The inspiration for the logo, according to the creative studio, came after they were invited to smell the first iterations of the perfume.<\/p>\n\n\n\n
H24, the latest from French luxury goods manufacturer Herm\u00e8s, is all set to take the international market by storm.<\/p>\n\n\n\n
The new logo for the brand has been designed by Yorgo&Company, a Paris-based multidisciplinary creative studio. The creative studio has worked with several luxury clients including Louis Vuitton, Kenzo and Emporio, Armani and Yves Saint Laurent. Led by Yorgo Tloupas and co-founded by Emmanuelle Beaudet, the design studio dabbles in various fields including digital content, logo campaigns, books, magazine, signage and typefaces.<\/p>\n\n\n\n
\u201cCreating a new perfume is a long process,\u201d said Yorgo&Company. \u201cAs is often the case, the final name isn\u2019t decided until quite late in the process, so we designed a font with which we could spell out different names whilst maintaining the modern and subtle feel of the project.\u201d<\/p>\n\n\n\n
Commissioned by Herm\u00e8s, Yorgo&Co was invited to smell the fragrance \u201ceven before Herm\u00e8s designed the bottle.\u201d The inspiration for the logo, according to the creative studio, came after they were invited to smell the first iterations of the perfume.<\/p>\n\n\n\n
The incredible typography logotype fits beautifully into Herm\u00e8s\u2019 description of the perfume \u2013 \u201cthe first fragrance expressing the contemporary man as seen by Herm\u00e8s.\u201d The logotype, according to the creative studio, is a tribute to Herm\u00e8s century-old graphic archive located at the brand\u2019s private museum in 24 Rue Du Faubourg Saint Honore, Paris.<\/p>\n\n\n\n
The logo, digital patterns and the packaging \u201care created to echo the fresh masculine tones of the fragrance,\u201d the studio said.<\/p>\n\n\n\n
From the choice of colors to designing the boxes, the creative studio had involved itself with every level in the creative process. Yorgo&Company created digital animations which \u201cplay with the lozenge shape of the bottle, mixing it with the H of Herm\u00e8s.\u201d<\/p>\n\n\n\n
\u201cSmell is so instinctive. It\u2019s attached to our memories, our culture, our family,\u201d said Christine Nagel, Herm\u00e8s\u2019 in-house perfumer, back in January while talking about H24. \u201cToday, this masculinity, this emotion, that the new fragrance brings to you, is for yourself.\u201d<\/p>\n\n\n\n
Nagel was inspired by Veronique Nichanian, Herm\u00e8s artistic director of men\u2019s wear, to develop the attractive new fragrance. Nichanian\u2019s designs are elegant along with being rooted in real life \u2013 perfect for one seeking inspiration.<\/p>\n\n\n\n
The H24 is truly an extension of the Herm\u00e8s world and its logo truly justifies what the brand is all about: to create original and elegant goods.<\/p>\n","protected":false},"excerpt":{"rendered":"
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