Definition: Brand Voice

The distinct personality a brand embraces during its communications is referred to as the brand voice. A unique brand voice brings consistency across various communication channels. The brand voice is created by amalgamating a company’s mission, vision, values, and the various aspects of its personality that make it unique.

In simple words, brand voice is how a brand talks to its customers and potential buyers.

One of the most important elements of building a strong brand is cultivating a strong, unique voice that is instantly recognizable and unmistakably belongs to the organization.”
Forbes

Why is brand voice important?

A consumer survey revealed the following about brands that stood out more than the others:

40 percent of the customers surveyed believed that memorable content helped brands stand out from the crowd.
33 percent believed that it was their distinct personality that set them apart.
32 percent of the consumers said its compelling storytelling made them visible in the crowd.

The brand voice plays a significant role in all the three aspects revealed by the consumer survey.

Brands use various kinds of content with their distinct brand voice to connect with the audience at an emotional level. Apart from videos and photos, brands use blogs, graphics, audio files, and social media posts to communicate with the audience using their distinct brand voice.

How to develop a brand voice?

Developing a unique brand voice takes time; however, the following points could guide you in creating a distinct brand voice quickly:

Think of your brand as a person

Voice is strictly a human trait and highlights the personality of an individual. The idea behind thinking of your brand as an individual is to give it a human personality. If your brand was a person, what would it be? You could use various adjectives, such as happy, energetic, serious, or formal, to describe your brand, following which, you could create your brand voice.

Be yourself

The first prerequisite to creating a unique brand voice is to be who you are. In their attempt to stand out from the crowd, brands often try to beat each other by imitating what other brands do. While being inspired is a noble personality trait, being your true self goes a long way in establishing your unique brand voice.

Identify your tone

The brand voice refers to what you say, and the brand tone is the way you communicate it. You must observe how you communicate with different customers and document it. Documenting the tone used for different customers in various situations will enable you to formulate a distinct brand voice.