{"id":5038,"date":"2020-06-03T11:20:52","date_gmt":"2020-06-03T15:20:52","guid":{"rendered":"http:\/\/34.85.196.90\/?p=5038"},"modified":"2022-05-03T10:16:48","modified_gmt":"2022-05-03T14:16:48","slug":"logo-redesign-fail","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/industry-thoughts\/logo-redesign-fail\/","title":{"rendered":"15 Controversial Logo Redesign Fails That Got People Talking"},"content":{"rendered":"\n

In this post we’re going to checkout some bad logo redesign fails.<\/p>\n\n\n\n

People get so used to seeing a logo everywhere.<\/p>\n\n\n\n

Especially if it\u2019s a really big brand. When the logo changes, it\u2019s a big deal.<\/p>\n\n\n\n

Most of the time a big company gets it right when it comes to a rebrand.<\/p>\n\n\n\n

But every so often a brand changes its logo and the public don\u2019t react well.<\/p>\n\n\n\n

Whether it\u2019s just a really bad logo design or the fact that people often don\u2019t like change.<\/p>\n\n\n\n

There have been some real clangers of logo redesigns over the years.<\/p>\n\n\n\n

Here are a few of the most controversial logo redesigns over the years.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The Gap logo redesign<\/h2>\n\n\n\n
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Who could forget this clanger? The public reacted so badly to this Gap logo design. I would have hated to be the designer on this one.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The new BT logo redesign<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

BT recently redesigned their logo. This super, super minimal new logo design<\/a> did seem to puzzle people. The designer channeled their inner hipster on this one.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The new eBay logo redesign<\/h2>\n\n\n\n
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When the beloved eBay logo gets redesigned, several people cried \u2018I liked the old one!\u2019. Another example of a fund brand feeling the need to look a little more grown-up.<\/p>\n\n\n\n

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The new USA Today logo redesign<\/h2>\n\n\n\n
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The old USA Today logo certainly was iconic. I remember seeing it on newsstands everywhere. This new redesign does lack some character.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The new Burberry Logo redesign<\/h2>\n\n\n\n
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I\u2019m all for minimalism, but man this is quite a change for Burberry. The new logo does super generic. Imagine presenting this one to the client.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The new Pizza Hut logo redesign<\/h2>\n\n\n\n
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Pizza Hut has changed their logo many times over the years. This latest change is a bit of a shocker. The single logo color<\/a> is not something I would have chosen for a food brand.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The new Weight Watchers logo redesign<\/h2>\n\n\n\n
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For months I was seeing the new WW logo everywhere. I did not know it was for Weight Watchers. They messed up here as it just killed the brand in an instant. Like me, people didn\u2019t know it was Weight Watchers.<\/p>\n\n\n\n

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The Best Buy logo redesign<\/h2>\n\n\n\n
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BestBuy losing its iconic tag logo design was a bit of a step backwards for the brand. The new logo does seem very corporate and would not relate to its discount-hungry customers.<\/p>\n\n\n\n

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The Pepsi logo mark redesign<\/h2>\n\n\n\n
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People seemed to react with confusion when Pepsi changed its iconic logo mark.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The Capital One logo redesign<\/h2>\n\n\n\n
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Capital One makes the bizarre move of adding more stuff to their new logo design. Usually, the designers are taking stuff away and making it simpler. Not these guys.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The new Kraft logo redesign<\/h2>\n\n\n\n
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Kraft had a real shocker here with their latest logo design, didn\u2019t they? Their original brand was so strong. The new one looks like it\u2019s been done by the intern graphic designer.<\/p>\n\n\n\n

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The new Yahoo! logo redesign<\/h2>\n\n\n\n
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Yahoo up next with its new logo design. Another example of a fun brand feeling like they need to grow up and mature.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The new Black & Decker logo redesign<\/h2>\n\n\n\n
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I have mixed feelings about this one. One the one hand the new logo is simpler which is good. Unfortunately, it also looks a little bargain basement which is not good for a premium brand.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The new Myspace logo redesign<\/h2>\n\n\n\n
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Myspace created some controversy when they changed their logo design. The uproar helped the brand. It brought it back into the spotlight. Which can only be a good thing for the brand? People were so annoyed with the new logo they ended up changing it back!<\/p>\n\n\n\n

<\/div>\n\n\n\n

The new Kodak logo redesign<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Kodak here with a logo redesign. In a bizarre move, they made the logo much more unfriendly to modern technology with this logo design. It\u2019s not a design that would work well on a small screen. The vertical copy is also a bad move.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

I do get mad when I see big companies spending a fortune on their rebrand. I always think, why don\u2019t they pour this money into making their products and services better? Rebranding <\/a>and re-designing your logo<\/a> is a big deal. Depending on the size of your company it can cost a fortune. Most of the time I think the old saying if it\u2019s not broke don\u2019t fix it comes to mind in these cases.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this post we’re going to checkout some bad logo redesign fails. People get so used to seeing a logo everywhere. Especially if it\u2019s a really big brand. When the…<\/p>\n","protected":false},"author":2,"featured_media":13350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-5038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-thoughts"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",1600,900,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",150,84,false],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",300,169,false],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",768,432,false],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",1024,576,false],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",1536,864,false],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",1600,900,false],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",1600,900,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",1422,800,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",1170,658,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",1170,658,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",780,439,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",585,329,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",585,329,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",585,329,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",480,270,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/logo-redesign-fails.jpg",263,148,false]},"uagb_author_info":{"display_name":"Christiaan","author_link":"https:\/\/designbro.com\/blog\/author\/chris\/"},"uagb_comment_info":0,"uagb_excerpt":"In this post we’re going to checkout some bad logo redesign fails. People get so used to seeing a logo everywhere. Especially if it\u2019s a really big brand. When the…","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/5038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=5038"}],"version-history":[{"count":3,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/5038\/revisions"}],"predecessor-version":[{"id":13351,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/5038\/revisions\/13351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/13350"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=5038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=5038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=5038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}