{"id":7498,"date":"2021-01-21T14:33:00","date_gmt":"2021-01-21T14:33:00","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=7498"},"modified":"2021-12-31T14:43:50","modified_gmt":"2021-12-31T14:43:50","slug":"personal-branding-examples","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/branding\/personal-branding-examples\/","title":{"rendered":"Why you need to brand yourself in 2022"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">The Internet has connected the entire world in a mesh of global, decentralized content and service providers. Any content or service you offer has a global reach thanks to the internet, allowing you to reach anyone, anywhere, anytime. You can make a name for yourself in 2022, that is, if you know how to brand yourself.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With this new global reach comes a new dilemma: <strong>How to stand out professionally between these masses?<\/strong>&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These questions truly capture the essence;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><strong>Who are you?&nbsp;<\/strong><\/li><li style=\"font-weight: 400;\"><strong>What do you stand for?&nbsp;<\/strong><\/li><li style=\"font-weight: 400;\"><strong>What do you do?&nbsp;<\/strong><\/li><li style=\"font-weight: 400;\"><strong>How do you communicate this to the world?<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Without having a clear answer to these simple questions, you\u2019re lost in this new digital jungle.<\/span><\/p>\n\n\n\n<div class=\"wp-block-rank-math-faq-block\"><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\"><strong>What is personal branding?<\/strong><\/h3><div class=\"rank-math-answer\">We all have a personal identity, just like brands. We choose who to associate with, we select which clothes we wear, how we present ourselves, how we talk, and even what brands we consume.<br><br>We\u2019re constantly giving the people around us a message of who we are and what we stand for. However, most often, we don\u2019t go to the trouble of thinking about it, we just tend to \u2018wing it\u2019.<br><br>Personal branding is all about making a conscious decision about who you are, what you stand for, what you do and how you plan on communicating this. Often this is then distilled into a personal logo, or visual identity.<br><br>When done correctly, this personal brand creates a functional, visually pleasing and consistent presentation of you and your content using the same colors, shapes, contrast, font and graphical fidelity your customers expect. This way, your personal brand becomes your unique way of presenting your content and services without thinking about these small but crucial choices.<\/div><\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-weight: 400;\">For the people around you and your customers, your brand becomes a mark of pride that they instantly invest and revel in, knowing full well that there\u2019s solid value in whatever it is that carries your brand.<\/span><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Who is personal branding for?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Independent professionals, influencers and individuals hungry to do things their own way have to think about personal branding sooner or later. Ever heard the phrase, \u201cYou don\u2019t dress for the job you have, you dress for the job you want\u201d? The same applies to personal branding. It\u2019s really useful if you can define what it is you\u2019re ultimately trying to achieve through your content and services and build your brand around it.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><span style=\"color: #18da8e;\"><strong>\u201cYou don\u2019t dress for the job you have, you dress for the job you want.\u201d<\/strong><\/span><\/p><\/blockquote><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Normally a <a href=\"https:\/\/designbro.com\/blog\/corporate-logo-design-importance\/\" target=\"_blank\" aria-label=\"logo is the core representation of a brand (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">logo is the core representation of a brand<\/a>, something everything else is built around. With personal branding, this is a bit different, as the core representation of the brand is\u2026 well&#8230; you! That being said, there are many practical reasons to still make a logo as a secondary representation:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You just can\u2019t be everywhere at the same time, but a logo can<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A logo doesn\u2019t have a \u2018bad hair day\u2019, it\u2019s always reliable &amp; consistent<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A logo can extend your professional image<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">So who is personal branding really for? Well, if you\u2019re looking to extend your professional image, play a part on social media, or have your own business, you should seriously consider branding yourself.<br><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Why is personal branding becoming more important?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In 2022, there are more ways to create and share content and services than ever before. For example, social networks such as Facebook and Instagram allow you to create and instantly share your content to the entire world. There is a kind of nuanced understanding of each social network that goes into adapting your brand to them. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-weight: 400;\">The goal of personal branding on these platforms is to allow any given Facebook and Instagram user to follow you across platforms and find all your content without you spending a dime on marketing.<\/span><\/p><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">A revealing trend is that Youtube and video content in general are becoming more and more popular. In 2017, Youtube was used by 1.3 billion monthly users; in 2019, that was 2 billion. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As more and more people turn towards creating and watching online video content, the personal branding trend becomes clear\u2014 make your brand visually appealing to stand out and plan to eventually start making video content to attract the audience.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Should I brand myself?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you plan on achieving a modicum of success, you absolutely have to brand yourself or you risk achieving fleeting success that slips out of your grasp just when you\u2019ve tasted it. However, there are pros and cons to personal branding.<\/span><\/p>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provides a unique visual identity&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps loyal customers make snap purchases<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Serves as a design guide that streamlines content production or offering of services<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcases your philosophy in some aspect of life<\/span><\/li><\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Often done on a shoestring budget<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Badly executed personal branding will damage your image<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How to go about creating your own personal brand?<\/b><\/h2>\n\n\n\n<div class=\"wp-block-rank-math-howto-block\"><div class=\"rank-math-howto-step\"><h3 class=\"rank-math-howto-title\"><strong>Step 1 &#8211; Brainstorm<\/strong><\/h3><div class=\"rank-math-howto-content\">You should brainstorm what it is that represents your core philosophy and how it satisfies the one desire of your audience better than any of your competitors can.\u00a0<\/div><\/div><div class=\"rank-math-howto-step\"><h3 class=\"rank-math-howto-title\"><strong>Step 2 &#8211; Research<\/strong><\/h3><div class=\"rank-math-howto-content\">What do other personal brands look like? Are there any competitors? The more you research, the better the result.\u00a0<\/div><\/div><div class=\"rank-math-howto-step\"><h3 class=\"rank-math-howto-title\"><strong>Step 3 &#8211; Make a logo<\/strong><\/h3><div class=\"rank-math-howto-content\">Time to pour everything you\u2019ve figured out into a way to visually represent it, best to start with the logo. If you&#8217;re feeling lost, look at successful individuals, such as Youtubers, and their personal brands to get some inspiration.<br><br>Also, you can choose to use a logo maker, or if you are looking to work together with a designer and have a unique and ownable identity, you can also choose to <a href=\"https:\/\/designbro.com\/logo-design\/\" target=\"_blank\" aria-label=\"make a custom logo (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">make a custom logo<\/a>.<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>A powerful tool<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Personal branding is a powerful way to stand out among millions of other professionals. To put it bluntly, personal branding represents <\/span><span style=\"font-weight: 400;\">you<\/span><span style=\"font-weight: 400;\">, showing to the world who you are and what you stand for.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-weight: 400;\">Without having to convince anyone of your worth, you can work on building up your personal brand and it will represent a powerful statement of what you\u2019re about, which corporations normally achieve by spending tons of money on marketing.<\/span><\/p><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">The best part of personal branding is that it reduces the need to do any marketing, as you can organically grow your online presence. You can focus on building up the quality of your content and services in-line with the branding guidelines you\u2019ve set for yourself and, as your brand gets built up, the audience will be drawn in and start loving everything you do.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Examples of personal branding that hits home<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/pew-die-pie-personal-branding.png\" alt=\"Pew Die Pie Personal Branding\" class=\"wp-image-9009\" srcset=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/pew-die-pie-personal-branding.png 200w, https:\/\/designbro.com\/blog\/wp-content\/uploads\/pew-die-pie-personal-branding-150x225.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>&nbsp;PewDiePie personal brand<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The YouTube sensation PewDiePie has over 103M subscribers. Specifically, his use of the red &amp; black pattern provides a versatile and recognizable pattern that works as a brand for all of his quirky communications.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/michael-jordan-personal-branding.png\" alt=\"Michael Jordan Personal Branding\" class=\"wp-image-9010\" srcset=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/michael-jordan-personal-branding.png 250w, https:\/\/designbro.com\/blog\/wp-content\/uploads\/michael-jordan-personal-branding-150x150.png 150w, https:\/\/designbro.com\/blog\/wp-content\/uploads\/michael-jordan-personal-branding-96x96.png 96w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Michael Jordan personal brand<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Michael Jordan was early to the game with branding himself, mainly due to his Nike contract. It allowed himself to become an absolute icon in sports.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/kim-kardashian-personal-branding.png\" alt=\"Kim Kardashian Personal Branding\" class=\"wp-image-9011\" width=\"356\" height=\"356\" srcset=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/kim-kardashian-personal-branding.png 356w, https:\/\/designbro.com\/blog\/wp-content\/uploads\/kim-kardashian-personal-branding-300x300.png 300w, https:\/\/designbro.com\/blog\/wp-content\/uploads\/kim-kardashian-personal-branding-150x150.png 150w, https:\/\/designbro.com\/blog\/wp-content\/uploads\/kim-kardashian-personal-branding-96x96.png 96w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Kim Kardashian personal brand<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ever since the Kardashians got into the public spotlight, Kim has excelled in funneling that attention. It\u2019s then also unsurprising that she\u2019s managed to brand herself in such a great way with her elegant &amp; premium logo.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"210\" src=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/roger-federer-personal-branding.png\" alt=\"Roger Federer Personal Branding\" class=\"wp-image-9012\" srcset=\"https:\/\/designbro.com\/blog\/wp-content\/uploads\/roger-federer-personal-branding.png 400w, https:\/\/designbro.com\/blog\/wp-content\/uploads\/roger-federer-personal-branding-300x158.png 300w, https:\/\/designbro.com\/blog\/wp-content\/uploads\/roger-federer-personal-branding-150x79.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Roger Federer personal brand<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Great branding for Roger Federer, but this one comes with a big warning. Apparently the logo was <\/span><a href=\"https:\/\/www.bluetext.com\/logo_fight\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">not actually owned by Roger<\/span><\/a><span style=\"font-weight: 400;\">, but by Nike. Always make sure to find out who owns the rights to your logo, and if they are being transferred as a part of the design process.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Other sports star branding<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Many more sports stars have their own logo. Keep in mind that even though these seem to be out of reach, it\u2019s all about projecting yourself. Remember; \u201cYou\u2019re not dressing for the job you have but for the job you want!\u201d<\/span><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-light-green-cyan-to-vivid-green-cyan-gradient-background has-background\" href=\"https:\/\/designbro.com\/brand-identity-design\/\" style=\"border-radius:3px\" target=\"_blank\" rel=\"noopener\"><strong>Get a custom brand identity design and stand out in the crowd!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Internet has connected the entire world in a mesh of global, decentralized content and service providers. Any content or service you offer has a global reach thanks to the&hellip;<\/p>\n","protected":false},"author":2,"featured_media":7501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-7498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",1490,563,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1-150x150.jpg",150,150,true],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1-300x113.jpg",300,113,true],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1-768x290.jpg",768,290,true],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1-1024x387.jpg",1024,387,true],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",1490,563,true],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",1490,563,true],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",1490,563,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",1490,563,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",1170,442,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",1170,442,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",780,295,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",585,221,false],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",585,221,false],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",585,221,false],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",480,181,false],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/BC-JohnSmith-1.jpg",263,99,false]},"uagb_author_info":{"display_name":"Christiaan","author_link":"https:\/\/designbro.com\/blog\/author\/chris\/"},"uagb_comment_info":0,"uagb_excerpt":"The Internet has connected the entire world in a mesh of global, decentralized content and service providers. Any content or service you offer has a global reach thanks to the&hellip;","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/7498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=7498"}],"version-history":[{"count":1,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/7498\/revisions"}],"predecessor-version":[{"id":12088,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/7498\/revisions\/12088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/7501"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=7498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=7498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=7498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}