Designed by Breeze Creative | Country: United Kingdom

“The new bottle shape and packaging design is a radical move from its former traditional look. The design embraces its traditional heritage with the use of a thick base bottle to keep its weight and premium status, while the oval bottle shape is more simple and stylish to easily hold in one hand.

Presented in beautifully pearlised packaging, the unique bottle shape and the use of strong contemporary colours aim to maximise its on-shelf presence and present a recognisable product range.

The new look is set to appeal to a younger and wider audience of emerging malt consumers who enjoy trying ‘the new’ and ‘the best’ in an urban social scene.”

Via The Whisky Grotto.