Designed by: PepsiCo Design & Innovation
Country: United States

Baxter Bravado

Updated on April 10th, 2009  |  
1 Minute Read

baxter1

Designed by Marc Atlan | Country: United States

“Why Bravado 2 and Bravado 3? The Company’s founder Baxter Finley first launched the original Bravado, a floral woodsy cologne in the early 1970’s, but the fragrance has since been retired for over 7 years. As part of Baxter’s expansion into the men’s lifestyle category, Jean-Pierre Mastey, Baxter’s current president, decided to re-introduce cologne into the line. Mastey appropriately named the new fragrances as an homage to the original cologne”

baxter2

Popular designs

Fixa

Designed by BVD | Country: Sweden | Fonts used: Helvetica “A clear strategy for the brand and the range, along with the

Perintö

Designed by Butcher & Butcher | Country: New Zealand “DeVANS Modern Breweries approached Butcher & Butcher with a new product development that challenges traditional

Add Some

Designed by Designit | Country: Denmark “The brief was to take their existing product, which was very old and outdated and give it

Designed by: PepsiCo Design & Innovation
Country: United States

Baxter Bravado

1 Minute Read
baxter1

baxter1

Designed by Marc Atlan | Country: United States

“Why Bravado 2 and Bravado 3? The Company’s founder Baxter Finley first launched the original Bravado, a floral woodsy cologne in the early 1970’s, but the fragrance has since been retired for over 7 years. As part of Baxter’s expansion into the men’s lifestyle category, Jean-Pierre Mastey, Baxter’s current president, decided to re-introduce cologne into the line. Mastey appropriately named the new fragrances as an homage to the original cologne”

baxter2

Previous
Next