DesignBro https://OFFLINEZIP.wpsho At DesignBro we offer an "agency quality design, but for a freelancer's price" We do this for: Logo Design, Packaging Design, and Brand Identity Design Tue, 26 Feb 2019 10:30:04 +0000 en-US hourly 1 https://wordpress.org/?v=5.1 Brand Identity Mockup [Free Tool] http://OFFLINEZIP.wpshoblog/brand-identity-mockup-free-tool/ Wed, 20 Feb 2019 08:29:51 +0000 http://OFFLINEZIP.wpsho?p=5717 The post Brand Identity Mockup [Free Tool] appeared first on DesignBro.

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Free Mockup for pro-designers

How are your brand identity design projects coming along? Do you find the workload of adjusting all the items a little overwhelming? If that’s the case, fear not, DesignBro is here to help! We created a smart mockup that will save you lots of time.

One flat design file turns to mockup

This clever mockup allows you to edit & design the flat brand identity items (logo, letterhead, business cards, compliment slips & envelopes), but automatically presents them in a great mockup. In other words, save hours of time while presenting your client with a great visual.

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How it works.

Just adjust the smart object of the “CHANGE IDENTITY DESIGN HERE” layer to make changes to the Stationary items. By double-clicking the smart object thumbnail, you will be redirected to Illustrator.

That will allow you to make changes to all the different stationery items in one Illustrator file. By saving the Illustrator file, all the changes made within the grid of the “Stationery Sizes” layer will appear in Photoshop. Boom- simple as that you’ve got your awesome looking visual with a click of the button.

Next, change colors of the shadows on the items within the different groups. In order to save the file in JPEG, use “Save for web” (File > Export > Save for web) and choose the preset “JPEG High”.

Both in Letter & A4

The 3D Brand Identity Mockups are in both EU and US sizes. All you need to adjust is one smart object to complete the entire brand identity.

Free for personal & commercial use.

The 3D Brand Identity Mockups are free for personal and commercial use.
Want to place this mockup on your site?
No problem -> just make sure you place a follow link to http://OFFLINEZIP.wpsho

File Format: PSD
Layers: Smart Objects
Dimensions: 3543 x 3543 Pixels
File Size: 57 MB

Download it here:

Follow (and like!) us on Facebook or Instagram to get more free design tools that save you time & money.

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Meet the Designer: Matt http://OFFLINEZIP.wpshoblog/meet-the-designer-matthew/ Wed, 02 Jan 2019 13:12:14 +0000 http://OFFLINEZIP.wpsho?p=5300 The post Meet the Designer: Matt appeared first on DesignBro.

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Meet Matt, one of DesignBro’s professional graphic designers. Having noticed he won quite a few of our projects, we wanted to introduce this greatly talented ‘man behind the curtain’.

Matt comes from Yorkshire in England. He graduated with a Graphic Design degree from the University of Huddersfield. Except designing, he loves to travel and always looks to visit somewhere new or book a cheeky weekend break.

Saturday evenings Matt spends together with his girlfriend who also is a designer! Together they go out shopping, treat themselves to a nice meal and visit new places.  If he could choose any place in the world to work from, that would be Canada, especially the West coast – Vancouver and Calgary.

Recreationally, he’s been designing as long as he can remember. Professionally, he started a little over three years ago, in September 2015. On DesignBro, Matt takes care of logo, brand identity and packaging designs. Scroll down to see some of the designs he made!

DesignBro promises to curate only the finest creative talent for their freelancing platform, which allows space for only tried and tested creatives to sign up.

Why did you choose to become a graphic designer?

I’ve always had an itch to make posters, print, advertising and marketing content look great! Since promoting productions, fayres and events at primary school my passion has grown through formal education and led me to pursue a career in making handsome creative content in a host of fun and exciting formats!

What made you decide to join DesignBro?

There’s too much noise in the online creative market – with anyone and everyone claiming to be a ‘designer’ it’s difficult to stand out and make yourself heard. DesignBro promises to curate only the finest creative talent for their freelancing platform, which removes this noise and allows space for only tried and tested creatives to sign up… upon being approved, I instantly knew this was the platform for me, promising the highest quality creative projects from clients all around the world. A platform which didn’t offer competition of an insurmountable quantity, but competition of fantastic talent to push my skill set and better my creative solutions.

How does DesignBro help you with your career and life?

It’s easy to jump onto DesignBro and pick up a project within a matter of minutes. There’s no lengthy calls or meetings with clients, setup procedures or preliminary discussions. It allows me to ‘fill the gaps’ between my own projects to keep the creative juices flowing!

Have you ever used any other contest-based platform? Which one?

Yes – all of them, haha! Fiverr, PeoplePerHour, Bidvine, Upwork, Freelancer.

The fact that only curated professionals are allowed to sign up makes it much fairer for designers, and in turn makes it easier for clients to get the results they’re looking for without having to filter through a mass of clutter.

What do you think differentiates DesignBro from other platforms?

Quality over quantity, without a doubt. As noted above, the fact that only curated professionals are allowed to sign up makes it much fairer for designers who are accepted onto the platform, and in turn makes it easier for clients to get the results they’re looking for without having to filter through a mass of clutter.

Do you have any advice to other designers on giving feedback to the client?

Professionalism is key, but don’t be afraid to present your own opinions and ideas. It might seem easy to ignore or argue with the client from the safety of anonymity when you don’t necessarily agree with their opinions or feedback… however, there can always be a medium or compromise between perspectives, which can be where the most ideal solutions come to light. That being said, don’t be afraid to steer the client in a particular direction they might not have thought of, not be confident in or not know much about – you are the professional after all, so your opinion should be valued highly.

Do you have a preference for one project over another? What makes you choose which project to work on?

I (we, at our studio) like quick-turnaround projects from DesignBro. Logos and brand identities are great, as they regularly offer creative freedom balanced with a solid, straightforward brief. As noted prior DesignBro is great not only for finding new, exciting projects but also for ‘filling the gaps’ between major clients at your own studio.

What was your favorite project so far? And why?

The Centre for Group Counselling and Trauma (CGCT) at the University of British Columbia (Vancouver, Canada) needed a new logo and our design was chosen as the winning motif… Projects like these not only provide the obvious financial gain but also allow us to work with some great causes around the world such as CGCT, which checks our ‘feel-good’ box as an added bonus!

Do you have advice for clients on what to include in their brief?

As much information and detail as possible! I can’t stress this enough, if you provide an entire biography on your company’s backstory and heritage it is never too much information… The more we can find out about you and your brand, the better we can tailor our creative solutions to effectively represent your company, product etc.

Which designer stereotypes do you think are true?

There is this Instagram account with designer humor memes, check it out!

Many are true but the one about chasing invoices doesn’t really apply to us – we’ve got a great client base who we trust to pay us on time, and DesignBro guarantees that clients on the site have already paid up-front!

Do you have any work routine?

Not strictly speaking, but we generally find ourselves busiest when everyone else has done working – i.e. evenings and weekends!

Do you ever feel uninspired? What do you do to then?  

Yes, as I’m sure all creatives do from time-to-time. Take a short break from creative work – do something you enjoy, play a video game, go out shopping, eat some good food, see friends, and if it really gets bad then go on holiday! (a “creative retreat”)

See some of the designs Matt created on DesignBro:

What our clients say

Matt was wonderful to work with. He was very quick to respond and produce edits and files as requested. He was very professional, seem to know his subject matter well, and created a beautiful logo design.

The post Meet the Designer: Matt appeared first on DesignBro.

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Top Thirty Food Packaging Designs http://OFFLINEZIP.wpshoblog/top-thirty-food-packaging-designs/ Wed, 18 Jul 2018 08:38:39 +0000 http://OFFLINEZIP.wpsho?p=4068 Presenting the top thirty food packaging designs, including everything from simple to illustrative, traditional to modern. Take a look and get inspired!

The post Top Thirty Food Packaging Designs appeared first on DesignBro.

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A quick stroll through your neighborhood supermarket will shed light on the variety of food packaging designs. Some are colorful and illustrative, while others are simplistic and stick to a basic color palette. The reason why is a simple one. The reality is that the food industry is a competitive one, with an array of producers fighting to be in the spotlight, stand out, and get taken off the shelf and carried home.

Many in the industry have caught onto the importance of getting the right look, one that’s different from those around you on the shelf. But understanding the importance is one thing, and doing it right is another. The process of getting the perfect food packaging design may be harder than one initially expects, and things can get complicated quickly.

So, in the end, few push the boundaries of food packaging design, and create looks that get customers smiling, and taking the product home. Few tell a story, express the brand’s unique personality, and catch the customers’ eye.

But those that do deserve to be honored, and can serve as inspiration for others within the industry. This is why we’ve created this list of the top 30 food packaging designs, featuring the best in the industry. Take a look, delve into the role of design within the industry, and get inspired!

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Joining the Ranks of the Top Food Packaging Designs

A powerful food packaging design, like the ones above, tells a story about the brand and the product. It convinces the customer that this is what they want. It does all of this while standing out, and presenting an intriguing aesthetic.

It seems like a lot. So, how can you join the ranks?

There’s a number of ways to get your food packaging design, but most sacrifice on quality, or will end up being a blunt blow to your budget. Luckily, services like DesignBro provide a cost-efficient, and quality option, for those seeking to maintain their budget while prioritizing quality. At DesignBro, the staff is involved heavily in quality control, and all designers are experienced and hand-picked. With extensive experience in food packaging design, the platform is a go-to option that will deliver the right results. All you have to do is start your project today, and within days, designers will be sending in their work.

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Food Packaging Design – The Ultimate Guide http://OFFLINEZIP.wpshoblog/food-packaging-design-guide/ Mon, 16 Jul 2018 15:00:20 +0000 http://OFFLINEZIP.wpsho?p=4058 Download your free copy of the the ultimate food packaging design guide here. It's free, and will ensure you end up with the perfect food packaging design.

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Get The Ultimate Food Packaging Design Guide Today!

The Ultimate Food Packaging Design Guide

Every food product is fighting to stand out on the shelf, make an impact, and get the customer to take it home. This is why food packaging design is becoming more and more important in the industry. But getting it right can be tricky, and complicated. What does a designer need to know? How do you find the right designer? This guide covers it all, and much more:

  • The how to’s of getting your product, considering budget and time

     

  • A template to determine and communicate your target audience

     

  • How to find your competitors, and use the information

     

  • Tips for marketing your product once you’ve narrowed down the design

This guide really covered every step in the process of getting the right design, and even some aspects that go before and after. It was incredibly useful, and complete, and made the whole process seem easier. We really enjoyed using the templates, and all the tips turned out to be extremely helpful. Would highly recommend this.

★★★★★

Bella – Don’t Pizza Me Off

How to Get The Guide Today

This guide covers everything that you need to know to ensure you get the right design at the end of the complicated process. If you’re unsure of where to start, where to go to get your design, or how to communicate the right things during the process – this guide will, undoubtedly, be helpful.

If you’re looking for a cost-efficient and quality option for getting your design, consider DesignBro. Here, designers are hand-picked, experienced, and well-versed in food packaging design. For only $499, they can work on your project to ensure you get the perfect packaging design. Start your project today, and receive quality designs within days.

Download your free copy of the 28-page guide now!

*no we won’t spam you!

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Cool Logos To Get You Inspired http://OFFLINEZIP.wpshoblog/cool-logos-inspiration/ Wed, 11 Jul 2018 06:31:37 +0000 http://OFFLINEZIP.wpsho?p=4003 Presenting some inspiration: here are our favorite cool logos to give you some ideas for your very own design. Take a look and find your favorite.

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A logo is like your brand’s first impression – it’s like your brand’s outfit or handshake. And every logo tells a story, has a certain style, or vibe – whether it be vintage, modern and simplistic, or detailed and illustrative. And then, there are cool logos.

Cool logos make an impression, stand out for being clever, or out of the box, for setting a trend or seeming better than those around it. But how does a logo actually manage this? They push the boundaries of design, and try new things. They represent the brand well, and send a clear message about what the company stands for. This is what makes a logo “cool.”

In this list, we’ve included our favorite logos to inspire you for your very own design. Take a look at these designs and consider which styles you like most, what stands out to you, and what would work for your own look.

With no further ado, here are our top 30 favorite cool logos.

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Joining the List of Cool Logos

Hopefully, this list has given you some inspiration for your own design, and showed the immense possibilities available in the world of logo design. The sky is the limit, so make sure you take risks and get a design that stands out, and shakes things up.

If this list has truly inspired you, and you’re ready to join the ranks of cool logos, consider using DesignBro. At DesignBro, experienced and hand-picked designers from around the world get to work on your project – providing versatility and an array of options. The priority is quality, so you’re ensured that only the best designers will be tackling your brief. It’s fast, simple, and cost-efficient. And the end result will always be of quality. For only $199, you can get an agency quality logo design sure to make your brand stand out. Simply start your project today, and you’ll receive designs within days.

The post Cool Logos To Get You Inspired appeared first on DesignBro.

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Choosing the Perfect Branding Agency http://OFFLINEZIP.wpshoblog/choosing-perfect-branding-agency/ Wed, 04 Jul 2018 05:37:22 +0000 http://OFFLINEZIP.wpsho?p=3984 Building a brand is challenging, which is why many turn to the branding agency. But with so many options, how do you make the right choice?

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Building a powerful brand is key and, yet, far more challenging than people think. This is why there is a branding agency on every corner of the globe, prepared to jump in and help. But with so many options, how do you make the right choice?

There are a variety of things you should be thinking about when considering different agencies. This list should help make your choice far easier.

Is the cost aligned with your budget?

First and foremost, it is not worth your time to seek out options that will blow your budget. In all honesty, many brand agencies have surprising, and shocking, price tags. So, before setting out on your search – sit down and outline how much you are willing to spend. Narrow down your options to the agencies you can afford.

If your realization is that most, if not all, agencies have intimidating costs – consider other options. Read our article on agencies to help decide whether an agency is really worth it for you.

Other options include freelance work, in-house work, or websites like DesignBro, that offer branding services for less than a thousand dollars, but with the quality you’d find at an agency.

Where are they? How much does this matter to you?

There are branding agencies around the world, and it is your choice whether you prefer one nearby, that you can visit in person, or would rather open up your options to others around the world.

Of course, with a branding agency nearby – you can have personal meetings, arguably more oversight and clear communication. However, going for a nearby option may limit how picky you can be. The reality is that there are, perhaps, cheaper and better quality branding agencies out of your state, or country.

Consider how important it is to you to have the branding agency be nearby, and allow this choice to limit, or expand, your search.

Is their past work aligned with what you want for your own brand?

Nothing will give you a better indication of an agency’s skill and quality than their past work. Take a look through their portfolio and consider whether their past projects are in a style you like, and want for your own brand. Consider the quality and whether this is at the level you want it to be.

If the answer is yes, you’ve found a branding agency that is likely to develop the right design for your brand. If the answer is no, keep looking.

Do they understand your brand?

Being able to interpret what you want is key in delivering your vision in the final result. However, doing this the right way is often trickier than expected.

When you begin talking with a certain branding agency, evaluate how apt they are at interpreting what you are looking for, and understanding both your business and vision. Consider their capacity to understand the industry you operate in, and the needs of your business in order to succeed.

If you are under the impression that they are missing the mark with what you are looking for, or fail to understand your industry or business, then they are probably not the right choice for you.

Allow these initial conversations to help guide your decision, and follow your gut.

Are they reliable and professional?

A branding agency, like any other business you work with, needs to be reliable and professional. They should meet deadlines, deliver well-crafted work, and communicate effectively throughout what can be a daunting and long process.

From the very first conversations, you should be evaluating their reliability and how professional they are. You should be confident that whoever you choose to work with will make the process easier, not complicate it.

Ready to choose a branding agency?

After considering all these different points, conducting some Google searches and taking into account your friends’ recommendations, you should be prepared to make your choice, and begin the right relationship with the right branding agency.

And, once again, if you fail to find a branding agency in your budget, or are seeking something different, DesignBro offers design agency quality, for a much lower price. All designers on the platform are hand-picked by a team of experts, and required to have considerable experience. Learn more, and get started today.

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Wine Packaging Design: Your Ultimate Guide http://OFFLINEZIP.wpshoblog/wine-packaging-design-ultimate-guide/ Mon, 02 Jul 2018 08:30:11 +0000 http://OFFLINEZIP.wpsho?p=3860 Download your free copy of the in-depth guide to branding your wine business, and getting the perfect wine packaging design here. It's free, comprehensive, and made by experts in the industry.

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Get The Ultimate Wine Packaging Design Guide Today!

Wine Packaging Design: Your Ultimate Guide

The wine industry is filled with worthy competitors, and it’s important to get the upper hand to ensure people are choosing your bottle, over another. The key for this? A powerful design. This How To Guide will guide you through the design process so you end up with the perfect look for your bottle.

  • 5 steps to create the perfect briefing (with templates)

     

  • Pros and cons for all the options available to you to get your design

     

  • Tips from experts regarding getting the best design

     

  • 4 steps to get and uphold your trademark

     

  • A look into brand identity guidelines and marketing your wine

     

This guide was unbelievably useful in getting our design for our brand new wine. I especially enjoyed the templates that came with the guide. The information was concise and easy to process, but was everything I needed to know to make the right choices throughout the the process.

★★★★★

Gina – Libertango Wine

How to Get Your Guide Today

The presence of the wine bottle at dinners, gatherings, and parties, all around the world has made the industry a powerful one. One filled with competition, businesses looking for the upper-hand. And, in such a competitive industry, design plays a vital role. It can be the differentiator; the reason a possible customer picks one bottle over the other. But, for yours to be the bottle the customers takes home and serves, you have to get the design right.

But, of course, getting the right design can seem intimidating if you’ve never gone through it before, and arguably, even if you have. How do you decide who’s going to make your design? How do you create the perfect briefing? Give the right feedback? Know if you’ve chosen the right design? All of these questions can seem out of your grasp. This is why we’ve created this guide.

At DesignBro, we believe every wine producer deserves a great design. Which is why we’re offering this extensive guide, made with the help of experts. You can download it by filling in your details below.

We pride ourselves on our extensive experience in the world of wine packaging design. Designers at DesignBro are hand-picked, experienced and are well-versed in wine packaging designs. So, after reading the guide, if you’re interested in getting your new look – this may be the perfect time to take the leap and get your wine looking as good as it tastes. Start your project today, and receive quality designs within days.

Download your free copy of the 24-page report now!

*no we won’t spam you!

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Top Thirty Unique Business Cards http://OFFLINEZIP.wpshoblog/top-thirty-unique-business-cards/ Wed, 27 Jun 2018 08:19:32 +0000 http://OFFLINEZIP.wpsho?p=3921 Here are the top unique business cards, showing the importance of developing a memorable business card and serving as inspiration for your own design.

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A business card is a way to be remembered, long after you’re gone. It’s how people know where to find your brand, or you, and get in contact. It’s, in a way, a powerful descriptor of who you are. And unique business cards can mark the difference between being remembered, or being at the bottom of someone’s purse.

But, how can you ensure the business card doesn’t get lost in the wallet? How can you make sure your business card is actually used, and that it helps people want to learn more about your brand?

A powerful business card design is the key. You need your business card to be easy to carry around, portray all your information the right way, while representing your brand well, and in a memorable way.

To help you get inspired, and figure out what kind of business card you’d like, here’s our picks for the top 30 best business card designs.

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Joining the List of Unique Business Cards

These designs represent some of the most creative, memorable, and powerful business card designs you’ll find. They teach us that thinking critically about what our business card says about us is key in developing the perfect design for your brand, and you.

Take a look at these and decide what kind of design is best for your business, or your image. Would you rather a simplistic straightforward design? Or a creative more illustrative one? Are you in the mood for a colorful card, or one that sticks to black and white?

Whatever design you’re interested in, getting the perfect look can seem complicated. Luckily, at DesignBro, our hand-picked and experienced designers, are experts at business cards. They’re prepared to develop the look that represents you and your brand the perfect way, based on your briefing. All you have to do is start your project today, and you’ll receive designs within days.

The post Top Thirty Unique Business Cards appeared first on DesignBro.

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Wine Packaging Design- Top 30 http://OFFLINEZIP.wpshoblog/wine-packaging-top-thirty-designs/ Mon, 25 Jun 2018 07:31:41 +0000 http://OFFLINEZIP.wpsho?p=3866 Featuring the top thirty wine packaging designs, this list sheds light on the innovation and creativity that can make a difference to the wine aisle.

The post Wine Packaging Design- Top 30 appeared first on DesignBro.

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How does someone choose which bottle of wine to take home? What marks their choice as they stare at the shelf, with bottle after bottle sitting upon it? There’s the recognizable names – those are likely to pull them in. But, how do they pick a new wine to try? The bottle design may have more of an impact than you may imagine.

Having a well-done wine packaging design can make your potential client pick the bottle off the shelf and consider it. Then, the age of the wine, or where it’s from, may seal the deal. You need a design that will make your bottle stand out, that will resonate with your client, and pull them in.

There are some wine packaging designs that make an impact, at first glance, that push the boundaries of what a wine bottle needs to look like, and jump out when lined up next to their competitors. It is these designs that we are honoring today.

Below, enjoy our top picks for the top 30 wine packaging designs, including the best and greatest from the industry, and the most unique that can, undoubtedly, stand out on any shelf.

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Getting Your Wine Packaging Design

Perhaps, this list has managed to convince you that wine packaging design does matter, or, perhaps, it’s simply served as inspiration, a brainstorm of what you want in your own design. Whatever the case may be, this list should open your mind up to the vast opportunities for wine packaging design, and convince you that creativity and innovation reign when it comes to this area.

All of these designs send a clear message about the wine within the bottle, they tell a story, pull customers in, and convince them to give them a shot. That’s the sign of an effective and well-done design.

In the wine business, getting the perfect design can seem complicated, and expensive. How can you get a design that will make you stand out, without blowing your budget? DesignBro offers a solution. With experienced, hand-picked designers from around the world, you’re sure to get quality. And, with an accessible price of only $499 for packaging designs – it’s clearly the most cost-efficient option. If you’re ready to take the leap, simply start your project today, and receive designs within days.

The post Wine Packaging Design- Top 30 appeared first on DesignBro.

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Top Ten Most Famous Logos http://OFFLINEZIP.wpshoblog/top-ten-famous-logos/ Wed, 20 Jun 2018 08:21:16 +0000 http://OFFLINEZIP.wpsho?p=3813 These logos are recognized, and remembered all around the world. They are our picks for the top ten most famous logos, and we're shedding light on what you can learn from each.

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There are some logos that, somehow, we all know. Those that we recognize in a millisecond, and spot all around us, seemingly every day. These are the most famous logos, and the most effective, from around the world.

What we may not know about these logos is how they became worldwide famous. And, although, you may know these logos, you may have overlooked the most important question – what can we learn from them? What do they tell us about logo design? And how can we apply this to our own logos?

Apple

The Apple logo is, undoubtedly, one of the most recognizable around the world. But what inspired the logo?

While some cite the tale of Adam and Eve, or the story of Isaac Newton as the inspiration, others believe the logo was to honor the creator of the base of the modern computer, Alan Turing, who killed himself by biting into an apple laced with cyanide.

We don’t know if any of these are true. However, the designer behind the logo, Rob Janoff, did explain that the bite in the apple came from a fear that the logo would look like a cherry when made smaller.

What to learn from it? Your logo may take on meaning beyond what you had imagined – allow it to do so. This speculation can add meaning to your brand, and make people more curious regarding what you do, and why. Thrive in this speculation.

Apple-logo-icon-Aluminum

Nike

You may have heard the story behind the creation of the famous Nike swoosh before. The one where a graphic design student seeking some extra money takes on a project, for only $35, to develop a new logo for a shoe brand called Nike. The logo goes on to become a worldwide success.

Eventually, the designer, Carolyn Davidson, received a large sum of stock in the company, as well as a diamond and gold ring as a thank you for her contribution to the brand. So, what can we take away from this tale? A logo does not necessarily have to cost millions to be effective. Actually, something simple can easily do the trick, with the right support for the design. Don’t fall into the trap of thinking you need to spend millions to get the right logo.

Coca Cola

It was 1887 when the Coca Cola logo was developed, courtesy of Frank Robinson. The first version of the logo is not far off from the one we know today. In effect, their timeless logo has carried them throughout a century and then some.

The only time Coca Cola tried to rebrand dramatically was in 1985, when Pepsi became a fearful competitor. Customers became unhappy with the new look. Many even decided to boycott the brand until it reverted back to the original look, which eventually they did.

There’s two key things to be learned from the famous logo. For starters, creating a timeless logo from the very beginning is an enormous advantage, since it’s unlikely it will go out of style, or lose relevance. Secondly, don’t fix a logo if it’s not broken. Understand what your customers feel about the look, and use this to decide whether it’s time for a change or not. Do not change just for the sake of changing.

McDonalds

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McDonalds is the biggest fast food restaurant in the world. A large part of this is attributed to powerful branding, including an effective logo. The golden arches of the McDonalds logo have become a worldwide recognizable symbol. It’s memorable, and simple.

So, what to learn from it? A simple and powerful symbol is key in ensuring you’re remembered. Look for a design that can work in different contexts, and cultures. One that is difficult to forget, and that is easily associated with the brand. If you’ve done this, you’ve got a winning logo.

Google

In 1997, when Google began developing their logo, they had one thing in mind: represent the innovative and creative nature of the brand. They wanted people to understand that they were the company that threw the rules out the window. To represent this, they created a logo that used all the primary colors in a pattern, with a secondary color breaking the norm on the “L.” This signified that they were out of the box in a subtle and fun way.

Over the years, the font has changed, as has the lighting of the colors. However, the original concept remains the focus of the look.

So, what should we take away from the tale of the Google logo? If you have a strong concept, that exemplifies your brand – stick with it. But allow the logo to modernize around this concept, allow the look to grow and evolve.

Adidas

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The Adidas logo was born amidst controversy between two brothers, Adolf and Rudolf Dassler, the creators of Adidas and Puma respectively.

The Adidas logo went through a lot of changes through the years. Every one of these changes came from a need to innovate, and get the upper hand over Puma. It started with an illustration heavy logo that introduced the idea of the Adidas lines, went on to the trefoil with the lines incorporated, and finally to the modern day logo. In spite of these changes, the three Adidas lines were always an identifiable staple.

So, the lesson is clear: allow competition to force you to innovate, but maintain your overall identity across the logo evolutions.

Pepsi

The Pepsi globe has gone through a lot of considerable changes since it first showed up on the scene, in the 1940s.

Each variation has come with intense symbolism behind it. At times, the logo was meant to represent the Earth, Pythagoras, the human body, and so on. In spite of this, it’s a fairly simple look.

What should you learn? You can always consider having the logo represent something philosophical or abstract. In effect, your logo should send a message. But, ensure that the design is never overly complicated, and that this symbolism doesn’t take over the final look.

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Starbucks

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If you’re in the mood for a coffee, surely stopping by a local Starbucks crosses your mind.

The Starbucks logo has evolved from a more distant view of the siren on a brown background to the current siren with a green circular background.

The logo, arguably, became successful due to its intelligent use by the brand. The logo has been splattered everywhere, increasing how recognizable it has become. So, what can you learn from it? Use your logo wisely to increase how recognizable it becomes. Market your logo adequately to ensure people recognize it.

FedEx

The FedEx logo has gained great popularity, not only for being eye-catching and memorable, but for including a clever hidden symbol that distinguishes it from many other designs. Between the “E” and the “x” is an arrow, alluding to the idea that the service is fast and reliable.

This subliminal symbol is an intelligent decision on behalf of the designer and FedEx, and has put the logo among some of the most well thought-out designs.

The lesson? Don’t be afraid to be creative with your logo, and to include some clever messages. But don’t go overboard or be obnoxious with the symbolism.

British Broadcasting Corporation

The famous blocks of the BBC were updated over the years. The latest update came from the need to make the logo effective on different platforms. For this reason, Martin Lambie-Nairn, the designer, developed the identifiable three blocks. The design was meant to be flexible, to be modified to a multitude of variations, so it would work for all sub-channels and services without losing the coherent identity.

The BBC logo has now been used for over 20 years, and is recognizable all around the world. What can we learn from this? Developing a flexible and adaptable logo, that works on all platforms, is an intelligent and wise decision. It allows for a logo to last for an extensive period of time, and to be effective no matter the context.

Learning from the Famous Logos

These famous logos have become worldwide symbols, well-known and understood. And, clearly, there is a lot to be learned from their success – to help develop other outstanding designs, that make an impact.

If you’re ready to get started in developing your own logo, DesignBro offers an affordable and high-quality option. With hand-picked and experienced designers from around the world, you’re sure to get the right logo design for your brand. For only $199, start your project today and receive designs within days.

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