Keeping things natural and organic is the way to a sustainable future. With global temperatures reaching concerning levels, it only makes sense to limit our carbon emissions and adopt a lifestyle in sync with nature. Asda’s organic range of healthy food is a positive step towards keeping the planet healthy.
“Organic was the buzzword of the early noughties, this original trend finds itself in a world where exciting, fresh developing food trends quickly emerge appealing to its audiences like a smack on the lips! But caring for the planet and making ethical choices is here to stay. Asda wanted to make organic choices accessible to all with clear communication of the benefits to a value seeking audience.”
Asda teamed up with OurCreative, a Leeds-based branding agency, to create packaging designs focused on communicating the brand’s organic approach. The centerpiece of the packaging design is the letter “O” taken from the logo. The letter has been beautifully used to convey the organic nature of the produce.
“Re-imagining this category as one, the O taken from the logo has been crafted into a viewfinder, celebrating the natural beauty of organic produce, providing reassurance that Asda’s products are expertly picked for their ethical sourcing, premium quality and exceptional taste.
The natural “from the earth” photography has a raw, grainy, cinematic feel to accentuate the organic nature of the products.
The cohesive, distinct, and own-able brand identity appeals to ethical consumers who want to be good to their mind, body and planet. The sophisticated green panel is an identifiable beacon for organic in store, elevating the range from mid-tier.