n
2010 \u2013 2012<\/strong><\/p>\n\n\n\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/Twitter-logo_2010-2012.png\")
<\/figure>\n\n\n\nThis revised version of the company logo featured the previous \u201ctwitter\u201d inscription (on the left) along with the little blue bird (on the right). This version was designed jointly by Philip Pascuzzo and Douglas Bowman. A simple, concise design, it was minus all the unnecessary elements, as in the former editions. Its single-color silhouette symbolized tweets.<\/p>\n\n\n\n
2012 \u2013 Present<\/strong><\/p>\n\n\n\n![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/Twitter-logo_Present-logo.png\")
<\/figure>\n\n\n\nAn updated and possibly the final version of the logo was launched on 5th<\/sup> June, 2012 and was called \u201cTwitter Bird\u201d. Twitter\u2019s creative director, Doug Bowman, was the person behind this rebranding project. Here, the designers dropped the name \u201cTwitter\u201d completely, in view of the fact that the bird was powerful enough to represent the brand alone. The fluff on its head disappeared and the beak pointed toward the sky, depicting hope, growth, freedom, and endless possibilities. Additionally, the bird\u2019s head grew smaller and the feathers on the wing were reduced by one. The bird was now called the Twitter Bird instead of Larry the Bird. <\/p>\n\n\n\nMartin Grasser, its head designer, drew at least a thousand versions of the bird before achieving the final look. Next, he offered Jack Dorsey 24 sketches, from which he chose the 5CS option. The design consists of 15 superimposed circles, on top of each other. What\u2019s more, the ratio of the big and small circles is close to the golden ratio. <\/p>\n\n\n\n
<\/figure>\n\n\n\n\u201cTwitter is the bird, the bird is Twitter,\u201d said Doug Bowman, the social networking giant\u2019s former creative director, in a 2012 declaration about the latest rebranding of the Twitter logo. Its former, goofier version had a tufted head and was at times featured with the brand name; the revised bird logo was a sleeker design. <\/p>\n\n\n\n
A striking amalgamation of a mountain bluebird and a hummingbird, the Twitter bird pointed toward the sky resembling hope, freedom, and boundless possibilities. Unlike the former versions of the brand logo (since 2006), all of which were called \u201cLarry the Bird\u201d representing the Boston Celtics legend, the present emblem is simply called the Twitter Bird.<\/p>\n\n\n\n
The Larry emblem, to which the current icon bears some similarity, was designed by Simon Oxley, an UK based graphic designer who has created mascots for several online brands. He put his blue bird illustration for sale on iStock in 2006, where Twitter bought it for only $15. Here, the bird was a small, serene creature, featuring a stylized eye and seated on a branch that divides into a neat Japanese-\u00adinspired calligraphy. Interestingly, Simon Oxley himself was not aware of the fact that such a promising brand chose his creation until he was informed about it by a friend.<\/p>\n\n\n\n
But since companies aren\u2019t legally permitted to use iStock photos as official emblems, Oxley\u2019s bird was soon left behind. A company founder, Biz Stone, created the first in-house bird logo, further modifying it with the help of a graphic designer, named Philip Pascuzzo, in 2009. They designed yet another version of the logo in 2010 \u2014 doing away with its cartoonish features\u2014 which was further modernized into its current form by Bowman.<\/p>\n\n\n\n
Prior to Official Launch (2005-2006) of The Twitter Logo<\/h3>\n\n\n\n
The most primitive versions of the Twitter logo that never reached the official status feature the brand\u2019s original name \u201ctwttr\u201d. Designed by Biz Stone, these logotypes differed by color and design schemes. Say, there was a nature-themed logo featuring the dark and light green shades with dew drops on the letters. This served as the trial logo design for the first Twitter brand. There was also a multicolor, vibrant retro Atari-inspired emblem.<\/p>\n\n\n\n
There were also two bubble designs that are worth mentioning. One of them had a magenta bubble with the word \u201ctwitter\u201d in white placed within, whereas the other featured a green filling and another name of the company \u2013 \u201csmssy\u201d \u2013in white. These bubble logo designs came with a tagline \u201cAn Odeo Thingy\u201d just beneath the brand name.<\/p>\n\n\n\n
2006-2010<\/strong><\/p>\n\n\n\n The brand\u2019s very first official logo was strikingly different from its pre launch edition. Designer Linda Gavin had just one day to design a masterpiece before the big official opening. It was a basic wordmark with a unique rounded font, light blue and white color palette, and the letters in small cases without any space in between. For the first time, the brand name \u201ctwitter\u201d was used in the way it is used today (including both the vowels and no use of capital letters). <\/p>\n\n\n\n The emblem\u2019s simplicity was well coordinated with the brand\u2019s overall design approach and communication look, and helped draw users to their website. This logo represented the company for four years before the famous Twitter bird stepped in.<\/p>\n\n\n\n 2010 \u2013 2012<\/strong><\/p>\n\n\n\n This revised version of the company logo featured the previous \u201ctwitter\u201d inscription (on the left) along with the little blue bird (on the right). This version was designed jointly by Philip Pascuzzo and Douglas Bowman. A simple, concise design, it was minus all the unnecessary elements, as in the former editions. Its single-color silhouette symbolized tweets.<\/p>\n\n\n\n 2012 \u2013 Present<\/strong><\/p>\n\n\n\n An updated and possibly the final version of the logo was launched on 5th<\/sup> June, 2012 and was called \u201cTwitter Bird\u201d. Twitter\u2019s creative director, Doug Bowman, was the person behind this rebranding project. Here, the designers dropped the name \u201cTwitter\u201d completely, in view of the fact that the bird was powerful enough to represent the brand alone. The fluff on its head disappeared and the beak pointed toward the sky, depicting hope, growth, freedom, and endless possibilities. Additionally, the bird\u2019s head grew smaller and the feathers on the wing were reduced by one. The bird was now called the Twitter Bird instead of Larry the Bird. <\/p>\n\n\n\n Martin Grasser, its head designer, drew at least a thousand versions of the bird before achieving the final look. Next, he offered Jack Dorsey 24 sketches, from which he chose the 5CS option. The design consists of 15 superimposed circles, on top of each other. What\u2019s more, the ratio of the big and small circles is close to the golden ratio. <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n
![\"\"](\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/Twitter-logo_Bird-icon.png\"){kind=icon}
<\/figure>\n\n\n\n