The European General Court observed that Huawei\u2019s logo is notably different from Chanel\u2019s insignia.<\/p>\n\n\n\n
Fashion label Chanel lost its trademark battle with Huawei Technologies in a top European court over its iconic logo on Wednesday. The court held that the logos \u201cshare some similarities but their visual differences are significant.\u201d<\/p>\n\n\n\n
The dispute<\/strong> \u2013 In 2017, Huawei Technologies had applied for trademark protection at the EU Intellectual Property Office (EUIPO) for a logo they would use for computer hardware. The logo features two vertical interlocking semi circles within a circle.<\/p>\n\n\n\n French fashion label Chanel argued that the logo resembled their iconic insignia which features two vertical intertwining semicircles used for its cosmetics, costume jewellery, perfumes, leather goods and clothing.<\/p>\n\n\n\n In 2019, the EU Intellectual Property Office dismissed Chanel\u2019s objection saying that the logos were not similar and the public would not be confused by the two.<\/p>\n\n\n\n The court battle<\/strong> \u2013 Chanel then challenged the ruling at the General Court, which dismissed the appeal and retained EUIPO\u2019s decision.<\/p>\n\n\n\n \u201cThe figurative marks at issue are not similar. The marks must be compared as applied and registered, without altering their orientation,\u201d the tribunal judges said.<\/p>\n\n\n\n \u201cIn particular, Chanel\u2019s marks have more rounded curves, thicker lines and a horizontal orientation, whereas the orientation of the Huawei\u2019s mark is vertical. Consequently, the General Court concludes that the marks are different,\u201d it said.<\/p>\n\n\n\n The supporters of Huawei from China took to their social media handles and called Chanel \u201cpengci\u201d \u2013 a Chinese slang which means to deliberately pose as a victim in hope of receiving compensation.<\/p>\n\n\n\n \u201cIt’s classic pengci,\u201d said an online user. \u201cYou cannot look at one logo and think of the other.\u201d<\/p>\n\n\n\n Another Weibo user, the Chinese Twitter-like service said, \u201cChanel\u2019s sign is horizontal, Huawei\u2019s is vertical, that\u2019s such an obvious difference, even my three-year-old niece knows. If you want to pick a fight with Huawei, just say so!\u201d<\/p>\n\n\n\n Caught during the US-China trade war amid the Trump administration, Huawei faced a series of restrictions worldwide. According to experts, these geo-political events turned the tide in favor of Huawei which got reflected in its 2020 annual revenue growth. Compared to 2019, Huawei\u2019s revenue grew by 3.8 percent in 2020.<\/p>\n\n\n\n In a similar trademark infringement case in 2017, the European Union\u2019s General Court had ruled in favor of Chanel against Li Jing Zhou, a Spanish Chinese jewelry wholesaler.<\/p>\n\n\n\n The trademark dispute underlines how established brands guard their logos to protect their identities.<\/p>\n","protected":false},"excerpt":{"rendered":" The European General Court observed that Huawei\u2019s logo is notably different from Chanel\u2019s insignia. Fashion label Chanel lost its trademark battle with Huawei Technologies in a top European court over…<\/p>\n","protected":false},"author":13,"featured_media":9591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-9581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei.jpg",1559,1043,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-150x150.jpg",150,150,true],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-300x201.jpg",300,201,true],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-768x514.jpg",768,514,true],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-1024x685.jpg",1024,685,true],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-1536x1028.jpg",1536,1028,true],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei.jpg",1559,1043,false],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei.jpg",1559,1043,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-1559x800.jpg",1559,800,true],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-1170x783.jpg",1170,783,true],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-1170x663.jpg",1170,663,true],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-780x516.jpg",780,516,true],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-585x390.jpg",585,390,true],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-585x391.jpg",585,391,true],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-585x585.jpg",585,585,true],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-480x650.jpg",480,650,true],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/chanel-huawei-263x175.jpg",263,175,true]},"uagb_author_info":{"display_name":"Mike Jansen","author_link":"https:\/\/designbro.com\/blog\/author\/mike\/"},"uagb_comment_info":0,"uagb_excerpt":"The European General Court observed that Huawei\u2019s logo is notably different from Chanel\u2019s insignia. Fashion label Chanel lost its trademark battle with Huawei Technologies in a top European court over…","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/9581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=9581"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/9581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/9591"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=9581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=9581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=9581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}