Bellman, one of Sweden’s most popular beer brands, recently revealed its new look. The new look highlights the brand’s character and its origins. The design elements amplify the sophisticated nature of the product but not at the cost of sacrificing the brand’s friendly characteristics.
“The beloved Swedish beer Bellman is back with a fresh look, emphasizing its origin and character. Scandinavian design agency Everland helped Carlsberg Sweden with a redesign that shares a poem of quality.
“‘Double beer brings good mood’, the famous Swedish poet Carl Bellman wrote in one of his epistles. As a tribute, the strong pilsner beer Bellmann is guaranteed to create a warm and friendly atmosphere at every serving.”
Bellman approached Everland, a Scandinavian boutique agency, to create packaging designs that would reflect “the craft and care that goes into one of Sweden’s most classic beers.”
Inspired by the idea of ‘small tweaks, big impact,’ Everland used simple design elements to communicate the brand story of Sweden’s favorite beer brand.
“The revised design builds the product brand through clear and impactful communication. Design elements are refined, amplified, and added to give more character. And the poem on the back label tells the product’s original story.
‘We emphasized the craft and character of the brand. The logotype was redesigned for better stand-out and beautiful use of space, combining the two L’s,’ explains Carl Larsson, Creative Director & Partner at Everland. ‘Also, the portrait of Bellman was updated and enriched with more details to reflect the beer’s muse better, so to speak.’”