{"id":2186,"date":"2018-03-14T09:12:56","date_gmt":"2018-03-14T08:12:56","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=2186"},"modified":"2018-03-14T09:12:56","modified_gmt":"2018-03-14T08:12:56","slug":"following-latest-logo-trends","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/industry-thoughts\/following-latest-logo-trends\/","title":{"rendered":"Should I be following the latest logo trends?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]From flat to fading, from stripes to geometry, logo trend<\/a>s always make headlines. Every year, right on schedule, the articles come streaming in. What are this year\u2019s trends? What\u2019s coming up? What should we all be doing? Everyone\u2019s listening, curious for an answer, and excited for another full year of designing.<\/span>
\nWhether you’re one of these people or not, the reality is that logo <\/a>trends are always a hot topic. But why? What even are logo trends? And should you be following them?<\/span>[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]<\/p>\n

Going With The Logo Trends Flow<\/b><\/h2>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″ css=”.vc_custom_1519653168904{padding-right: 2vw !important;}”][vc_column_text]Logo trends are the general direction logos are going in. Whether it be a certain look, a certain aspect or style, it\u2019s the up and coming of logos<\/a>. Like most trends, logo trends can go out of style as easily as they got popular.<\/span><\/p>\n

In 2018, they were clear from the get-go. It was all going to be about letter stacking, simplistic symbols, gradients, and clear shapes.<\/span><\/p>\n

Including these styles in your designs could be the right choice. It could make your design relevant. And, after all, the trends are there for a reason. For example, the increasing use of screens have changed the way we design logos<\/a>. So, using the trends born out of this change, may improve the efficiency of your logo.<\/span>
\nThis is why logo trends matter.<\/span><\/p>\n

But, sometimes, following the trend isn\u2019t the right road to go down. Every case is different, after all, meaning the trends may not suit your clients\u2019 needs. And these should come first.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1538641808673{padding-left: 4vw !important;background-image: url(https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1.jpg?id=4816) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=”yes” gap=”30″][vc_column_inner][vc_empty_space height=”50px”][vc_column_text]<\/p>\n

Trendy & Timeless<\/b><\/h2>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]So, our advice? Look into why certain trends are gaining popularity, and decide whether they’re worth buying into, for each project. Applying all the trends of the year to all your logos <\/a>is not the right approach. Consider what technique is best for each logo you are hired to do, and whether certain trends can play a role in these logos.<\/span>
\nBut the most important thing? In the end, it\u2019s about finding a balance between being trendy, and being timeless. You want your logo to resonate with your audience from the very beginning, but you want to make sure that it won’t become irrelevant the minute a certain trend goes out of style. If you’re interested in getting a logo <\/a>that’s in line with the trends, but won’t go out of style, start a logo project today<\/a>.<\/span>
\nYour logo needs to last, and continue to be suitable. Design something timeless and memorable. Think about the trends, and include these if useful, but understand that these styles may have an expiration date, which could impact the longevity of your logo.<\/span><\/p>\n

So, when December rolls around and we, once again, find ourselves scrolling through a list of the up and coming trends, we\u2019ll understand the value of knowing what\u2019s popular, while giving these trends the importance they deserve. Because, in the end, it\u2019s about your design, not the trend that inspired it. <\/span>[\/vc_column_text][vc_empty_space height=”35px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

From flat to fading, from stripes to geometry, logo trends always make headlines. Every year, right on schedule, the articles come streaming in. What are this year\u2019s trends? What\u2019s coming up? What should we all be doing? Everyone\u2019s listening, curious for an answer, and excited for another full year of designing. Whatever the case may be, the reality is that logo trends are always a hot topic. But why? What even are logo trends? And should you be following them?<\/p>\n","protected":false},"author":2,"featured_media":4816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-2186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-thoughts"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",800,533,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1-150x150.jpg",150,150,true],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1-768x512.jpg",768,512,true],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",800,533,true],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",800,533,true],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",800,533,true],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",800,533,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",800,533,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",800,533,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",800,533,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",774,516,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",585,390,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",585,390,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",585,390,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",480,320,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/man-coffee-cup-pen-1-1.jpg",263,175,false]},"uagb_author_info":{"display_name":"Christiaan","author_link":"https:\/\/designbro.com\/blog\/author\/chris\/"},"uagb_comment_info":0,"uagb_excerpt":"From flat to fading, from stripes to geometry, logo trends always make headlines. Every year, right on schedule, the articles come streaming in. What are this year\u2019s trends? What\u2019s coming up? What should we all be doing? Everyone\u2019s listening, curious for an answer, and excited for another full year of designing. Whatever the case may…","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/2186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=2186"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/2186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/4816"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=2186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=2186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=2186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}