{"id":2378,"date":"2018-03-26T07:26:41","date_gmt":"2018-03-26T07:26:41","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=2378"},"modified":"2021-04-27T15:51:09","modified_gmt":"2021-04-27T15:51:09","slug":"what-makes-a-great-logo","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/small-business\/what-makes-a-great-logo\/","title":{"rendered":"What makes great logos?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Around us, at any given point, we are surrounded by dozens of logos. From the brand on your shoe to the one on your phone, the logos are ever-present. But what differentiates great logos from bad ones? What about a logo makes it special, effective, and better than the rest?<\/span><\/p>\n

By now, we know that a great logo can take your brand to the next level, make the customer reach for it on the shelf and take it home. It can make people understand and remember who you are and what you stand for. So, it\u2019s worth it to make sure you get the right and best logo possible. But if you\u2019re new to the world of design, understanding the difference between a great logo, and a not-so-great one can be complicated.<\/span>[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]<\/p>\n

Get Noticed<\/b><\/h2>\n

[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″ css=”.vc_custom_1519653168904{padding-right: 2vw !important;}”][vc_column_text]<\/p>\n

The basic entry requirement for an effective logo is that it will get you noticed. A logo should never fade into the background, or be overlooked. A customer should see it, and be able to remember it. If your logo accomplishes this, you\u2019re already halfway there.<\/span><\/p>\n

This is the most essential prerequisite. Unfortunately, some logos don\u2019t check this box off as well as they should. When you\u2019re deciding what your new logo should be, always ask yourself if you\u2019d notice it if you walked by. Would you look twice? Would you remember it? A good logo stands out, and is remembered. It gets your brand noticed, and puts it in the spotlight. If your logo doesn\u2019t do this, it\u2019s of almost no use at all.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1522059227110{padding-left: 4vw !important;background-image: url(https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus.jpg?id=2454) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=”yes” gap=”30″][vc_column_inner][vc_empty_space height=”50px”][vc_column_text]<\/p>\n

Tell Your Story<\/b><\/h2>\n

[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″ css=”.vc_custom_1522059172184{padding-right: 4vw !important;background-image: url(https:\/\/designbro.com\/blog\/wp-content\/uploads\/StoryTelling.jpg?id=2453) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1522048360163{padding-left: 2vw !important;}”][vc_column_text]So, a customer walks by and notices your logo. They stop and look. Now what? Great logos tell a story. One that entrances the customer, makes them wonder and want to learn more.<\/span><\/p>\n

It\u2019s important you sit down and think about what story your logo should tell. Do you want your brand to seem modern or traditional? Is it tough or sweet? Luxurious or for everyone? Your logo should represent your brand accurately, and tell your customer what they need to know.<\/span><\/p>\n

It should be a persuasive story, that makes them understand why you are the brand to go for. There\u2019s no use getting noticed, if it doesn\u2019t lead to more. Telling the right story will makes sure customers go past noticing, to buying.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=”yes” gap=”30″][vc_column_inner][vc_empty_space height=”50px”][vc_column_text]<\/p>\n

Is Yours One Of The Great Logos?<\/b><\/h2>\n

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The key to determining whether a logo is a good one or not is to ask yourself two simple questions: “Would I notice it?”and “Does it tell the right story?”<\/span><\/p>\n

If the answer to both of those is yes, congratulations! You\u2019ve got yourself a good logo that you should be proud to stamp at the corner of billboards, in the center of your packaging<\/a>, or all over your Facebook page.<\/span><\/p>\n

If, however, the answer is no, it\u2019s best to keep looking. Having a bad logo could potentially be worse than having no logo at all. It\u2019s worth it to ensure you have the right logo for your brand, so your customers know who you are and why they should care.<\/span><\/p>\n

If you\u2019re interested in upgrading your logo, and getting your own among great logos, DesignBro offers a high-quality logo design<\/a> for only $199. Start your project<\/a> today.<\/span><\/p>\n

[\/vc_column_text][vc_empty_space height=”35px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Around us, at any given point, are probably dozens of logos. From the brand on your shoe to the one on your phone, the logos are ever-present. But what differentiates a bad logo from a good one? What about a logo makes it special, effective, and better than the rest? <\/p>\n","protected":false},"author":2,"featured_media":2452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",960,661,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1-150x150.jpg",150,150,true],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1-300x207.jpg",300,207,true],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1-768x529.jpg",768,529,true],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",960,661,true],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",960,661,true],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",960,661,true],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",960,661,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",960,661,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",960,661,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",960,661,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",749,516,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",566,390,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",585,403,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",585,403,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",480,331,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/Focus-Cover-1.jpg",254,175,false]},"uagb_author_info":{"display_name":"Christiaan","author_link":"https:\/\/designbro.com\/blog\/author\/chris\/"},"uagb_comment_info":0,"uagb_excerpt":"Around us, at any given point, are probably dozens of logos. From the brand on your shoe to the one on your phone, the logos are ever-present. But what differentiates a bad logo from a good one? What about a logo makes it special, effective, and better than the rest?","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/2378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=2378"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/2378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/2452"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=2378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=2378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=2378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}