With countries around the world pledging carbon neutrality by mid-century, programs like \u201cL\u2019Or\u00e9al for the future\u201d are steps towards the right direction.<\/p>\n\n\n\n
L\u2019Or\u00e9al\u2019s new sustainability program aims to achieve carbon neutrality by using 100 percent renewable energy by 2025. The company seeks to replace plastic with recycled or bio-based materials for packaging by 2030. The beauty brand also has promised to reduce greenhouse emissions by 50 percent per finished product by 2030.<\/p>\n\n\n\n
\u201cL\u2019Or\u00e9al\u2019s sustainable revolution is entering a new era,\u201d said Jean-Paul Agon, Chairman and CEO of L\u2019Or\u00e9al. \u201cThe challenges the planet is facing are unprecedented, and it is essential to accelerate our efforts to preserve a safe operating space for humanity. We do so in our own business operations and in our contribution to the society at large. We know that the biggest challenges remain to come and L\u2019Or\u00e9al will stay faithful to its ambition: operate within the limits of our planet.\u201d<\/p>\n\n\n\n
\u201cL\u2019Or\u00e9al for the future\u201d not only focuses on climate change and water sustainability but also preservation of natural resources. In line with the beauty giant\u2019s ambitions, the company will contribute \u20ac10 million to various environmental causes in the next five years.<\/p>\n\n\n\n
When asked about packaging being one of the chief contributors to pollution, Delphine Vlguler-Hovasse, Global Brand President of L\u2019Or\u00e9al Paris said that the company is working towards a circular economy \u201cwhere materials are kept in use for as long as possible, by optimizing their packaging recyclability, striving to conserve resources and prevent plastic pollution.\u201d<\/p>\n\n\n\n
SPOT (Sustainable Product Optimization Tool) is a tool which is used to assess every new product. SPOT considers 14 different factors by which a product can create an impact on the earth. From carbon emissions to water scarcity and quality and from waste pollution to biodiversity loss, SPOT evaluates every new product before it is launched in the market.<\/p>\n\n\n\n
L\u2019Or\u00e9al will invest \u20ac 10 million in six separate environmental projects whose beneficiaries will be communities of women around the world. Along with providing financial stability, L\u2019Or\u00e9al will work on programs that will help empower women in leadership positions.<\/p>\n\n\n\n
\u201cOver the past decade, we have profoundly transformed our company, putting sustainability at the very core of our business model,\u201d said Alexndra Palt, L\u2019Or\u00e9al Chief Corporate Responsibility Officer.<\/p>\n\n\n\n
\u201cWith our new commitments, we are entering a new phase of acceleration of that transformation: going beyond our direct environmental impact, helping consumers to make more sustainable choices, as well as generating positive social and environmental contribution. As an industry leader, we consider that it is our role to contribute to building an inclusive and sustainable society.\u201d <\/p>\n\n\n\n
With countries around the world pledging carbon neutrality by mid-century, programs like \u201cL\u2019Or\u00e9al for the future\u201d are steps towards the right direction.<\/p>\n","protected":false},"excerpt":{"rendered":"
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