Designed by Cowan | Country: Australia

“Adults Only – Muesli bars have traditionally been perceived by consumers as a kids’ snack, finding their way into many school lunchboxes. Whilst there some adult products in the market, no brand offered a ‘wholefood’ style product with delicious taste. The product offering is best described as ‘unadulterated taste’ and the brand name A.O. talks directly to the target market.

The introduction of the product characters is a humourous and engaging way of communicating the brand proposition of real, wholefood ingredients. The characters formed the basis of the creative across all communication. Clean, simple typography and layout challenged the ‘clutter’ of the existing category.”