{"id":6351,"date":"2019-08-09T20:00:42","date_gmt":"2019-08-09T19:00:42","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=6351"},"modified":"2023-04-21T03:43:20","modified_gmt":"2023-04-21T07:43:20","slug":"understanding-the-value-of-email-in-marketing","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/inspiration\/understanding-the-value-of-email-in-marketing\/","title":{"rendered":"Understanding the Value of Email in Marketing"},"content":{"rendered":"\n

Email is arguably the<\/span> most affordable marketing tool and has by far the greatest reach compared to other channels. One doesn\u2019t need to be a rocket scientist to deduce that a large percentage of grown-ups use emails on a daily basis. Even without statistics to back up the claim, you will hardly find anyone who does not use email regularly. There are good reasons why we all do: it is free, fast, and keeps us in contact with friends and colleagues no matter where they are.<\/span> <\/span><\/p>\n\n\n\n

Email Marketing at a Glance<\/span><\/h2>\n\n\n\n

Email marketing campaigns are considered to be the most efficient sales promoter. On top of acquiring a stunning 90 percent chance of reaching recipients\u2019 inboxes, email marketing messages also stand a better chance at attracting consumers when presenting offers.<\/span><\/p>\n\n\n\n

Essentially, emails are convenient because they allow for higher word counts. However, that is by no means its only advantage. It helps businesses keep in touch with their customers while also allowing them to promote their offers on a regular basis. Emails make adding a personalized message, a subscription button, or even a video seamlessly done, thus increasing the chances of further campaign targeting.  <\/span><\/p>\n\n\n\n

In fact, it was found that <\/span>92 percent of online adults use email, with 61 percent of them every day<\/span><\/a>. According to McKinsey Global Institute, employees spend approximately 13 hours per week performing the same task. Plus, <\/span>57 percent of email subscribers spend 10 to 60 minutes browsing email offers<\/span><\/a> on a weekly basis. Collectively, these stats help prove the importance of email marketing campaigns in modern businesses.  <\/span><\/p>\n\n\n\n

\"\"<\/span><\/h1>\n\n\n\n

Increasing the Value of Email Marketing Campaigns<\/span><\/h2>\n\n\n\n

Although the statistics may look great, that isn\u2019t to say that email has made marketing any less effortless. Cheaper, yes, but when it comes to winning and keeping customers, personalization is all that matters.<\/span><\/p>\n\n\n\n

Before that, one must make sure that the messages being sent will reach people\u2019s inboxes and not their spam folder. The crucial steps to boosting ROI with the help of email marketing can be broken down into several steps: deliverability, optimization, personalization, and segmentation.<\/span><\/p>\n\n\n\n

    \n
  1. \n

        Deliverability<\/b><\/h3>\n<\/li>\n<\/ol>\n\n\n\n

    Deliverability is the first step. Increasing it means more messages will be read, which in turn guarantees a larger percentage of click-through rate. Be certain that your email service provider is a trusted one and avoid using spam trigger words (refer to the CAN-SPAM Act for help).<\/span> Ensure your account has a good rating, and emails will not get into spam folders. In order to increase the rating, you need to warm-up inbox<\/a> before the drip campaigns. This will help mark your emails as important.<\/p>\n\n\n\n

    Finally, an unsubscribe button should be included in all the messages you send. Sadly enough, too many emails get flagged as spam because people don\u2019t have the option to unsubscribe from the services they are no longer interested in.<\/span><\/p>\n\n\n\n

      \n
    1. \n

          Optimization<\/b><\/h3>\n<\/li>\n<\/ol>\n\n\n\n

      Mobile phones have been on the rise and are likely to stay on top. As all stats have pointed this, it is a must that<\/span> email marketing campaigns be optimized for mobile devices. Today, most emails are being accessed via mobile devices, with one-third of all clicks happening there. With that being said, all messages must look as good on a mobile phone as they do on a computer screen.<\/span> The email finder tool<\/a> also makes a difference in email marketing. This way your campaigns can be even more effective.<\/p>\n\n\n\n

        \n
      1. \n

            Personalization<\/b><\/h3>\n<\/li>\n<\/ol>\n\n\n\n

        Everyone wants to feel special, and this is no different when it comes to marketing. A personalized welcome message will do wonders to keep your customer base growing. If you decide to add a concise and professional opening line, stay away from clickbait and mind shopping cart reminders. You will start seeing a massive increase in your business\u2019 ROI in no time.<\/span><\/p>\n\n\n\n

        Personalization does not imply that you have to write a separate message for each customer. There are numerous email templates<\/a> that can shorten the process for you; however, using insights to deliver the type of content each customer is looking forward to is the essence of email marketing.<\/span><\/p>\n\n\n\n

        A call to action at the end of the message will also be necessary to boost sales. Make sure to present exactly what the offer is to prevent you from losing customers to clickbait.    <\/span><\/p>\n\n\n\n

          \n
        1. \n

              Segmentation<\/b><\/h3>\n<\/li>\n<\/ol>\n\n\n\n

          List segmentation is of utmost importance as it provides insights into the specifics that customers wish to be informed about. Factors will include demographics, behavioral data, and purchase history. It is essential to remember that each customer segment will have their own preferences and shopping habits.<\/span><\/p>\n\n\n\n

          Email Marketing Meets Automation<\/b><\/h2>\n\n\n\n

          Currently, 95 percent of companies rely on marketing automation while also keeping personalization intact. The larger the campaign, the more time it will take, so there are no surprises in this regard.<\/span><\/p>\n\n\n\n

          As a matter of fact, automation does wonders to boost ROI. Statistics have revealed that automation has a 133 percent higher chance of delivering relevant messages. Targeted email campaigns generate over 75 percent of overall email revenue and personalized emails \u2014 six times higher transaction rates.<\/span><\/p>\n\n\n\n

          To fully grasp the potential of email marketing, we\u2019ll leave you with some stunning facts to keep in mind: (Source: <\/span>Campaign Monitor<\/span><\/a>)<\/span><\/p>\n\n\n\n