Bloomy is a vitamin supplement that regulates the immune system and has been specially designed for mothers and children. The aim was to design three packaging systems for the three products manufactured by the company.
“For Bloomy, we aimed to place an emblem inside the logo. We also aimed to design three different packages for three different products. We differentiated these products from each other with the color palettes we created. We have designed the product names on the packaging of each product in such a way that they do not get in the way of the brand identity, and at the same time, we have created them so that they can be seen clearly.”
Bloomy approached Marka Works, an Istanbul-based branding agency, to create packaging illustrations that could appeal to the targeted audience. The branding agency used pastel colors to enhance the attractive quotient of the packaging.
“While creating the Bloomy brand identity, we aimed for the logo to look sympathetic and cute, and we achieved this through the letters “o”. We integrated the emblem with the logo and created a brand identity that could appeal to its target audience. We also achieved an energetic atmosphere with the pastel tones we created for the packaging. In addition, we brought the product names to the fore as much as possible and ensured that they were at least as prominent as the brand.”