{"id":6951,"date":"2019-10-06T07:32:56","date_gmt":"2019-10-06T06:32:56","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=6951"},"modified":"2021-09-07T11:35:23","modified_gmt":"2021-09-07T11:35:23","slug":"design-outstanding-homepage-business-website","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/inspiration\/design-outstanding-homepage-business-website\/","title":{"rendered":"How to design an outstanding homepage for your business website"},"content":{"rendered":"\n<p>Today, most businesses that are influential in their respective sectors know one simple fact -when it comes to customer outreach, there are few things more important than having a good online presence. If you want to reach the widest possible client base, having a professional website is absolutely essential. And if you look at things more closely, you\u2019ll also realize something else: on your website, your homepage is the most important part. Why?<\/p>\n\n\n\n<p>In the digital world, your home page acts as your virtual storefront. It\u2019s the first impression your website visitors will have of your company and product. If you want to convert these viewers into paying customers, remember, there\u2019s no second chance at a first impression.<\/p>\n\n\n\n<p>To succeed, you\u2019ll want to focus on having the best possible homepage for your business website &#8211; and we\u2019re here to give you an in-depth look at what it takes to achieve such a thing! So read on, and enjoy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-6951-_joyil161no7q\"><\/a>Why is a homepage important?<\/h2>\n\n\n\n<p>So, when you set out to design an outstanding homepage for your business website, as with any other design, it\u2019s important to start out with the right mindset. If you have the right outlook on this project and its point, you\u2019ll be able to create the best possible design for your client.<\/p>\n\n\n\n<p>Furthermore, that client will successfully be able to market their services or products to their online customers. As you\u2019ll see for yourself soon enough, it\u2019s not just about having well-designed individual elements. Sure, hiring the right person for <a href=\"https:\/\/designbro.com\/logo-design\/\">logo design services<\/a> is important, but you also need to think about the overall impression your website homepage leaves.<\/p>\n\n\n\n<p>Firstly, think about what the homepage is, but rather from the perspective of the customer. Obviously, once an individual browses for a service or product using a search engine, they\u2019ll come across multiple results. If you\u2019re lucky enough and your website is well-optimized, it\u2019ll be among the very top results the user sees.<\/p>\n\n\n\n<p>At that point, they\u2019ll click on your link &#8211; and the homepage will be the very first thing they see. This is important because if you haven\u2019t got an eye-catching, professional homepage, they\u2019ll close the tab faster than you can say words \u2018lost customer\u2019.<\/p>\n\n\n\n<p>With that being said, you want the first content the customers view to be as engaging and welcoming as possible. But what is considered a good homepage today? Let\u2019s go over the elements of a contemporary homepage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-6951-_fozdyd2y63cu\"><\/a>Efficient Business Introduction<\/h2>\n\n\n\n<p>When it comes to having a great homepage for your business website, the most crucial thing is understanding what exactly you want to achieve with it. As we mentioned above, your goal is to leave an impression that is strong enough to captivate the visitor\u2019s attention, redirecting it to the service or product you\u2019re offering. That\u2019s why your homepage needs to effectively communicate the essence of your brand straight away. Hence, apart from <a href=\"https:\/\/designbro.com\/blog\/inspiration\/logo-design\/best-fonts-for-logos\/\">choosing the best fonts<\/a>, you\u2019ll also need to think of things beyond the graphic design itself.<\/p>\n\n\n\n<p>In a business website design, there are three crucial questions that any homepage needs to answer about the service, product or company at large. Bear these in mind as you work on your homepage design:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What\u2019s the brand identity? &#8211; In other words, what the service, product, and company are all about.<\/li><li>What does the company actually do? &#8211; Why should a user consider spending money on your company\u2019s services; what kind of value does the company provide its customers?<\/li><li>Why choose the company? &#8211; Here, you\u2019ll have to clearly present why your company is a better choice for this sort of service than its industry competitors.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-6951-_ufy8tv9tmc6h\"><\/a>Incorporating the three questions into your homepage<\/h3>\n\n\n\n<p>Obviously, your homepage doesn\u2019t need to follow these three questions when it comes to its content. But whatever content you choose to fill the homepage with, at the end of the day &#8211; it\u2019ll have to answer all three of these questions.<\/p>\n\n\n\n<p>Sure, you can present your company\u2019s product in more detail on other pages. However, to design a good business website, you need to understand the nature of people\u2019s current online browsing behavior. With so many options out there, regardless of the chosen niche, people don\u2019t have the habit of sticking around on websites that don\u2019t tickle their imagination visually.<\/p>\n\n\n\n<p>Thus, in order to do this effectively, quite a lot of businesses turn to the development of a marketing strategy that uses short bursts of information. In other words, if you\u2019re going down that route &#8211; you want your homepage to contain a series of short taglines or slogans. These should clearly and effortlessly provide a spotlight to the company\u2019s unique value propositions. Such taglines need to be designed to describe what the company offers in the simplest possible manner so that the user can instantly form a connection with the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-6951-_7w5wb1pknxhf\"><\/a>Clean and Responsive Design<\/h2>\n\n\n\n<p>In today\u2019s world of Internet browsing, there\u2019s one aspect of your homepage design that you have to consider at all times \u2013 people who visit your website do so from a wide variety of devices.<\/p>\n\n\n\n<p>From smartphones to tablets and PCs &#8211; your homepage needs to be optimized for all of types of channels. In fact, today, an overwhelming percentage of all Internet traffic is conducted via mobile devices. With that in mind, you need to make sure that your homepage is designed with responsiveness in mind.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/word-image-118.png\" alt=\"design a homepage for website\" class=\"wp-image-6953\"\/><\/figure>\n\n\n\n<p>Image source: Pixabay<\/p>\n\n\n\n<p>But what does this mean, exactly? It means that your user needs to have the exact same quality of experience regardless of how they access the website. So, you need to make the navigation of the website easy enough in order for users to go through pages effortlessly, starting with your homepage.<\/p>\n\n\n\n<p>The functionality of the website needs to be similar across all devices, meaning that you want all of the features on the desktop version of the website to be present on the mobile version as well. There\u2019s nothing that users hate more than browsing the mobile version and then having to switch over to the PC browser in order to complete their work. There should be no separate \u2018all-feature\u2019 site; every version of the website and the homepage needs to maintain the same base functionality.<\/p>\n\n\n\n<p>Furthermore, making the user experience on your website consistent will also be great in terms of marketing. It will help with maintaining the recognition of your brand. If you have a simple, but cohesive design across all of the platforms, your visitors can connect with the brand on longer basis. That will go a long way towards ensuring that they have a positive experience with your company beyond just the homepage itself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-6951-_n84u1c5yilo3\"><\/a>Interactive, Dynamic and Engaging<\/h2>\n\n\n\n<p>Keep one thing in mind &#8211; people only remember the products, services and companies that they have an emotional connection with. While it may seem like a lofty goal, these don\u2019t have to be deep-rooted emotions. A simple positive interaction with your website can help you achieve that, if the website leaves a good first impression.<\/p>\n\n\n\n<p>That\u2019s why you want your homepage to be as dynamic as possible. You want their interaction with the website to be memorable. Include as many illustrations, mini-interactions, games and animations as you can, while also making sure that your website does to not appear too cluttered. This is a thin line to stride on, but it\u2019s essential that you manage to do it. You\u2019d be surprised how many people remember a website just because it has interesting animations in its footers and headers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/word-image-119.png\" alt=\"homepage for business website\" class=\"wp-image-6954\"\/><\/figure>\n\n\n\n<p>Image source: Pixabay<\/p>\n\n\n\n<p>You\u2019ll also want to update the content that you\u2019re presenting on the homepage constantly, and we can\u2019t stress this enough. If the user sees that your homepage is outdated at first glance, the chances that they\u2019ll immediately close the tab are over 90%. That\u2019s why your website design needs to be in line with the current needs of your customers, as well as your service or product lineup.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-6951-_e8qips27bb0c\"><\/a>Sleek Navigation<\/h2>\n\n\n\n<p>Once a user decides to browse your website, this should be an extremely easy-going, user-friendly experience. As we mentioned above, positively-charged interactions with a homepage leave a lasting impression on a user. However, there\u2019s another side to that coin &#8211; negative experiences will also leave an impression, just not the one you\u2019d like. That\u2019s why you should always make sure that your users never feel frustrated when interacting with your homepage and the overall website.<\/p>\n\n\n\n<p>Your interface will have to be intuitive and smart. People picking up a smartphone for the first time need to be able to use it. The homepage should only contain menus you can navigate through with ease, and all users should be able to identify the different visual elements without difficulty.<\/p>\n\n\n\n<p>So, label the elements which link to other pages clearly, and present a clear layout of the pages so that users don\u2019t have to spend a lot of time searching for what they need. That way, your homepage is set to ensure a positive user experience with your company, one that will have them converted to returning customers!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, most businesses that are influential in their respective sectors know one simple fact -when it comes to customer outreach, there are few things more important than having a good&hellip;<\/p>\n","protected":false},"author":9,"featured_media":6952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-6951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",640,426,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1-150x150.jpeg",150,150,true],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",640,426,true],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",640,426,true],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",640,426,true],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",640,426,true],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",640,426,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",640,426,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",640,426,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",640,426,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",640,426,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",585,390,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",585,389,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",585,389,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",480,320,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/homepage-design-1.jpeg",263,175,false]},"uagb_author_info":{"display_name":"Nathan Green","author_link":"https:\/\/designbro.com\/blog\/author\/nathan-green\/"},"uagb_comment_info":0,"uagb_excerpt":"Today, most businesses that are influential in their respective sectors know one simple fact -when it comes to customer outreach, there are few things more important than having a good&hellip;","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/6951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=6951"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/6951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/6952"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=6951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=6951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=6951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}