Designed by: PepsiCo Design & Innovation
Country: United States

Barracuda

Updated on September 13th, 2010  |  
1 Minute Read

Barracuda

Designed by Neumeister | Country: Sweden

Input: Barracuda, a brand formerly owned by the Swedish state liquor monopoly, Vin&Sprit, felt hopelessly outdated. The extremely discrete, almost secretive, design seemed to be helping this budget-priced Caribbean Rum to fall in to absolute oblivion. Sales figures were very, very clear. The Barracuda was dying. Fast.

Output: The target group was younger than before. Those who had travelled a bit and seen something of the world, or at least wanted to. And who enjoyed unpretentious traditional rum! We choose a playful, almost Caribbean attitude with illustrations playing an important role. A kind of a bottle you might be able to find somewhere on the islands in a no-nonsense, beachside bar – at least in our dreams. The copy also put emphasis on Barracuda´s Caribbean origin.

Outcome: The barracuda swam back to surface and up jumped the sales by 120%. Not only did the Barracuda survive, it is now on a steady course up the ranking list of the most popular rum brands in Sweden.”

Popular designs

Branding And Packaging Design Of Bora!

The name “Bora” and the decoration on the label have been created by the children of the refugee community. The illustrations and layouts are simple and colorful, encouraging one to face challenges of daily life with optimism.

The Aperitivo House

Designed by GINGIN | Country: Argentina “The Aperitivo House is a blog done by Mag & Martin, an Argentinian couple of photographers

Lansdowne Vineyard

Designed by Tass Gyenes | Country: Australia “Although Lansdowne has been making juice for years, the ’09 Savvy was going to be

Designed by: PepsiCo Design & Innovation
Country: United States

Barracuda

1 Minute Read
barracuda

Barracuda

Designed by Neumeister | Country: Sweden

Input: Barracuda, a brand formerly owned by the Swedish state liquor monopoly, Vin&Sprit, felt hopelessly outdated. The extremely discrete, almost secretive, design seemed to be helping this budget-priced Caribbean Rum to fall in to absolute oblivion. Sales figures were very, very clear. The Barracuda was dying. Fast.

Output: The target group was younger than before. Those who had travelled a bit and seen something of the world, or at least wanted to. And who enjoyed unpretentious traditional rum! We choose a playful, almost Caribbean attitude with illustrations playing an important role. A kind of a bottle you might be able to find somewhere on the islands in a no-nonsense, beachside bar – at least in our dreams. The copy also put emphasis on Barracuda´s Caribbean origin.

Outcome: The barracuda swam back to surface and up jumped the sales by 120%. Not only did the Barracuda survive, it is now on a steady course up the ranking list of the most popular rum brands in Sweden.”

Previous
Next