{"id":9134,"date":"2021-03-04T15:23:37","date_gmt":"2021-03-04T15:23:37","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=9134"},"modified":"2021-09-07T11:24:56","modified_gmt":"2021-09-07T11:24:56","slug":"efficient-logo-design-stepping-branding","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/inspiration\/logo-design\/efficient-logo-design-stepping-branding\/","title":{"rendered":"Efficient Logo Design: Stepping into the World of Branding"},"content":{"rendered":"\n

Technology has caused an eye-opening, monumental shift in branding. For instance, an influencer sharing a brand message gets 561% more engagement as compared to that exact same message shared by a company<\/strong>. Now, before we rush our ways into searching for a path where a logo design<\/a> fits into all this, let us break down what this statistic means. <\/p>\n\n\n\n

One, the engagement is not entirely dependent on the influencer or a certain person, it is the technology – here, the platform on which the message has been shared, and the influencer\u2019s previous social media activities resulting in self-thriving engagement. Secondly, a factor that results in lower engagement for companies, as compared to people, is that companies sharing a message fall into the category of direct marketing. Let\u2019s get it out of the way: we all know every company is simply trying to sell their products\/services to us; this resulting in a lack of trust was inevitable. <\/p>\n\n\n\n

Enters: Branding. <\/em><\/strong><\/p>\n\n\n\n

All of us, especially artists and entrepreneurs, have been asking the same question since the beginning of dawn, is branding a formula to popularity and success? Well, more yes than no. If not a promising path towards success, branding, at the very least is the beginning of a successful life and business. That is, simply because everyone craves authentic and familiar aspects of a person or brand. With a hint of aesthetics, of course.<\/p>\n\n\n\n

How a Logo Design Plays a Role in the Success of a Company<\/strong><\/h2>\n\n\n\n
\"Logo<\/figure>\n\n\n\n

If you were to take a crash course in steps to branding, the first tool you would come across is a logo. However, the first dilemma you would go through is the confusion between branding and logo designing. Thus, as we move ahead into implementing a logo design graphic with branding<\/a>, I suggest getting a crystal clear understanding of what branding is and isn\u2019t. <\/p>\n\n\n\n

Read more: What Branding is Not<\/a><\/p>\n\n\n\n

The First Impression Could Be the Last<\/h3>\n\n\n\n

The foremost reason why creators value a good logo design<\/a> is its potential of becoming the first impression of a brand on people. For some, it is a simple mark. For others, it is a symbol that leaves an impression for decades. Indeed, it is a bit too much to put such reliability on a piece of design that might end up becoming one of an icon on people\u2019s phones. Nonetheless, the Gap controversy proves otherwise; more on that later.\u00a0<\/p>\n\n\n\n

Crystal Ball for Everyone<\/h3>\n\n\n\n

The quality of your products\/services could triumph a bad press, bad design, and even a bad logo. But, wait, that is when you could get customers to see your company only <\/em>for its products\/services. And paradoxically, logos have been acting as a gateway for both companies and customers. For companies, a logo is how they plan to represent themselves. Whereas, for customers, it is a point of measurement concerning a company\u2019s overall UI and UX<\/a>. <\/p>\n\n\n\n

With that being considered, can we depend on a logo design to comprise both the factors mentioned above and still act as a company\u2019s symbol? <\/p>\n\n\n\n

Relationship with Customers is the Key<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

While creators are so consumed with the idea of coming up with a logo design graphic that matches the company, company\u2019s color palette, its overall design, and several other whatnots – which, I believe to be of utter importance, many creators forget an essential factor hidden in plain sight: the users. Creating a company logo for a company is only a part of the entire story. A logo design comes on your path to branding; thus, focusing on a brand more than your company is the gap that many creators fail to fill. <\/p>\n\n\n\n

Yes, it is your <\/em>logo, but it is meant to attract, invite, and influence customers. Thus, it is crucial to create a logo that reflects your company and reaches your customers. <\/p>\n\n\n\n

Here\u2019s what might come as a surprise (or not) to you: designing logos that cover both the aspects: a company and customers, has already been taken care of – if we understand the imperative principles of design in their entirety. <\/p>\n\n\n\n