{"id":9486,"date":"2021-04-19T17:15:14","date_gmt":"2021-04-19T17:15:14","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=9486"},"modified":"2021-04-26T15:49:09","modified_gmt":"2021-04-26T15:49:09","slug":"amazon-changes-new-app-icon-resembles-hitler","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/news\/amazon-changes-new-app-icon-resembles-hitler\/","title":{"rendered":"Amazon changes new app icon that resembles \u2018Hitler\u2019"},"content":{"rendered":"\n<p>The e-commerce giant, according to reports, had tested the new app icon in a few countries before making a worldwide change; however, Amazon quickly changed the logo after it was associated with the Nazi dictator.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Amazon CEO, Jeff Bezos, on seeing the new smile logo in 1999 immediately realized that the logo would become iconic one day. \u201cThis is it,\u201d he said, according to an article published in Fast Company. \u201cAnyone who doesn\u2019t like this logo won\u2019t like puppies.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p>Fast forward to January 2021, Amazon launched another new logo for its app, only this time it did not go too well with the customers.The new app icon design featured a brown cardboard box with a blue strip of tape along with the iconic Amazon smiling arrow. The logo had an eerie resemblance to the toothbrush moustache worn by Adolf Hitler.<\/p>\n\n\n\n<p>The toothbrush moustache was associated with the great actor, filmmaker and composer Sir Charles Spencer Chaplin, aka Charlie Chaplin, before it became forever connected with Adolf Hitler.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Vicky Bullen, Chief executive Cole Porter Bell said, \u201cUnfortunately for Amazon, the visualization of their parcel tape on the original logo will immediately be associated as a Hitleresque moustache, as that shape is forever embedded in our brains as such \u2013 not the best association for a brand that wants to create delight on the doorstep.\u201d<\/p><\/blockquote>\n\n\n\n<p>\u201cWe designed the new icon to spark anticipation, excitement and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep\u201d said Amazon.<\/p>\n\n\n\n<p>&nbsp;\u201cMy parents use Amazon nearly every day,\u201d tweeted one customer. \u201cThey are going to be lost for the next few days. When they ask where Amazon\u2019s gone, I\u2019ll tell them to look for the cardboard Hitler.\u201d<\/p>\n\n\n\n<p>The e-commerce giant, according to reports, had tested the new app icon in a few countries before making a worldwide change; however, Amazon quickly changed the logo after it was associated with the Nazi dictator.<\/p>\n\n\n\n<p>Though Amazon has tweaked its new app logo, the controversies surrounding the icon is far from over. The new tweaked logo is now getting compared to Aang from the film The Last Airbender.<\/p>\n\n\n\n<p>One customer said, \u201cIs it just me or does the new Amazon app logo kind of look like Aang.\u201d<\/p>\n\n\n\n<p>The new\u00a0 app icon now has a two-toned folded piece of paper in place of the toothbrush moustache.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The e-commerce giant, according to reports, had tested the new app icon in a few countries before making a worldwide change; however, Amazon quickly changed the logo after it was&hellip;<\/p>\n","protected":false},"author":2,"featured_media":9491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-9486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon.jpg",748,500,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon-150x150.jpg",150,150,true],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon-300x201.jpg",300,201,true],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon.jpg",748,500,false],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon.jpg",748,500,false],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon.jpg",748,500,false],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon.jpg",748,500,false],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon.jpg",748,500,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon.jpg",748,500,false],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon.jpg",748,500,false],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon.jpg",748,500,false],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon.jpg",748,500,false],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon-585x390.jpg",585,390,true],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon-585x391.jpg",585,391,true],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon-585x500.jpg",585,500,true],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon-480x500.jpg",480,500,true],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/amazon-new-app-icon-263x175.jpg",263,175,true]},"uagb_author_info":{"display_name":"Christiaan","author_link":"https:\/\/designbro.com\/blog\/author\/chris\/"},"uagb_comment_info":0,"uagb_excerpt":"The e-commerce giant, according to reports, had tested the new app icon in a few countries before making a worldwide change; however, Amazon quickly changed the logo after it was&hellip;","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/9486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=9486"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/9486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/9491"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=9486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=9486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=9486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}