Designed by: PepsiCo Design & Innovation
Country: United States

Back&Forth – Unavoidable Casualty

Updated on April 21st, 2009  |  
1 Minute Read

backforth1

Designed by ThinConsolation | Country: Belgium

“We decided to have a sleeve close to the DVD format. After some tests, we agreed on 3 layers of cardboard with a big hole to see the CD, an opening on right side where you drag the CD and a small hole on the back side (this hole matches perfect with center of the CD, but is just for aesthetics). We added some felt where you put the CD which comes in red or grey.

For the graphics, the musicians wanted something without 90º angles and we (at the label) wanted something with a lot of detail, a reminder of their music. A friend – Camille, makes etchings and was working on feathers… We decided to work with her. It was going to be a bit too though to make 500 + promos copies only by etching, so we decided to screen print her work instead. We used white and red or grey for the front (it depend of the felt) and black + silver for the back.”

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Designed by: PepsiCo Design & Innovation
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Back&Forth – Unavoidable Casualty

1 Minute Read
backforth1

backforth1

Designed by ThinConsolation | Country: Belgium

“We decided to have a sleeve close to the DVD format. After some tests, we agreed on 3 layers of cardboard with a big hole to see the CD, an opening on right side where you drag the CD and a small hole on the back side (this hole matches perfect with center of the CD, but is just for aesthetics). We added some felt where you put the CD which comes in red or grey.

For the graphics, the musicians wanted something without 90º angles and we (at the label) wanted something with a lot of detail, a reminder of their music. A friend – Camille, makes etchings and was working on feathers… We decided to work with her. It was going to be a bit too though to make 500 + promos copies only by etching, so we decided to screen print her work instead. We used white and red or grey for the front (it depend of the felt) and black + silver for the back.”

backforth2

backforth3

backforth4

backforth5

backforth6

backforth7

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