{"id":63,"date":"2017-06-26T01:15:08","date_gmt":"2017-06-26T00:15:08","guid":{"rendered":"http:\/\/35.229.98.213\/?p=63"},"modified":"2021-01-03T19:43:36","modified_gmt":"2021-01-03T19:43:36","slug":"can-smaller-companies-afford-design-agency","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/small-business\/can-smaller-companies-afford-design-agency\/","title":{"rendered":"Can Smaller Companies Afford a Design Agency?"},"content":{"rendered":"

When it comes to creating a<\/span> brand identity<\/a>, working with a design agency to create anything from logos to packaging can often mean spending tens of thousands of dollars, which will stretch many small business or non-existent start-up budgets.<\/p>\n

When you\u2019ve got a limited budget, every penny counts. \u00a0Instead of asking \u2018can I afford a design agency?\u2019, you should ask: \u2018how do I get the best branding and packaging design<\/a>\u00a0for the budget I have?\u2019<\/span><\/p>\n

Done right, your branding gives customers a valuable snippet of info about you and your product. It should communicate the values that are at the heart of the business – luxury, value, fun\u2026. whatever you stand for. <\/span><\/p>\n

For some businesses, great packaging design is crucial to their success in the marketing field. After all, it is one of the most significant parts of the brand. Think about the iconic Coca-Cola logo<\/a>, or the classic Campbell\u2019s soup tin – both are instantly recognizable and have a serious on-shelf presence. <\/span><\/p>\n

So, if you\u2019ve got a relatively small budget, how do you go about getting the branding or packaging design for your business right?<\/span><\/p>\n

values & image<\/h2>\n

You need to know your company values and what you want to communicate to your customers. Provide details on the market you\u2019re competing in, your competitors and why your product is unique. What is the image that you want to portray, do you want to be friendly & accessible, or formal & powerful – the choice is yours, but deciding this in advance saves a lot of time & money.<\/span><\/p>\n

a good briefing<\/h2>\n

Put together a document that includes the above information as well as details on how you\u2019ll sell and promote your product. Think about all of the situations where you\u2019re likely to need some design work – packaging, exhibitions, website, signage, adverts, vehicle liveries. You might not need this now, but you\u2019ll want a design that can be used consistently across all touch points.<\/span><\/p>\n

<\/h2>\n

find a freelance designer<\/h2>\n

If you\u2019ve got the budget, you may want to go to an established design agency, if not, you could try to find a \u00a0freelancer that specialises in your product area. Sometimes freelancers can be hard to find, so you could use a platform like DesignBro.com<\/a> where professionals from all over the world compete to work on your project and provide top quality design, without the costs or waiting times associated with an agency. Added bonus: a simple step-by-step foolproof briefing process.\u00a0<\/span><\/p>\n

create an asset library<\/h2>\n

To ensure brand consistency and save money down the line, you should collect and archive all of the elements and assets of your brand design and how they should be used. Further down the line, this archive will ensure that subsequent design work can be done quickly and consistently, saving you your much needed budget.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to creating a brand identity, working with a design agency to create anything from logos to packaging can often mean spending tens of thousands of dollars, which will stretch many small business or non-existent start-up budgets.<\/p>\n

When you\u2019ve got a limited budget, every penny counts. Instead of asking \u2018can I afford a design agency?\u2019, you should ask: \u2018how do I get the best branding and packaging design for the budget I have?\u2019<\/p>\n","protected":false},"author":2,"featured_media":76,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-63","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",1100,734,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491-150x150.jpg",150,150,true],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491-300x200.jpg",300,200,true],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491-768x512.jpg",768,512,true],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",1100,734,false],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",1100,734,false],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",1100,734,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",1100,734,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",1100,734,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",994,663,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",773,516,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",585,390,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",585,390,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",585,390,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",480,320,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/StockSnap_UVRY4W2WBV-e1498656615491.jpg",263,175,false]},"uagb_author_info":{"display_name":"Christiaan","author_link":"https:\/\/designbro.com\/blog\/author\/chris\/"},"uagb_comment_info":0,"uagb_excerpt":"When it comes to creating a brand identity, working with a design agency to create anything from logos to packaging can often mean spending tens of thousands of dollars, which will stretch many small business or non-existent start-up budgets. When you\u2019ve got a limited budget, every penny counts. Instead of asking \u2018can I afford a…","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/76"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}