{"id":9214,"date":"2021-03-17T14:24:22","date_gmt":"2021-03-17T14:24:22","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=9214"},"modified":"2021-04-27T16:04:02","modified_gmt":"2021-04-27T16:04:02","slug":"blue-logos-trustworthy-brands-designing","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/logo-creation\/blue-logos-trustworthy-brands-designing\/","title":{"rendered":"Blue Logos: Why Trustworthy Brands Designed Them?"},"content":{"rendered":"\n

One of the most visible colors to the human eyes is blue. Be it the sky or the oceans, blue is everywhere. The most fascinating aspect of the blue color is the fact that human eyes do not require to make an extra effort to perceive it.\u00a0<\/p>\n\n\n\n

Blue has a calming effect on the mind since the eyes very easily discerns the color.<\/strong><\/p>\n\n\n\n

According to a survey conducted on 1,974 people by the University of Maryland Sociologist Philip Cohen, it was found that blue was the favorite color of majority of American men and women. 42% of men picked blue as their favorite color while only 25% picked green as their favorite color.<\/p>

In yet another survey conducted by researcher Joe Hallock, it was found that\u00a0 blue was not the \u201cleast favorite color” of any of the participants.<\/p><\/blockquote>\n\n\n\n

A Forbes Magazine article states, \u201cWhen asked what their favorite color is, the most common answer around the world is blue,\u201d the article reports. \u201cThis may be because when our ancestors used to see blue \u2013 like a clear blue sky or a watering hole \u2013 it was a good sign, according to color psychology expert Sally Augustin.\u201d<\/p>\n\n\n\n

What does the color blue represent?<\/strong><\/h2>\n\n\n\n

The color blue represents power, loyalty, authority, professionalism and trust. Brands tend to use the color since it invokes a sense of security while conveying loyalty and professionalism. Kate Smith, an internationally acclaimed color expert, consultant and designer writes, \u201cBlue represents<\/em> the healing nature of water and the power of stormy seas. It\u2019s what separates bodies of land from one another, and it\u2019s a marker of loyalty.\u201d She further writes, \u201cWhile blue conjures images of sky and sea, it\u2019s also the color of bravery and dedication. Blue represents introspective journeys and symbolizes wisdom and depth of understanding.\u201d<\/p>\n\n\n\n

Why do brands choose blue for their logos?<\/strong><\/h2>\n\n\n\n

Blue is not only people\u2019s favorite color, it also represents 28% of top-earning businesses. But, why is blue used in logos?<\/strong> Blue logos can be used in science and technology companies because of its typically cool tones. The color is also favored by eco friendly and wellness brands because of its association with sky and water. Some of the reasons why brands choose the color blue for their logos are as follows:<\/p>\n\n\n\n