{"id":9844,"date":"2021-05-12T16:33:21","date_gmt":"2021-05-12T16:33:21","guid":{"rendered":"https:\/\/designbro.com\/blog\/?p=9844"},"modified":"2021-05-12T16:33:26","modified_gmt":"2021-05-12T16:33:26","slug":"renaulution-when-a-new-logo-was-born","status":"publish","type":"post","link":"https:\/\/designbro.com\/blog\/news\/renaulution-when-a-new-logo-was-born\/","title":{"rendered":"Renaulution: When A New Logo Was Born"},"content":{"rendered":"\n

With the introduction of the new logo, Renault has joined some of the elite carmakers in the world who have recently changed their brand image.<\/p><\/blockquote>\n\n\n\n

French automaker giant Renault, revealed a new diamond logo back in March. The new logo proved to be an extension of the diamond shaped insignia launched in 2015 and well liked by the audience. Introduced in 1925, the iconic diamond design remained with the auto giant ever since. According to a company blog<\/a>, the 2015 version of the diamond logo was \u201cunder study\u201d from 2019. Gilles Vidal, the company\u2019s design director was the one responsible for the fantastic new logo. \u201cThe Renault 5 was for us a formidable testing ground,\u201d Vidal mentioned in the blog. \u201cIn the view of the enthusiasm and the very positive feedback we received about the logo, we decided to launch it.\u201d<\/p>\n\n\n\n

Evolution of Renault Logo: 1900 – 2021<\/h2>\n\n\n\n
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    Image Credit: Renault Group<\/figcaption><\/figure>\n\n\n\n

    The new visual identity of the automaker consists of two intertwined lines that resemble a diamond. The shape evokes the iconic 1972 design which remained with Renault for over 20 years. The new logo, according to Vidal, will gradually be introduced across all models by 2024.<\/p>\n\n\n\n

    Renault\u2019s new insignia can be seen across media platforms and TV ads.<\/p>\n\n\n\n

    \u201cWell, we\u2019re thinking of a new logo since the brand is launching its Renaulution, we felt it was time to change the logo and give it values that would carry the brand forward,\u201d said the 48-year-old design director.<\/p><\/blockquote><\/figure>\n\n\n\n

    \u201cThe diamond shape is a very strong symbol. It hasn\u2019t changed since 1925, so that\u2019s a very strong icon, a recognition element for the brand \u2013 very challenging to make it evolve. The logo is a mix between heritage and projecting the brand into the future,\u201d he further added.<\/p>\n\n\n\n

    Revealed during Renaulution, the new diamond shaped logo sits proudly on the Renault 5 prototype\u2019s front grill. The new logo is also being termed as \u201cNouvelle vague\u201d since it brings something new, modern and vibrant. The 2015 version appeared complex with readability issues; but, the new minimalist version makes the logo appear \u201cL\u2019air du temps\u201d and without any readability issues.<\/p>\n\n\n\n

    With the introduction of the new logo, Renault has joined some of the elite carmakers in the world who have recently changed their brand image. From Kia and BMW to Volkswagen and Audi, all have redesigned their logos to keep up with the changing times.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

    With the introduction of the new logo, Renault has joined some of the elite carmakers in the world who have recently changed their brand image. French automaker giant Renault, revealed…<\/p>\n","protected":false},"author":17,"featured_media":9847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-9844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"uagb_featured_image_src":{"full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo.jpg",1920,1920,false],"thumbnail":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-150x150.jpg",150,150,true],"medium":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-300x300.jpg",300,300,true],"medium_large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-768x768.jpg",768,768,true],"large":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-1024x1024.jpg",1024,1024,true],"1536x1536":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-1536x1536.jpg",1536,1536,true],"2048x2048":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo.jpg",1920,1920,false],"penci-single-full":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo.jpg",1920,1920,false],"penci-slider-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-1920x800.jpg",1920,800,true],"penci-full-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-1170x1170.jpg",1170,1170,true],"penci-slider-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-1170x663.jpg",1170,663,true],"penci-magazine-slider":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-780x516.jpg",780,516,true],"penci-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-585x390.jpg",585,390,true],"penci-masonry-thumb":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-585x585.jpg",585,585,true],"penci-thumb-square":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-585x585.jpg",585,585,true],"penci-thumb-vertical":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-480x650.jpg",480,650,true],"penci-thumb-small":["https:\/\/designbro.com\/blog\/wp-content\/uploads\/renault-new-logo-263x175.jpg",263,175,true]},"uagb_author_info":{"display_name":"PJ Hoogendijk","author_link":"https:\/\/designbro.com\/blog\/author\/pj\/"},"uagb_comment_info":0,"uagb_excerpt":"With the introduction of the new logo, Renault has joined some of the elite carmakers in the world who have recently changed their brand image. French automaker giant Renault, revealed…","_links":{"self":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/9844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/comments?post=9844"}],"version-history":[{"count":0,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/posts\/9844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media\/9847"}],"wp:attachment":[{"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/media?parent=9844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/categories?post=9844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designbro.com\/blog\/wp-json\/wp\/v2\/tags?post=9844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}