{"id":6504,"date":"2019-08-26T19:50:40","date_gmt":"2019-08-26T19:50:40","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=6504"},"modified":"2021-04-27T15:41:57","modified_gmt":"2021-04-27T15:41:57","slug":"names-every-graphic-designer-should-know","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/inspiration\/names-every-graphic-designer-should-know\/","title":{"rendered":"Names Every Graphic Designer Should Know\u00a0"},"content":{"rendered":"

Are you craving for success in <\/span>graphic design<\/span>? Or maybe you find it so extremely exciting that you are just eager to be good at it? Good <\/span>news<\/span> is that there are a number of icons in the world <\/span>graphic<\/span> design who can become your next big source inspiration. Milestones in the industry were set by them, hence it is essential to check them out in order to move boldly towards the future with <\/span>new<\/span> ideas.<\/span><\/p>\n

Let’s have a brief look at the names every <\/span>graphic<\/span> designer needs to know.<\/span><\/p>\n

1.Chip Kidd<\/b><\/p>\n

Kidd undeniably worth knowing. Enough to say, his TED Talk has been viewed over 1.3 million times. He collaborates with writers and filmmakers in order to visually tell their stories. He <\/span>worked<\/span>, among many others, with James Elroy, Michael Crichton, and Neil Gaiman.<\/span><\/p>\n

Ever heard of ‘Jurassic Park’? Well, Chip Kidd is an author of one of the most recognizable <\/span>logos<\/span> of the 1990s – the famous, striking-red <\/span>design<\/span> of a skeleton of a dinosaur, a memorable <\/span>graphic<\/span>, placed not only both on the book jack and poster, but even in the movie itself.<\/span><\/p>\n

Chip Kidd is\u00a0 <\/span>best<\/span> known for his innovative book jacket <\/span>designs<\/span>. His recent creation ‘Go: A Kidd\u2019s Guide to <\/span>Graphic<\/span> Design<\/span>‘ is the first book ever created to teach\u00a0 <\/span>graphic<\/span> design<\/span> to children. For this, he received the National <\/span>Design<\/span> Award for Communications.<\/span><\/p>\n

\"\"<\/span><\/p>\n

2.Rob Janoff\u00a0<\/b><\/p>\n

Before turning 25, Rob Janoff designed the Apple <\/span>logo<\/span> in 1977. Basically, we can say he\u2019s been making a fortune as a <\/span>graphic<\/span> designer ever since. Apparently, he believes that he only drew a few silhouettes of apples to create iconic Apple logo. With a \u2018bite\u2019 on a fruit, he admits that it was rather a happy no-brainer coincidence than a brainstorm mastery. This \u2018bite\u2019 significantly added personality to the logo.<\/span><\/p>\n

\"\"The <\/span>brand<\/span>‘s friendly approach was needed at that time since computers may have seemed scary to buyers at first. The first-edition consists of a colorful<\/span> logo<\/span> which referred to hippy styles and <\/span>brands<\/span> such as The Beatles\u2019 Yellow Submarine. Today, Rob Janoff has been in the industry for almost five decades. He works on <\/span>graphic<\/span> design<\/span>, printed advertisements, and television commercials.<\/span><\/p>\n

3.Peter Saville\u00a0<\/b><\/p>\n

Peter Saville, born in 1955,\u00a0 <\/span>works<\/span> on record sleeves, covers, and packages. Check out his <\/span>work<\/span>s for Joy Division,<\/span> New <\/span>Order, Unknown Pleasures, Transmission, Blue Monday, and Factory Records. You will notice that he was adamantly influenced by neoclassicism and architectural postmodernism.<\/span><\/p>\n

\"\"Graphic<\/span> designer’s competency is one thing. Brilliant, ephemeral <\/span>art,<\/span> and eye for detail is another. This English art director and <\/span>graphic<\/span> designer has it all. He collaborated with fashion <\/span>brands<\/span> like Jil Sander, Burberry and Stella McCartney. He also <\/span>worked<\/span> as the <\/span>creative<\/span> director for the city of Manchester, and in 2010, he designed the English football team\u2019s home kit.<\/span><\/p>\n

4.Michael Bierut\u00a0<\/b><\/p>\n

Partnering with ‘Pentagram’, a <\/span>design<\/span> agency that <\/span>works<\/span> for Benetton, the <\/span>New<\/span> York Jets, Walt Disney, and Billboard magazine for 27 years, this is an incredible achievement to have. We add some pretty designs by Michael Bierut and everything is covered.<\/span><\/p>\n

\"\"Awarded with hundreds of special honors, Michael Bierut is a designer who is permanently hired at MoMA. He is also a senior critic in <\/span>graphic<\/span> design<\/span> at the Yale School of <\/span>Art<\/span> and is the author of a book called ‘How to’ (2015). Bierut believes that in any\u00a0 <\/span>graphic<\/span> design job, it’s important to focus on the subject matter and the inspiration it brings to the table\u00a0 rather than Photoshop effects.<\/span><\/p>\n

5.Massimo Vignelli\u00a0<\/b><\/p>\n

Massimo Vignelli was in the <\/span>business <\/span>for a pretty long time. He passed away after half a century of <\/span>work<\/span> for powerful <\/span>brands<\/span> like IBM, Ford, Bloomingdale\u2019s, Saks, American Airlines and many more. He even designed the subway map and signage for New York City.<\/span><\/p>\n

\"\"During his life, Massimo Vignelli was well-known as a teacher which significantly prolongs his living legacy. His prot\u00e9g\u00e9s include Micheal Bierut, and although he did not <\/span>work<\/span> long on the <\/span>web<\/span>,\u00a0 he managed to influence many of its aesthetics.<\/span><\/p>\n

6.Carolyn Davidson\u00a0<\/b><\/p>\n

The famous ‘swoosh’ logo design<\/a>\u00a0was designed by her. It’s hard to find anyone who wouldn\u2019t be able to recognize Nike’s iconic <\/span>logo<\/span>. The <\/span>logo<\/span> embodies Nike’s Greek goddess’ wing and is supposed to refer to movement. Despite its simplicity, the \u2018swoosh\u2019 was not easy to come up with. It took many tries.<\/span><\/p>\n

\"\"Interestingly, despite her efforts, Carolyn Davidson didn’t actually earn a fortune for the design she created. At that time, she was still a student at Portland State University. Therefore, she ended up taking the simplest charge for the bid. A few years later, she was given in return, a large amount of Nike\u2019s shoes by the founder of the brand, Phil Knight. In 2000, Carolyn Davidson retired from her career as a<\/span> graphic<\/span> designer.<\/span><\/p>\n

    \n
  1. Lindon Leader\u00a0<\/b><\/li>\n<\/ol>\n

    Who would have guessed that this elderly man is the creator of the FedEx <\/span>logo<\/span>? One that has been applied to 600 aircrafts and 30,000 ground vehicles ever since? Did you\u00a0 know that before settling on a shortlist, Lindon Leader prepared about 200 different versions of the logo? This logo is a true statement piece. It\u2019s clever and definitely not just the aftermath of a lucky design.<\/span><\/p>\n

    \"\"While working at Landor Associates, Lindon Leader <\/span>created<\/span> many high-profile branding projects alongside companies like Hawaiian Airlines, Cigna Insurance, and Banco Baresco. However, for FedEx, he utilized negative space in a way that has never been done before for a huge global company. This is what makes him one of the names you have to remember as a graphic designer.\u00a0<\/span><\/p>\n

    8.Max Miedinger\u00a0<\/b><\/p>\n

    One of the world’s most-used typefaces, Helvetica, was created by him. How fascinating! Max Meidinger became a <\/span>graphic<\/span> designer in 1930 and <\/span>worked<\/span> at Haas Type Foundry in Switzerland. At that time, its director, Eduard Hoffmann, wanted Meidinger to beat the company\u2019s rival, Akzidenz-Grotesk, which was run by H Berthold. After months, his <\/span>best<\/span> work <\/span>\u00a0was produced and has been heavily used in the business world ever since. Helvetica has been used in various marketing materials. This includes the brand logos of American Airlines and BMW.\u00a0<\/span><\/p>\n

    \"\"9.Susan Kare\u00a0<\/b><\/p>\n

    Susan Kare is an artist and <\/span>graphic<\/span> designer who was born in 1954. During the 1980s, she worked at the <\/span>creative<\/span> director at Apple. Kare created a <\/span>design<\/span> called ‘Geneva’, which is a neo-grotesque, sans-serif font that is quite similar to Helvetica. This was the typeface that Facebook turned to once it resigned from Helvetica in 2016.<\/span><\/p>\n

    \"\"<\/span><\/p>\n

    Moreover, her work also includes the creation of iconic fonts like Chicago and Monaco, which has been used by Apple for many of their Macintosh\u2019s interface elements. For example, the original icons and interface elements on macOS were <\/span>created<\/span> by Susan Kare – the trash can, the happy and sad Mac icon, the Command key icon. Currently, her portfolio includes icons that she designed for Facebook, Microsoft, Wired and many more.<\/span><\/p>\n

    10.Paul Rand\u00a0<\/b><\/p>\n

    This blue <\/span>logo<\/span> can\u2019t be missed out. The bold and confident IBM <\/span>logo<\/span> is one of <\/span>marketing\u2019s<\/span> best<\/span> choices. It was designed by Paul Rand (actually, Paul Rosenbaum), an American <\/span>art<\/span> director and <\/span>graphic<\/span> designer born in 1914. It was also his privilege to create NeXT, which if you did not know, was Steve Jobs\u2019 post-Apple venture. Rand sadly passed away in 1996.<\/span><\/p>\n

    \"\"11.Milton Glaser\u00a0<\/b><\/p>\n

    Did he actually love New York as much as he claimed? Milton Glaser was the author of the incredibly influential ‘I love <\/span>New<\/span> York’ ( I <\/span>\u2764<\/span> NY) logo, which was designed to promote tourism in the city in 1977.\u00a0<\/span><\/p>\n

    \"\"Today, Milton Glaser still stands as one of the world’s <\/span>best<\/span>-known <\/span>designers<\/span>. The quality of his <\/span>works<\/span> was what led to his fame in the industry, not just simple luck. In fact, his <\/span>marketing<\/span> d<\/span>esign<\/span>s for Bob Dylan, DC Comics and The Brooklyn Brewery were those that brought him recognition as well.\u00a0<\/span><\/p>\n

     <\/p>\n

    Glaser is someone who truly values consequence and <\/span>business<\/span> empathy towards his clients’ needs. He was the author of the ‘Glaser Stencil’ font but also a movie-protagonist in the documentary ‘Milton Glaser: To Inform and Delight.’ (2008).<\/span><\/p>\n

    12.David Carson<\/b>\u00a0<\/b><\/p>\n

    David Carson, the most influential <\/span>graphic<\/span> designer of the 1990s is known for his preference for grunge typography. Being the <\/span>art<\/span> director of Ray Gun, the music and lifestyle magazine, he was open to experiments which helped kick-start a <\/span>new<\/span> era in <\/span>design<\/span>.<\/span><\/p>\n

    \"\"Highlighting his individuality and having the courage to produce extremely unique <\/span>graphic<\/span>s were definitely his superpowers. Imagine publishing the entirety of an interview with Bryan Ferry using just the Dingbat symbol font. His ‘End of Print’ monograph was published in 2000, and since then, over 35,000 copies were sold. Today, the monograph is considered to be a designer\u2019s bible.\u00a0<\/span><\/p>\n

    13.Paula Scher\u00a0<\/b><\/p>\n

    Last but not least, Paula Scher is another <\/span>graphic<\/span> designer after Michael Bierut who has been honored to partner up with ‘Pentagram’ agency. The <\/span>web<\/span> describes her as the most influential female <\/span>graphic<\/span> designer alive. She teaches at the School of Visual <\/span>Arts<\/span> (SVA) in <\/span>New<\/span> York and has been an educator in the <\/span>graphics<\/span> field since 1992.<\/span><\/p>\n

    \"\"Her portfolio is truly impressive: <\/span>brand<\/span>ing for MOMA, <\/span>New<\/span> York City Ballet, Microsoft, and NYC Transit. She even created the poster for the 2012 Sundance Film Festival. Until today, her<\/span> graphic<\/span> designs remain noble and sublime. She encourages designers to <\/span>make<\/span> mistakes freely in order to grow and become a better designer.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Are you craving for success in graphic design? Or maybe you find it so extremely exciting that you are just eager to be good at it? Good news is that…<\/p>\n","protected":false},"author":2,"featured_media":6506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-6504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",512,512,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1-150x150.png",150,150,true],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1-300x300.png",300,300,true],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",512,512,true],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",512,512,true],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",512,512,true],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",512,512,true],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",512,512,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",512,512,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",512,512,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",512,512,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",512,512,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",390,390,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",512,512,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",512,512,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",480,480,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/geneva-graphic-logo-1.png",175,175,false]},"uagb_author_info":{"display_name":"Christiaan","author_link":"https:\/\/designbro.com\/blog\/author\/chris\/"},"uagb_comment_info":0,"uagb_excerpt":"Are you craving for success in graphic design? Or maybe you find it so extremely exciting that you are just eager to be good at it? Good news is that…","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/6504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=6504"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/6504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/6506"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=6504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=6504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=6504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}