Designed by: PepsiCo Design & Innovation
Country: United States

Black Fleece

Updated on September 18th, 2009  |  
1 Minute Read

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Designed by ESTABLISHED | Country: United States

“This packaging for Brooks Brothers combines the traditional world of fine tailoring with the distinctly forward thinking attitude of Thom Brown’s Black Fleece collections. Ceramics and references to office stationary of the 1940s are reinterpreted in a thoroughly modern way. A zip-strip on the secondary packaging tears off to remove all graphics, revealing a pure white inner box, containing layers of cut-out felt and fabric used in suit-making, cushioned around the bottle. This unique way of holding the bottle replaces the usual plastic or cardboard protection generally used, while reflecting the heritage of the brand in tailoring.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Black Fleece

1 Minute Read
blackfleece1

blackfleece1

Designed by ESTABLISHED | Country: United States

“This packaging for Brooks Brothers combines the traditional world of fine tailoring with the distinctly forward thinking attitude of Thom Brown’s Black Fleece collections. Ceramics and references to office stationary of the 1940s are reinterpreted in a thoroughly modern way. A zip-strip on the secondary packaging tears off to remove all graphics, revealing a pure white inner box, containing layers of cut-out felt and fabric used in suit-making, cushioned around the bottle. This unique way of holding the bottle replaces the usual plastic or cardboard protection generally used, while reflecting the heritage of the brand in tailoring.”

blackfleece2

blackfleece3

blackfleece4

blackfleece5

blackfleece6

blackfleece7

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