{"id":9416,"date":"2021-04-12T15:10:00","date_gmt":"2021-04-12T15:10:00","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=9416"},"modified":"2021-04-12T15:11:43","modified_gmt":"2021-04-12T15:11:43","slug":"apple-logo-trademark-disputes","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/news\/apple-logo-trademark-disputes\/","title":{"rendered":"Apple Moves to Block Georgette LLC\u2019s Logo Almost Similar To Its Trademark"},"content":{"rendered":"\n

While the case against Prepear might appear unfair because they were far from being identical, it is hard not to see the similarities between Apple and Georgette LLC\u2019s logos.<\/strong><\/p><\/blockquote>\n\n\n\n

Apple filed a notice of opposition against Georgette LLC with the US Patent and Trademark (USPTO) for attempting to trademark a logo that appears similar to the Apple logo<\/a>, earlier last week.\u00a0 The two logos, when overlaid, appear strikingly similar with even the curves matching. The extra leaf on the Georgette LLC logo with \u201cI Am Arcus\u201d written over it and the iconic apple bite mark along with a few minor tweaks seem to be the only visual differences.<\/p>\n\n\n\n

\n
\n
\n
\"Apple<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

(Image credit: Trademark Trial and Appeal Board)<\/em><\/p>\n\n\n\n

Though Apple has had a history of filing complaints against smaller companies for trademark infringements even when the logos were not similar, the tech giant might have a point this time.<\/p>\n\n\n\n

Georgette LLC is a bottled water company; therefore, chances of consumers confusing it with an electronic manufacturing company are almost negligible. However, according to Apple, it sells various branded products apart from electronic goods which include water bottles bearing the company insignia. According to Law Street, Apple contended that it has, \u201cextensively promoted, marketed, advertised, distributed, and sold goods or services in connection with a family of trademarks consisting, in whole or in part, of the word APPLE or its graphic equivalent, the Apple logo depicting a stylized apple with a detached leaf.\u201d<\/p>\n\n\n\n

Apple further held that Georgette\u2019s logo \u201cfeatures a stylized apple design with a right-angled, detached leaf rendering it visually similar to Apple\u2019s famous Apple marks.\u201d An overlaid picture of Apple and Georgette\u2019s logos were even enclosed in the filing to indicate the two are dimensionally similar.<\/p>\n\n\n\n

According to Law Street, Apple has contended that Georgette\u2019s logo is likely to pose a threat \u201cby eroding customers\u2019 exclusive identification of the Apple marks with Apple, and by otherwise lessening the capacity of the Apple Marks to identify and distinguish the goods and services of Apple.\u201d<\/p>\n\n\n\n

Apple argued that \u201cthe Apple Marks are so famous and instantly recognizable that the similarities in Applicant\u2019s mark will overshadow any minor differences and cause the ordinary consumer to believe that applicant is related to, affiliated with or endorsed by Apple.\u201d<\/p>\n\n\n\n

In a similar case last year against Prepear, a recipe app, the tech giant had argued that the company\u2019s pear-shaped logo was too similar to their insignia. To bring an end to the dispute, the small company had to change its logo. While the case against Prepear might appear unfair because they were far from being identical, it is hard not to see the similarities between Apple and Georgette LLC\u2019s logos.<\/p>\n","protected":false},"excerpt":{"rendered":"

While the case against Prepear might appear unfair because they were far from being identical, it is hard not to see the similarities between Apple and Georgette LLC\u2019s logos. Apple…<\/p>\n","protected":false},"author":2,"featured_media":9422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-9416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus.jpg",1559,1043,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-150x150.jpg",150,150,true],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-300x201.jpg",300,201,true],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-768x514.jpg",768,514,true],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-1024x685.jpg",1024,685,true],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-1536x1028.jpg",1536,1028,true],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus.jpg",1559,1043,false],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus.jpg",1559,1043,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-1559x800.jpg",1559,800,true],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-1170x783.jpg",1170,783,true],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-1170x663.jpg",1170,663,true],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-780x516.jpg",780,516,true],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-585x390.jpg",585,390,true],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-585x391.jpg",585,391,true],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-585x585.jpg",585,585,true],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-480x650.jpg",480,650,true],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/apple-IamArcus-263x175.jpg",263,175,true]},"uagb_author_info":{"display_name":"Christiaan","author_link":"https:\/\/designbro.com\/blog\/author\/chris\/"},"uagb_comment_info":0,"uagb_excerpt":"While the case against Prepear might appear unfair because they were far from being identical, it is hard not to see the similarities between Apple and Georgette LLC\u2019s logos. Apple…","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/9416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=9416"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/9416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/9422"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=9416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=9416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=9416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}