Designed by: PepsiCo Design & Innovation
Country: United States

Berry+

Updated on January 12th, 2011  |  
1 Minute Read

Berry+

Designed by The Moderns | Country: United States

“Berry+ is a 95% berry-based, 100% plant-based laundry soap. Unlike conventional detergents that come in a heavy plastic jugs, Berry+ comes in a tiny microdose (2ml – a little less than half a teaspoon) capsule. Each microdose has enough concentrated soap to clean up to 30lbs of laundry (or any size load in between). The outer packaging is 80% non-GMO, plant-based bio-resin clam shell.

The product represents a a disruptive design innovation in the laundry space. Berry+ works any way you do laundry (HE machines, front-loaders, top-loaders, or in the sink) and is cold water-formulated. The packaging is so light that it takes 3.67x fewer trucks to transport Berry+ than leading detergents that come in a jug.

The Moderns, a multidisciplinary branding agency and design think tank based in Manhattan, developed the packaging, branding, and go-to-market strategy for Berry+.”

Berry+

Berry+

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Berry+

1 Minute Read
berry1

Berry+

Designed by The Moderns | Country: United States

“Berry+ is a 95% berry-based, 100% plant-based laundry soap. Unlike conventional detergents that come in a heavy plastic jugs, Berry+ comes in a tiny microdose (2ml – a little less than half a teaspoon) capsule. Each microdose has enough concentrated soap to clean up to 30lbs of laundry (or any size load in between). The outer packaging is 80% non-GMO, plant-based bio-resin clam shell.

The product represents a a disruptive design innovation in the laundry space. Berry+ works any way you do laundry (HE machines, front-loaders, top-loaders, or in the sink) and is cold water-formulated. The packaging is so light that it takes 3.67x fewer trucks to transport Berry+ than leading detergents that come in a jug.

The Moderns, a multidisciplinary branding agency and design think tank based in Manhattan, developed the packaging, branding, and go-to-market strategy for Berry+.”

Berry+

Berry+

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