{"id":14452,"date":"2022-09-19T11:44:50","date_gmt":"2022-09-19T15:44:50","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=14452"},"modified":"2022-09-19T11:46:09","modified_gmt":"2022-09-19T15:46:09","slug":"ikea-logo","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/brand-logos\/ikea-logo\/","title":{"rendered":"How Ikea Changed Its Visual Identity Through The Years"},"content":{"rendered":"\n

The Ikea logo <\/strong>represents one of the most successful furniture manufacturing companies in the world. With more than 400 stores across the globe, Ikea is known for manufacturing and designing ready-to-assemble furniture. Contemporary designs at affordable prices are what make this Scandinavian company extremely popular.  <\/p>\n\n\n\n

Ikea has been manufacturing products of unparalleled quality for several decades. The Ikea logo represents the exceptional design and comfort of the products manufactured by the furniture company. Let us look at some sales figures to understand how Ikea has managed to attract customers for almost 75 years.<\/p>\n\n\n\n

According to a report by Ikea<\/a>, the retail sales of the company reached EUR 41.9 billion in FY 21. The report further mentions that online sales grew by 73 percent this year. The numbers are positive and indicate further growth for the Scandinavian giant.<\/p>\n\n\n\n

\"Ikea\u2019s<\/figure>\n\n\n\n

Ikea: a brief history<\/h2>\n\n\n\n

Founded by Ingvar Kamprad in 1943, Ikea began its journey as a mail-order sales business. The company began selling furniture five years after being founded. In 1958, Ikea opened its first store in \u00c4lmhult, Sweden, under the name M\u00f6bel-IK\u00c9A.  <\/strong>M\u00f6bel is a Swedish word meaning furniture. <\/p>\n\n\n\n

The company started opening stores outside Sweden in 1963; however, it had to wait for over four decades to make its furniture available in the United States, its second-biggest market after Germany.<\/p>\n\n\n\n

The company had to face supply chain disruptions due to the Covid-19 pandemic. The company continues to fight challenges due to inflation; however, Jesper Brodin, Global CEO of Ikea, is positive about a bright future. In an interview given to CNBC, Jesper mentions the following:<\/p>\n\n\n\n

\u201cWe are living in a generation that is not used to managing inflation; it is a new concept to us. At the same time, we need to be mindful of the bandwidth of the future because the main cause of the inflation has been the pandemic. So we need to have some resilience and understanding that as things stabilize from an economic perspective there are reasons also to be optimistic,\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Here is the full interview.<\/p>\n\n\n\n

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